Buxton vs Gravito CDP Comparison

80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Buxton

Customer Data Platform (CDP)

4.3 4 user ratings

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71% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Gravito CDP

Customer Data Platform (CDP)

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Overview

Description

Buxton is a customer behaviour intelligence platform that provides companies with the right data sets that can be used to improve their performance manyfold. The platform comes loaded with an intuitive set of tools and market datasets, facilitating seamless discovery, visualisation and insight sharing. The data collected, related to visitors’ behaviour can be used to target audiences and generate more sales. The platform also helps companies with mobilytics, match, prediction and explore optionalities. Businesses can depend on the mobilytics part offered by this particular platform to gain detailed insights about relevant metrics and make decisions accordingly. They can also start exploring key performance enhancers related to a particular market area. Buxton with its predictability feature, helps companies get a comprehensive understanding of a particular location and related opportunities. At last, the solution can also be used to study other relevant metrics that impact a particular business, such as Psychographics, Demographics, Workforce, Vehicles, Expenditure and Housing. Read more

Gravito CDP - consumers are in charge of their own data and companies have up-to-date information on consumer consents. Gravito service allows centralized consumer consent and collection of observed data from various digital touchpoints, merging it with personal data in a secure manner. Read more

Pricing Options

Free Trial Not Available
Buxton Offers Custom plan.

Free Trial Not Available
Gravito CDP Offers Custom plan.

SW Score & Breakdown

80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

76%
Reviews

70%
Momentum

60%
Popularity

83%

71% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

78%
Reviews

60%
Momentum

60%
Popularity

60%

Features

Total Features	5 Features	5 Features
Common Features for All	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Identity Graph Create a correlation between individuals with identical match groups. Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 2 More - Show Less	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Identity Graph Create a correlation between individuals with identical match groups. Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 2 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Online	Online
API Support	NA	Available

Reviews & Ratings

User Rating	4.3/5 4 user ratings	Not Available
Rating Distribution	Excellent 25% Very Good 75% Average 0% Poor 0% Terrible 0%	Not Available
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Pricing

Pricing Options	Free Trial Not Available Buxton Offers Custom plan.	Free Trial Not Available Gravito CDP Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Buxton Custom	Gravito Custom
	View Detailed Pricing	View Detailed Pricing

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