Kit (formerly ConvertKit) vs EmailOctopus in June 2026

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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Kit (formerly ConvertKit)

Email Marketing Software

2.3 44 user ratings

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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

EmailOctopus

Email Marketing Software

4.3 130 user ratings

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Featured

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Premium

Campaign Monitor

Email Marketing Software

4.6 45 user ratings

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Featured

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

MailChimp

Email Marketing Software

1.6 936 user ratings

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Overview

Description	Kit is the email-first operating system designed to help creators grow their businesses effortlessly. With tools like customizable newsletters and landing pages, Kit lets creators reach new fans, capture emails, and keep audiences engaged. Build meaningful relationships by tagging and segmenting subscribers, creating personalized emails that feel like conversations. Kit’s easy-to-use templates eliminate the need for a website, while the Creator Profile becomes a central hub for fans to explore your content and products. Collaboration is a breeze with Recommendations, where other creators can feature you in their emails to grow your list. Kit simplifies automation with a visual builder, making it easy to map out audience engagement and respond to interactions instantly. Seamlessly integrate with platforms like Squarespace and Patreon to centralize your efforts. Plus, grow your revenue with programmatic ads and brand sponsorships tailored to your audience. Kit makes growing your business simple, rewarding, and impactful. Read more	EmailOctopus is an email marketing tool that enables businesses to design, launch, and manage email campaigns besides looking after promotions simultaneously. The software offers a rich set of customisable marketing templates that enhance the user experience in real-time. Its innovative and simple design is packed with an array of features that help users create impactful email campaigns. EmailOctopus helps users grow their clientele and mailing lists by importing existing customer details and providing customisable forms that ads to ensure a boost in the overall numbers as well. Moreover, this intuitive software lets users put their campaigns on autopilot to reach and welcome subscribers in an instant. At present more than 54,000 organisations depend on the same with their regular business process monitoring. Data stored within EmailOctopus is absolutely secure, guided by a well-thought cookie policy, privacy ideas and GDPR rules. Read more	An email marketing software that fuels your email marketing campaign with its intuitive drag-and-drop interface. Create emails with its email app-builder and make them look more attractive with hundreds of professionally designed templates. With Campaign Monitor, send timely emails to keep your customers engaged with its unique visual journey designer. It mines your customer’s data and sends them relevant emails that suit their individual interests. It also taps into the behavioural data of your customers that helps in building a one-to-one relationship with every subscriber. It offers you a number of tools that helps you in growing your email list and reaching a bigger audience. Read more	Create targeted email or ad campaigns by connecting with MailChimp, an email marketing software that specializes in making sure that your emails reach the right people at the right time. It targets your customers based on behaviour, preferences, previous purchases and also sends a series of emails with just a single API request. MailChimp enables you to reach a wider audience with its ad campaigns on Google, Facebook and Instagram. It also provides you with advanced reporting features which lets you access your sales, revenue or any other report from anywhere, anytime. Its mobile app features a number of intent-based templates that lets you create and send campaigns directly from your phone. Read more
Pricing Options	Free Trial Available Starts at $25.0. Offers Free-forever plan.	Free Trial Not Available Starts at $9.0. Offers Free-forever and Custom plan.	Free Trial Available Starts at $10.8. Offers Free-forever plan.	Free Trial Available Starts at $4.45. Offers Free-forever plan.
SW Score & Breakdown	93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 96% Reviews 78% Momentum 66% Popularity 88%	90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 91% Reviews 80% Momentum 64% Popularity 81%	91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 72% Momentum 63% Popularity 83%	92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 78% Momentum 63% Popularity 88%
SaaSworthy Awards	# 2 Fastest Growing # 7 Most Popular	# 19 Most Popular # 19 Highly Rated	# 6 Fastest Growing # 9 Most Popular	# 9 Fastest Growing # 5 Most Popular

Features

Total Features	23 Features	16 Features	23 Features	27 Features
Common Features for All	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Facebook Ads Has an inbuilt tool to set up a Facebook marketing campaign Free Stock Photos Provides a library of free stock photos for commercial use Google Remarketing Ads Allows for retargeting your customers via Google Display Network to increase conversions Instagram Ads Has an inbuilt tool to set up an Instagram marketing campaign List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 20 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Facebook Ads Has an inbuilt tool to set up a Facebook marketing campaign Free Stock Photos Provides a library of free stock photos for commercial use Google Remarketing Ads Allows for retargeting your customers via Google Display Network to increase conversions Instagram Ads Has an inbuilt tool to set up an Instagram marketing campaign List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 13 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Facebook Ads Has an inbuilt tool to set up a Facebook marketing campaign Free Stock Photos Provides a library of free stock photos for commercial use Google Remarketing Ads Allows for retargeting your customers via Google Display Network to increase conversions Instagram Ads Has an inbuilt tool to set up an Instagram marketing campaign List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 20 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Facebook Ads Has an inbuilt tool to set up a Facebook marketing campaign Free Stock Photos Provides a library of free stock photos for commercial use Google Remarketing Ads Allows for retargeting your customers via Google Display Network to increase conversions Instagram Ads Has an inbuilt tool to set up an Instagram marketing campaign List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 24 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available	Available	Available

Reviews & Ratings

User Rating	2.3/5 44 user ratings	4.3/5 130 user ratings	4.6/5 45 user ratings	1.6/5 936 user ratings
Rating Distribution	Excellent 25% Very Good 6.8% Average 0% Poor 11.4% Terrible 56.8%	Excellent 80.8% Very Good 2.3% Average 1.5% Poor 0.8% Terrible 14.6%	Excellent 62.2% Very Good 37.8% Average 0% Poor 0% Terrible 0%	Excellent 8.1% Very Good 4% Average 3.4% Poor 4.5% Terrible 80%
User Sentiments	Email Automation, Ease of Use, Excellent Deliverability, Helpful Customer Support Account Suspensions, Limited Design Customization, Basic Landing Page Builder, Slow Customer Support	Not Available	Excellent Customer Support, Ease of Use, Great Email Templates, High Email Deliverability Limited Customization Options, Limited Email Template Builder Functionality, Slow Loading Times, Confusing List Management Interface	Ease of Use, Free Plan, Email Templates, Extensive Integrations Unreliable Customer Support, Account Suspensions, Spam Issues, Outdated Interface
Review Summary	Overall, users find ConvertKit easy to use and helpful for email marketing. It is praised for its user-friendly interface, intuitive automation features, and excellent customer support. Many users appreciate the visual automation builder, which allows for the creation of complex workflows without coding. However, some users have reported occasional glitches and difficulties with the deliverability of emails. Additionally, some users have expressed a desire for more advanced features and integrations.	Not Available	Campaign Monitor is a popular email marketing software praised for its user-friendly interface, comprehensive features, and excellent customer support. Reviewers appreciate its robust automation capabilities, customizable templates, and detailed analytics, making it suitable for businesses of all sizes. Many users highlight its intuitive drag-and-drop email builder, which simplifies campaign creation and allows for personalized content. However, some reviewers mention occasional technical issues and limited integration options as areas for improvement. Overall, Campaign Monitor is highly regarded for its ease of use, feature-rich platform, and effective email marketing solutions.	Overall, users praise the user-friendly interface, email customization options, and automation features of the software. They appreciate the wide range of templates, ease of use, and helpful customer support. However, some users mention occasional glitches, deliverability issues, and limited reporting capabilities. Additionally, pricing concerns and a learning curve for advanced features are noted. Generally, users find the software effective for basic email marketing needs, but suggest improvements for advanced functionalities and analytics.
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Pricing

Pricing Options	Free Trial Available Starts at $25.0. Offers Free-forever plan.	Free Trial Not Available Starts at $9.0. Offers Free-forever and Custom plan.	Free Trial Available Starts at $10.8. Offers Free-forever plan.	Free Trial Available Starts at $4.45. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Newsletter Free Creator $25.00 $29.00 per month Creator Pro $50.00 $59.00 per month	Starter Free Pro $9.00 $9.00 per month Custom Plans Custom Charity or Nonprofit Organization Custom	Free Free Lite $10.80 $12.00 per month Essentials $26.10 $29.00 per month Premier $143.10 $159.00 per month	Free Free Essentials $4.45 $4.45 per month Standard $6.64 $6.64 per month Premium $132.85 $132.85 per month
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