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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
Start Free Trial
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Description | Lytics is a customer data management platform built for businesses and marketing teams to improve performance by leveraging essential data to make relevant adjustments. This decision engine uses machine learning to interpret the needs of individual consumers and enable marketers to deliver a seamless and intuitive experience across multiple channels. With features that enable its users to transform data into meaningful customer journeys, Lytics provides exceptional insights for real-time improvements. It enables users to gain first-party insights by using sophisticated data science technology and create intelligent user profiles that are fully secure. Moreover, Lytics automated decision making with the help of AI to segment, suggest and extract the most relevant content based on prevailing market trends. Furthermore, it hones the existing marketing technology ecosystem by activating marketing channels in real-time. As an intelligent decision engine, Lytics comes equipped with services like Identity Resolution, enabling users to target anonymous and known customers with relevant campaigns in real-time. With more clever features like Behavioural Scoring, content affinity, audience segmentation, and product recommendations, Lytics enhances the overall business process management in an efficient manner. Read more | Abacus is a Software as a Service (SaaS) provider with unique proprietary Customer Data Platform (CDP) and Digital eXperience Platform (DXP) offerings. We help brands and communities improve revenue and engagement with personalized digital experiences and offers. We are well established in the B2B publishing sector with over 20 years of experience enabling digital transformation. These specialist platforms and services manage digital content, websites, paywalls, and subscription bureaux for major publishers and also provide sophisticated Single Customer View and membership engagement functionality for major professional institutions and brands. Read more |
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SW Score & Breakdown |
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Total Features |
7 Features
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7 Features
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Common Features for All |
360-degree Customer view
Audience Builder
Behavior Tracking
Data Enrichment
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
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360-degree Customer view
Audience Builder
Behavior Tracking
Data Enrichment
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
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Platforms Supported |
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API Support |
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User Sentiments |
Effective Audience Segmentation, Ease of Use, Extensive Integrations, Excellent Customer Support Limited Reporting Functionality, Occasional Performance Issues, Complex Customization, Slow Integration with Existing Systems |
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Review Summary |
Lytics is lauded for its user-friendly interface, ease of implementation, and comprehensive data collection and analytics capabilities. Users appreciate its ability to track customer behavior across multiple channels and devices, providing valuable insights into customer preferences and behavior. Additionally, Lytics' segmentation and targeting features are praised for enabling personalized marketing campaigns that drive higher engagement and conversions. However, some users have reported occasional technical glitches and a need for more robust reporting capabilities. |
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Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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Core CDP Custom Intelligence Custom Automate Custom |
Abacus ADvance Custom |
View Detailed Pricing
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View Detailed Pricing
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Screenshots |
+ 2 More
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Videos |
+ 2 More
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Company Details | Located in: Portland, Oregon Founded in: 2012 | Located in: London, United Kingdom Founded in: 1997 |
Contact Details |
Not available https://www.lytics.com/ |
+44 20 7766 9810 http://www.abacusemedia.com/advance |
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