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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
Start Free Trial
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Description | Lytics is a customer data management platform built for businesses and marketing teams to improve performance by leveraging essential data to make relevant adjustments. This decision engine uses machine learning to interpret the needs of individual consumers and enable marketers to deliver a seamless and intuitive experience across multiple channels. With features that enable its users to transform data into meaningful customer journeys, Lytics provides exceptional insights for real-time improvements. It enables users to gain first-party insights by using sophisticated data science technology and create intelligent user profiles that are fully secure. Moreover, Lytics automated decision making with the help of AI to segment, suggest and extract the most relevant content based on prevailing market trends. Furthermore, it hones the existing marketing technology ecosystem by activating marketing channels in real-time. As an intelligent decision engine, Lytics comes equipped with services like Identity Resolution, enabling users to target anonymous and known customers with relevant campaigns in real-time. With more clever features like Behavioural Scoring, content affinity, audience segmentation, and product recommendations, Lytics enhances the overall business process management in an efficient manner. Read more | Bloomreach Engagement is a Customer Data & Experience Platform (CDXP) that combines all customer data and provides integrated customer experiences through a single platform. Bloomreach Engagement is a Customer Data and Experience Platform (CDXP) that unifies all customer data and delivers unified customer experiences through a single platform. This tool allows you to create bespoke omnichannel journeys by dragging and dropping. It provides complete control over every step of the customer journey to your marketers. You may create end-to-end automated omnichannel flows by adding real-time triggers, customer segments, conditions, and channels. Predefined reports are no longer a constraint. Create reports that are intelligent, specific to your business needs, and updated in real-time using their vast data manipulation features. Our out-of-the-box use cases enable you to develop hyper-personalized marketing campaigns and advanced dashboards that follow best practices in no time, allowing you to maximize your ROI. Furthermore, you may use any data from 360° client profiles to tailor the appearance and feel of your website to meet specific consumer preferences. Read more |
Pricing Options |
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SW Score & Breakdown |
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Total Features |
7 Features
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12 Features
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Common Features for All |
360-degree Customer view
Audience Builder
Behavior Tracking
Data Cleansing
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Identity Graph
Landing Pages
Multi-step Marketing
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360-degree Customer view
Audience Builder
Behavior Tracking
Data Cleansing
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Identity Graph
Landing Pages
Multi-step Marketing
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Organization Types Supported |
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Platforms Supported |
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Modes of Support |
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API Support |
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User Rating |
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Rating Distribution |
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User Sentiments |
Effective Audience Segmentation, Ease of Use, Extensive Integrations, Excellent Customer Support Limited Reporting Functionality, Occasional Performance Issues, Complex Customization, Slow Integration with Existing Systems |
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Review Summary |
Lytics is lauded for its user-friendly interface, ease of implementation, and comprehensive data collection and analytics capabilities. Users appreciate its ability to track customer behavior across multiple channels and devices, providing valuable insights into customer preferences and behavior. Additionally, Lytics' segmentation and targeting features are praised for enabling personalized marketing campaigns that drive higher engagement and conversions. However, some users have reported occasional technical glitches and a need for more robust reporting capabilities. |
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Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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Core CDP Custom Intelligence Custom Automate Custom |
Bloomreach Engagement Custom |
View Detailed Pricing
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View Detailed Pricing
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Jahia Digital Experience Platform
4.1 Based on 199 Ratings |
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Screenshots |
+ 2 More
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Videos |
+ 2 More
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Company Details | Located in: Portland, Oregon Founded in: 2012 | Located in: Mountain View, California |
Contact Details |
Not available https://www.lytics.com/ |
+1 888-263-3917 https://www.bloomreach.com/en/products/engagement# |
Social Media Handles |
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Not available |
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