MEET CLARA - THE AI BEHIND SMARTER SOFTWARE CHOICES
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
The most actionable marketing research.
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The Average Cost of a basic Market Intelligence Software plan is $63 per month.
16% of Market Intelligence Software offer a Free Trial , while 17% offer a Freemium Model .
Brand Tracking Starter $4,600.00 $4,600.00 per year
Track your brand twice a year with two representative samples of 1,000 consumers. Measure key brand metrics (including awareness, emotions, buyers, and likeability) alongside category metrics, and benchmark your performance against two competitors. Get easy-to-read dashboards with clear, actionable insights and a concise summary of your brand’s strengths and opportunities.
Brand Tracking Pro $12,500.00 $12,500.00 per year
Track your brand quarterly with four representative samples of 1,000 consumers. Everything in Starter, plus deeper insights into brand salience, five key brand attributes and associations, benchmarking against five competitors, respondent verbatims with spontaneous reactions, exportable presentation-ready slides, and expert consultation to help turn insights into action.
Ad Testing Starter $3,000.00 $3,000.00 per year
Test ideas, storyboards, static visuals, videos, and more before launch. Each test includes a nationally representative sample of 500 people, detailed emotional, branding, and messaging diagnostics with second-by-second analysis, AI-predicted attention heatmaps, results delivered within seven days, and a written summary of actionable recommendations.
Ad Testing Pro $12,500.00 $12,500.00 per year
Everything in Starter, plus results delivered in just five days, additional testing types such as post-tests, on-demand expert consultation, downloadable presentation-ready slides, customized audience selection, and free access to ad effectiveness workshops.
Market Mapping Starter $5,900.00 $5,900.00 per year
Understand what drives your brand with an annual representative study of 1,000 consumers, with one-time or half-yearly billing available. Measure the importance of 10 consumer needs, brand links, awareness, emotions, buyers, likeability, and category metrics, while benchmarking against five competitors. Results are delivered through easy-to-read dashboards with clear brand summaries, respondent verbatims, and expert consultation with a research specialist to help turn insights into action.
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What is Behavio?
Behavio is a behavioral-science market research platform for growing B2C brands. It combines brand tracking, ad testing, and market mapping in one tool, and pairs every result with a prioritized set of recommended actions, so you get not just data but a clear next step. Behavio uses implicit, behavioral methods on nationally representative samples rather than declarative surveys alone, capturing the subconscious associations that drive real buying decisions.
What is Behavio used for?
Behavio is used to track brand health over time, pre-test and post-test ad creative before spending media budget, and map a category to decide which consumer need to own. Marketers use it to see where their brand stands, why it's moving, and exactly what to do next, without waiting on traditional agency research timelines.
What are the main products and features of Behavio?
Behavio offers three connected products: Brand Tracking (continuous behavioral tracking of awareness, salience, and buying triggers on 1,000+ representative respondents per market), Ad Testing (behavioral pre-testing and post-testing of any creative on 500+ respondents, with scene-by-scene diagnostics and an instant AI read), and Market Mapping (ranks every consumer need in a category by growth opportunity). Every product includes expert-validated recommendations calibrated to your brand's size.
How is Behavio different from other market research tools?
Most research tools give you data; Behavio gives you a next move. It measures real behavior using implicit methods instead of relying on what people say in surveys, runs larger representative samples than many competitors, and turns every result into a specific, prioritized recommendation. It's built for growing brands at a fraction of the cost and turnaround of traditional providers like Kantar, System1, or Ipsos.
How much does Behavio cost?
Brand Tracking starts at $4,600/year, Ad Testing starts at $3,000/year, and Market Mapping is a one-time $5,900 per market. Individual ad tests range from about $200-$300 for an AI Pre-test to $2,000-$3,000 for a full behavioral pre-test.
What platforms/regions does Behavio support?
Behavio is a web-based platform available in 25+ countries across 4 continents, with nationally representative samples in each market and multi-market comparison in one dashboard.
How much does Behavio cost?
The pricing for Behavio starts at $3000.0 per year. Behavio has 5 different plans:
Learn more about Behavio pricing.
Does Behavio offer a free plan?
No, Behavio does not offer a free plan.
Learn more about Behavio pricing.
| Product Name | Starting Price ($) | Billed | Unit | Free Trial | Learn More |
|---|---|---|---|---|---|
Behavio
|
3000 | per year | - | Behavio Pricing | |
IndustryLens
|
816 | per month | - | IndustryLens Pricing | |
Pubrio
|
- | - | - | Pubrio Pricing | |
MyMidlist Business Directory
|
- | - | - | MyMidlist Business Directory Pricing | |
Linkrunner.io
|
100 | per month | - | Linkrunner.io Pricing | |
GapQuery
|
- | - | - | GapQuery Pricing | |
RefractOne
|
- | - | - | RefractOne Pricing | |
Tracetify
|
19.9 | - | - | Tracetify Pricing | |
GripeRadar
|
0 | per month | - | GripeRadar Pricing | |
Sprinklr Insights
|
- | - | - | Sprinklr Insights Pricing |
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
Data Visualization & Dashboards
Customer & Industry Insights
Market Data Collection & Aggregation
Reporting & Analytics
Competitive Analysis
Monitors activities of competitive products and servicesReal-time Alerts & Monitoring
Trend & Forecast Analysis
Data Integration
Helps in collecting and combining data from multiple data sources and offer them in a unified manner to the user
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