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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
Start Free Trial
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Description | Lytics is a customer data management platform built for businesses and marketing teams to improve performance by leveraging essential data to make relevant adjustments. This decision engine uses machine learning to interpret the needs of individual consumers and enable marketers to deliver a seamless and intuitive experience across multiple channels. With features that enable its users to transform data into meaningful customer journeys, Lytics provides exceptional insights for real-time improvements. It enables users to gain first-party insights by using sophisticated data science technology and create intelligent user profiles that are fully secure. Moreover, Lytics automated decision making with the help of AI to segment, suggest and extract the most relevant content based on prevailing market trends. Furthermore, it hones the existing marketing technology ecosystem by activating marketing channels in real-time. As an intelligent decision engine, Lytics comes equipped with services like Identity Resolution, enabling users to target anonymous and known customers with relevant campaigns in real-time. With more clever features like Behavioural Scoring, content affinity, audience segmentation, and product recommendations, Lytics enhances the overall business process management in an efficient manner. Read more | Adobe Experience Platform is the first intent-built customer experience management software ideally suited to all types of businesses. This software aims at acquiring data from various sources to create and improve real-time customer profiles. Adobe Experience Platform is an open system that transfigures all the user's data, Adobe, and non-adobe, into powerful customer profiles that promptly update and utilize artificial intelligence-driven insights to help users produce the right and meaningful experiences across every social media channel. With its open and extensible architecture and continuous intelligence, this Adobe experience platform generates personalized customer experiences at the enhanced reality. It makes data more precisely understood through data validation and standardized XDMs. With customer profiles, users can begin personalizing experiences and activate profiles across channels and devices with the Adobe experience platform's dynamic identity graphs. The Adobe experience platform deploys faster and automatically utilizes powerful open APIs to pen scripts. As all the technologies are built on one platform, meaning all the product is created to operate together to deliver ultimate experiences. Adobe experience platform uses the quotation-based pricing strategy. Read more |
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SW Score & Breakdown |
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Total Features |
7 Features
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13 Features
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Common Features for All |
360-degree Customer view
Audience Builder
Behavior Tracking
Data Cleansing
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Identity Graph
Landing Pages
Multi-step Marketing
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360-degree Customer view
Audience Builder
Behavior Tracking
Data Cleansing
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Identity Graph
Landing Pages
Multi-step Marketing
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API Support |
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Review Summary |
Lytics is lauded for its user-friendly interface, ease of implementation, and comprehensive data collection and analytics capabilities. Users appreciate its ability to track customer behavior across multiple channels and devices, providing valuable insights into customer preferences and behavior. Additionally, Lytics' segmentation and targeting features are praised for enabling personalized marketing campaigns that drive higher engagement and conversions. However, some users have reported occasional technical glitches and a need for more robust reporting capabilities. |
Not Available
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Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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Core CDP Custom Intelligence Custom Automate Custom |
Adobe Experience Platform Custom |
View Detailed Pricing
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View Detailed Pricing
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Jahia Digital Experience Platform
4.1 Based on 199 Ratings
Adobe Experience Manager
4.4 Based on 200 Ratings Adobe Experience Platform Vs Adobe Experience Manager |
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Screenshots |
+ 2 More
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Not Available |
Videos |
+ 2 More
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Company Details | Located in: Portland, Oregon Founded in: 2012 | Located in: San Jose, California |
Contact Details |
Not available https://www.lytics.com/ |
Not available https://www.adobe.com/experience-platform.html |
Social Media Handles |
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