Home/Customer Data Platform (CDP)/Blueshift vs BlueConicUpdated on: March 28, 2024

Compare Blueshift vs BlueConic

91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Blueshift is a smart customer data platform, developed to help you transform your marketing by giving your marketing team the tools they need to offer smart, tailored content at a large scale. It enables you to create the seamless multichannel experiences your consumers demand in one single place. With Blueshift, you can engage customers throughout their entire customer lifetime with relevant, timely, and completely tailored interactive, automated email advertising and campaign management. With their engaging template collection, drag-and-drop email editor, or HTML with the Liquid template language, you can quickly generate attractive and on-brand emails. You can also automate engagement for every stage of the life cycle, from activation through retention, to streamline operations. Users can create and distribute relevant Push Notifications, In-App, and SMS messages that keep consumers engaged. With Blueshift’s easy-to-use template builder for iOS and Android, you can create sophisticated push notification templates and automate triggered and batch push notifications that are tailored to each user's stage in the customer journey. The platform provides two-factor authentication, single-sign-on with strong password requirements, audit logs, and bespoke user roles and permissions. ..show more

BlueConic is the advanced customer data platform that liberates companies’ first-party data from disparate systems by giving business users access to unified and actionable customer data that offers both confidence and utility whenever and wherever they need it. This platform can unify data into persistent, individual profiles and then activate it across customer touchpoints. As a result, the systems can maintain a wide range of growth-focused initiatives like customer lifecycle orchestration, modeling and analytics, digital products, experiences, audience-based monetization, and more. Over 300 companies use BlueConic CDP actively to transform customer relationships and drive business growth. ..show more

Features

360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard.

Audience Builder Allows to segment the customers/subscribers using attributes and personas.

Behavior Tracking A tracking tool that facilitates fostering positive customer reaction

Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database

Data Enrichment A value-addition process of improving lead quality with new attributes.

Data Orchestration Automated process to integrate and sync data across multiple marketing channels

Data Source Import customer data from several sales and marketing channels

Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences

GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

Hyper Targeting Delivering Ad content to extremely relevant interest group segments.

Identity Graph Create a correlation between individuals with identical match groups.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

San Francisco, California

Boston, Massachusetts / +1 888-440-2583

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Custom
Custom

Features

  • Landing Pages
  • Email Marketing
  • Data Source
  • 360-degree Customer view
  • Audience Builder
  • Multi-step Marketing
View Price Page
BlueConic
Custom

Features

  • Access to a unified profile database explicitly designed for marketing
  • Ability to capture unlimited customer attributes for all data structures and types
  • Dynamic, multi-dimensional segmentation for cross-channel marketing
  • Powerful lifecycle orchestration & personalization capabilities to individualize customer experiences
  • Sophisticated modeling & analytics connected directly to your profile database
  • Out-of-the-box integrations with your most important marketing tools for activation
View Price Page

SCREENSHOTS

Blueshift Screenshots
BlueConic Screenshots
View 5 screenshot(s)

INTEGRATIONS

  • Slack
  • Segment
  • SendGrid
  • Ensighten Manage
  • Branch
  • Mailgun
  • Tealium iQ
  • AppsFlyer
  • OneSignal
  • Google Analytics
  • Salesforce
  • Zendesk Support
  • Shopify
  • Zapier
  • Mixpanel
  • AppNexus Programmable Platform
  • HubSpot CRM
  • Google Analytics
  • Adobe Marketo Engage
  • Salesforce
  • Campaign Monitor
  • MailChimp

ALTERNATIVES

Top alternatives to Blueshift

Braze
Braze
Zeotap
Zeotap
Segment
Segment
Amperity
Amperity
LeadBoxer
LeadBoxer

Top alternatives to BlueConic

Segment
Segment
Tealium iQ
Tealium iQ
Zeotap
Zeotap
Amperity
Amperity
LeadBoxer
LeadBoxer