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80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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73% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Acquia Marketing Cloud logo
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Overview

Description Buxton is a customer behaviour intelligence platform that provides companies with the right data sets that can be used to improve their performance manyfold. The platform comes loaded with an intuitive set of tools and market datasets, facilitating seamless discovery, visualisation and insight sharing. The data collected, related to visitors’ behaviour can be used to target audiences and generate more sales. The platform also helps companies with mobilytics, match, prediction and explore optionalities. Businesses can depend on the mobilytics part offered by this particular platform to gain detailed insights about relevant metrics and make decisions accordingly. They can also start exploring key performance enhancers related to a particular market area. Buxton with its predictability feature, helps companies get a comprehensive understanding of a particular location and related opportunities. At last, the solution can also be used to study other relevant metrics that impact a particular business, such as Psychographics, Demographics, Workforce, Vehicles, Expenditure and Housing. Read more Acquia Customer Data Platform is the leading CDP for enterprise brands, with 15 years of experience helping companies increase revenue and profitability. Acquia CDP uses powerful machine-learning to restore the personal relationships companies once had with customers before channel-specific marketing silos got in the way. Increase profitability by driving customer lifetime value, retention, loyalty, and revenue. Read more
Pricing Options
  • Free Trial Not Available
  • Buxton Offers Custom plan.
  • Free Trial Not Available
  • Acquia Marketing Cloud Offers Custom plan.
SW Score & Breakdown

80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    76%
  • Reviews
    70%
  • Momentum
    60%
  • Popularity
    83%

73% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    74%
  • Reviews
    60%
  • Momentum
    60%
  • Popularity
    65%

Features

Total Features
5 Features
4 Features
Common Features for All
    360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard.
    Audience Builder Allows to segment the customers/subscribers using attributes and personas.
    Behavior Tracking A tracking tool that facilitates fostering positive customer reaction
    Data Orchestration Automated process to integrate and sync data across multiple marketing channels
    Data Source Import customer data from several sales and marketing channels
    Hyper Targeting Delivering Ad content to extremely relevant interest group segments.
    Identity Graph Create a correlation between individuals with identical match groups.
    Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.
  • + 2 More - Show Less
    • 360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard.
      Audience Builder Allows to segment the customers/subscribers using attributes and personas.
      Behavior Tracking A tracking tool that facilitates fostering positive customer reaction
      Data Orchestration Automated process to integrate and sync data across multiple marketing channels
      Data Source Import customer data from several sales and marketing channels
      Hyper Targeting Delivering Ad content to extremely relevant interest group segments.
      Identity Graph Create a correlation between individuals with identical match groups.
      Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.
  • + 1 More - Show Less
  • Technical Details

    Organization Types Supported
    • Large Enterprises
    • Medium Business
    • Small Business
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • SaaS/Web/Cloud
    Modes of Support
    • Online
    • Online
    API Support
    • NA
    • Available

    Reviews & Ratings

    User Rating
    4.3/5 4 user ratings
    4.1/5 84 user ratings
    Rating Distribution
    • Excellent

      25%
    • Very Good

      75%
    • Average

      0%
    • Poor

      0%
    • Terrible

      0%
    • Excellent

      39.3%
    • Very Good

      44%
    • Average

      10.7%
    • Poor

      2.4%
    • Terrible

      3.6%
      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Not Available
    • Buxton Offers Custom plan.
    • Free Trial Not Available
    • Acquia Marketing Cloud Offers Custom plan.
    Pricing Plans
    Monthly Plans Annual Plans

    Buxton Custom

    Acquia Marketing Cloud Custom

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Videos Video Thumbnail Video Thumbnail

    Vendor information

    Company Details Located in: Fort Worth, Texas Founded in: 1994 Located in: Boston, Massachusetts Founded in: 2007
    Contact Details

    Not available

    https://www.buxtonco.com/

    888-922-7842

    https://www.acquia.com/products/marketing-cloud

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