Evergage vs Lexer Comparison

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Evergage

Customer Data Platform (CDP)

4.2 695 user ratings

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77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Lexer

Customer Data Platform (CDP)

4.8 36 user ratings

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Overview

Description

Evergage is a leading salesforce interaction management and personalization solution developed to make one-on-one engagement easy and effective using AI-powered technology. It enables you to obtain detailed insights on your customers and to deliver cross-channel experiences with personalization with Artificial Intelligence. With Evergage, you can automatically catalog all of your content and products including your metadata and capture details of weather, industry, geo-location, company, and much more. You can additionally monitor digital behavior and join it with offline behavior and email to learn intent, interests, and affinities of your clients. Evergage further enables you to extract transaction data and attributes from any source with the use of API, ETL, JavaScript, and connectors. Users can make use of sophisticated AI and real-time segmentation; recommend content and products to customers, customize, manage, and tune the algorithms according to your personalization. Users can also guide their customers to follow the most feasible path and connect both their offline and online moments. Evergage offers an easy-to-use mobile app to trigger personalized messages and track customer experience apart from a free trial version of the platform to try out its various professional features. Read more

Lexer’s Customer Data Platform helps retailers genuinely understand their customers and engage them with the experiences they deserve. Lexer helps marketers know their customers, inspiring and enabling them to create the experiences that grow sales. Read more

Pricing Options

Free Trial Not Available
Evergage Offers Custom plan.

Free Trial Not Available
Lexer Offers Custom plan.

SW Score & Breakdown

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

90%
Reviews

89%
Momentum

63%
Popularity

85%

77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

80%
Reviews

60%
Momentum

62%
Popularity

77%

Features

Total Features	9 Features	6 Features
Common Features for All	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 6 More - Show Less	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 3 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.2/5 695 user ratings	4.8/5 36 user ratings
Ratings Distribution	Excellent 39.6% Very Good 43.5% Average 15.1% Poor 1.9% Terrible 0%	Excellent 83.3% Very Good 16.7% Average 0% Poor 0% Terrible 0%
Review Summary	Evergage is praised for its user-friendly interface, robust segmentation and targeting capabilities, and ability to deliver personalized experiences across multiple channels. Reviewers highlight its ease of use and the ability to create personalized campaigns quickly and efficiently. The platform's real-time data and analytics capabilities are also seen as strengths, enabling users to track customer behavior and optimize campaigns accordingly. Additionally, Evergage's customer support is consistently commended for its responsiveness and helpfulness. However, some reviewers mention the complexity of the platform, requiring a dedicated team to manage and maintain effectively.	Not Available
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Pricing

Pricing Options	Free Trial Not Available Evergage Offers Custom plan.	Free Trial Not Available Lexer Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Standard Custom Premier Custom Signature Custom	Lexer Custom
	View Detailed Pricing	View Detailed Pricing

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