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AI is allowing marketers to make better decisions—the single most important output they produce for their companies. Better decisions are why marketers get ahead and why they get promoted to higher levels of responsibility. In this latest report, BrightEdge surveyed more than 500 search, content, and digital marketers to gain insights into how brands are using AI to deliver a more personalized customer experience.
Key findings:
Marketers set to use AI to develop their content marketing strategies
AI is enabling marketers to understand the customer, drive productivity, and create better performing content
Obstacles to AI adoption provides a wake-up call for MarTech