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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
Start Free Trial
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Description | Blueshift is a smart customer data platform, developed to help you transform your marketing by giving your marketing team the tools they need to offer smart, tailored content at a large scale. It enables you to create the seamless multichannel experiences your consumers demand in one single place. With Blueshift, you can engage customers throughout their entire customer lifetime with relevant, timely, and completely tailored interactive, automated email advertising and campaign management. With their engaging template collection, drag-and-drop email editor, or HTML with the Liquid template language, you can quickly generate attractive and on-brand emails. You can also automate engagement for every stage of the life cycle, from activation through retention, to streamline operations. Users can create and distribute relevant Push Notifications, In-App, and SMS messages that keep consumers engaged. With Blueshift’s easy-to-use template builder for iOS and Android, you can create sophisticated push notification templates and automate triggered and batch push notifications that are tailored to each user's stage in the customer journey. The platform provides two-factor authentication, single-sign-on with strong password requirements, audit logs, and bespoke user roles and permissions. Read more | mParticle provides data aggregation and management solutions using secure APIs and SDKs connected to a company's systems. The solution enables companies to use the data in various applications such as marketing, analytics, and data warehousing. Additional services include measuring video and audio usage, managing customer profiles to understand critical milestones during a customer’s journey, and data filtration services. Users can influence the flow of data through a client’s output so that the data is leveraged. mParticle helps to create workspaces that act as data containers. Their specialization lies in four data domains: Data Connections, Data Quality, Data Governance, and Data-Driven Personalization. mParticle assists users in managing data quality, enforcing governance, and improving customer service interactions. The simplification and security of customer data infrastructure allow users to spend less time maintaining marketing tools and more time building critical elements. Users seeking to improve conversion rates, retention, and time-to-monetization can do so with the help of high-quality customer data that is readily available. Read more |
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SW Score & Breakdown |
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Total Features |
8 Features
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10 Features
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Common Features for All |
360-degree Customer view
Audience Builder
Behavior Tracking
Data Cleansing
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Identity Graph
Landing Pages
Multi-step Marketing
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360-degree Customer view
Audience Builder
Behavior Tracking
Data Cleansing
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Identity Graph
Landing Pages
Multi-step Marketing
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API Support |
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Review Summary |
Reviewers widely commend Blueshift's robust segmentation capabilities, user-friendliness, and its ability to deliver personalized marketing campaigns at scale. It is also praised for its robust reporting and analytics features, which provide valuable insights into customer behavior. However, some users mention occasional technical glitches and a steep learning curve. Additionally, the cost may be prohibitive for smaller businesses or those with limited budgets. Overall, Blueshift is a powerful marketing automation platform that can be a valuable asset for businesses looking to personalize customer experiences and drive revenue growth. |
Not Available
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Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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Custom Custom |
mParticle Custom |
View Detailed Pricing
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View Detailed Pricing
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Videos |
+ 1 More
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+ 2 More
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Company Details | Located in: San Francisco, California Founded in: 2014 | Located in: New York, New York Founded in: 2012 |
Contact Details |
Not available https://blueshift.com/ |
Not available https://www.mparticle.com/ |
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