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96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Cognism logo
Sales Intelligence Software

3.9 385 user ratings

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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Overview

Description Cognism is the world’s top globally compliant sales intelligence platform and European data leader. With a globally compliant database of 400M B2B profiles and the world’s best European data, Cognism helps businesses generate and close new business opportunities faster. The platform comprises a standalone search and ICP builder, database management and enrichment tool, outbound automation features, Chrome Extension and Intent Data. Use Cognism to find your ideal buyers and reach them via phone, email, and LinkedIn. Cognism’s growing suite of integrations enables you to transfer leads and workflows into the tools you use every day. Today, 1000+ sales, marketing, RevOps, and go-to-market teams use Cognism to cut down on admin work and data entry and spend more time closing deals and building relationships with buying teams in ideal-fit companies. Read more ZoomInfo RevOS is a software solution that is a unified system of data, insights, software, and integrations that creates complete visibility into how to identify, engage and convert within your total addressable market.Facilitating you in defining your target market and reaching ideal buyers with comprehensive B2B intelligence. Let's you understand the buyer intent- find and connect with sales-ready leads researching relevant topics and keywords online. Has other features like a website visitor tracker (identify and capture anonymous visitors who skip filling out your web form); Sales automation (build and execute multi-touch sales cadences with our native phone dialer and email tool); Conversation intelligence (analyze customer calls, meetings, and emails to drive and process changes that impact to your bottom line). Digital advertising for targeted audiences. Insight-driven workflows- select insights that matter the most to your business, define ideal customer profile and trigger an action. ZoomInfo has a user-friendly interface; improves your productivity by integrating its comprehensive data and innovative technology with your existing tools. The website chat feature is an automated, easy-to-use, data-driven chatbox tool.The lead enrichment feature captures, appends, and standardizes high-quality data on new and existing records. Read more
Pricing Options
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Available
  • Offers Custom plan.
SW Score & Breakdown

96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    97%
  • Reviews
    77%
  • Momentum
    66%
  • Popularity
    64%

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    60%
  • Momentum
    60%
  • Popularity
    70%

Features

Total Features
6 Features
7 Features
Common Features for All
    CRM Integration Automatically sends and receives the relevant information to the CRM Software that helps in time management
    Intent Data Tracking Signals of buying intent from online behavior
    Lead Database A database that includes the contact details for prospects and businesses
    Lead Enrichment Append missing data in real-time to increase the lead quality
    Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.
    Organizational Charting Helps in designing a chart that visually represents the internal structure of an organization
    Technographics Detailed insights into the tools and software a company relies on.
  • + 3 More - Show Less
    • CRM Integration Automatically sends and receives the relevant information to the CRM Software that helps in time management
      Intent Data Tracking Signals of buying intent from online behavior
      Lead Database A database that includes the contact details for prospects and businesses
      Lead Enrichment Append missing data in real-time to increase the lead quality
      Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.
      Organizational Charting Helps in designing a chart that visually represents the internal structure of an organization
      Technographics Detailed insights into the tools and software a company relies on.
  • + 4 More - Show Less
  • Technical Details

    Organization Types Supported
    • Large Enterprises
    • Medium Business
    • Small Business
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • Mobile - Android
    • SaaS/Web/Cloud
    • Mobile - Android
    Modes of Support
    • Business Hours
    • Online
    • Business Hours
    • Online
    API Support
    • Available
    • Available

    Reviews & Ratings

    User Rating
    3.9/5 385 user ratings
    Not Available
    Rating Distribution
    • Excellent

      66%
    • Very Good

      7.5%
    • Average

      0.5%
    • Poor

      2.1%
    • Terrible

      23.9%
    Not Available
    User Sentiments

      High Quality Data, User Friendly Interface, Extensive Integrations, Excellent Customer Support

      Data Inaccuracies, Limited Mobile Number Availability, Confusing Campaign Features, Ineffective Chrome Extension

      Not Available
    Review Summary

    Overall, users find the product easy to use and effective in generating leads and managing relationships. It is praised for its intuitive interface, comprehensive features, and ability to automate tasks. However, some users have reported occasional technical glitches, limited customization options, and a lack of certain advanced features. Additionally, concerns have been raised regarding the accuracy of lead scoring and the quality of customer support.

    ZoomInfo Sales OS is widely praised by users for its comprehensive database, ease of use, and valuable insights into prospect activity and company information. The platform excels at streamlining prospecting, providing accurate contact information, and integrating seamlessly with CRM systems. However, some users note data accuracy issues, particularly with outdated information or missing contacts and limited geographic coverage, especially outside the US. A recurring concern is the platform's cost, which can be prohibitive for small businesses and startups.

    Pros & Cons
    • Globally compliant database of 400M B2B profiles
    • Best European data
    • Standalone search and ICP builder
    • Database management and enrichment tool
    • Outbound automation features
    • Occasional technical glitches
    • Limited customization options
    • Lack of certain advanced features
    • Concerns regarding the accuracy of lead scoring
    • Quality of customer support
    • Unified system of data, insights, software, and integrations
    • Comprehensive B2B intelligence
    • Buyer intent- find and connect with sales-ready leads
    • Website visitor tracker
    • Sales automation
    • Can be expensive
    • Complex to set up and use
    • Limited customization options
    • Data accuracy can be inconsistent
    • Customer support can be slow
      Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Not Available
    • Offers Custom plan.
    • Free Trial Available
    • Offers Custom plan.
    Pricing Plans
    Monthly Plans Annual Plans

    Grow Custom

    Elevate Custom

    Sales Custom

    Marketing Custom

    Talent Custom

     
    View Detailed Pricing
    View Detailed Pricing

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    Screenshots & Videos

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    Vendor information

    Company Details Located in: New York, New York Founded in: 2015 Located in: +1 866-904-9666
    Contact Details

    +1 (646) 971-9624

    https://www.cognism.com/

    Not available

    https://www.zoominfo.com/

    Social Media Handles

    FAQs

    What are the key features of Cognism?

    Cognism offers a range of features including lead generation, database management, outbound automation, and intent data.

    How does Cognism compare to ZoomInfo in terms of lead generation?

    Both Cognism and ZoomInfo offer lead generation capabilities, but Cognism focuses on providing compliant and accurate data, while ZoomInfo emphasizes comprehensive B2B intelligence.

    What are the key integrations offered by Cognism?

    Cognism integrates with popular CRM and marketing automation tools such as Adobe Marketo Engage, Salesforce, and Pipedrive CRM.

    What are the alternatives to Cognism?

    Some alternatives to Cognism include Seamless.AI, ZoomInfo SalesOS, Zint, and SalesIntel.

    What are the strengths and weaknesses of Cognism?

    Cognism is praised for its user-friendly interface, comprehensive features, and ability to automate tasks. However, some users have reported occasional technical glitches, limited customization options, and a lack of certain advanced features.

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