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Basis Reviews

User Rating

4.6/5 (Based on 271 Ratings)

Rating Distribution

  • Excellent

    69%
  • Very Good

    26.9%
  • Average

    3.7%
  • Poor

    0%
  • Terrible

    0.4%

User Sentiments

Excellent Customer Support, User Friendly Interface, Extensive Targeting Options, Robust Reporting Capabilities

Slow Reporting Generation, Unintuitive Navigation, Occasional Platform Glitches, Limited Bulk Editing Functionality

Do You Use Basis?

Write a Review

Review Summary

OverallThe majority of reviewers laud Basis' user-friendliness and intuitive interface, citing it as a major advantage. Additionally, many users appreciate Basis' customizable dashboards and in-app training materials, which make it easy for teams to learn and use the platform. However, some reviewers have expressed dissatisfaction with Basis' customer support, particularly regarding the lack of phone support and slow response times.

Pros

  • Intuitive user interface simplifies campaign creation and management.
  • Robust reporting and analytics provide valuable insights for optimization.
  • Advanced targeting options enable precise audience reach and engagement.

Cons

  • Limited integration options may hinder data sharing and workflow automation.
  • Occasional performance issues can impact campaign delivery and optimization.

AI-Generated from the text of User Reviews

Reviews
CM

Carlos M

January 8, 2024 Source: G2.com
"Reseña de Adsproject Media"
What do you like best about Basis?

Su servicio a cliente y su disponibilidad para aclarar dudas.

What do you dislike about Basis?

El uso de los deals y las campañas me funcionan mejor en open, es lo que no me gusta.

What problems is Basis solving and how is that benefiting you?

Campañas de branding y alcance.

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KT

Kaylee T

November 1, 2023 Source: G2.com
"Top Programmatic Platform"
What do you like best about Basis?

Easy to use. Great team to back it all up.

What do you dislike about Basis?

Still have not found something that I don't like about Basis.

What problems is Basis solving and how is that benefiting you?

We're in healthcare so Basis allows us to use more precise targeting since we are not allowed to do any form of retargeting.

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AU

Anonymous User

November 1, 2023 Source: G2.com
"SVP Media & Development"
What do you like best about Basis?

Basis is easy to use, and has accurate targeting segments to pinpoint your ideal audience. The reporting is robust and easy to get the data that shows the impact of Basis performance to clients. Very responsive and helpful support staff.

What do you dislike about Basis?

Reporting could be more client facing ready, but overall no complaints.

What problems is Basis solving and how is that benefiting you?

Basis is our one-stop shop for OTT and Programmatic Display advertising. We used to have separate providers but since switching to Basis we are able to house all campaigns in one platform and have seen an increase in performance since switching to Basis.

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MG

Miguel G

October 31, 2023 Source: G2.com
"Great experience working w/Basis"
What do you like best about Basis?

The onboarding team was amazing during our first contact with the platform.

What do you dislike about Basis?

The payment processing is not working for me but it's being reviewd by the team.

What problems is Basis solving and how is that benefiting you?

Providing great offer to our agency customers!

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RB

Robin B

October 30, 2023 Source: G2.com
"Really cool features, takes some getting used to."
What do you like best about Basis?

There are some really cool features in the DSP. The third party audiences are great. Campaign builder has so many functions. Tech support is super quick and very helpful.

What do you dislike about Basis?

It could be a bit more user friendly. Customer support tickets don't give support personel all the information input. Sometimes you have to explain the issue twice.

What problems is Basis solving and how is that benefiting you?

Basis is giving out clients a much expanded reach for their businesses.

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SV

Sok V

October 30, 2023 Source: G2.com
"Exceptional Service and Response Time"
What do you like best about Basis?

The level and reliability of support on service tickets

What do you dislike about Basis?

I know this may be coming but an easier ability to onboard custom algorithms.

What problems is Basis solving and how is that benefiting you?

How to efficiently bid on advertise and report on media spend for our clients

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AU

Anonymous User

August 15, 2023 Source: G2.com
"A DSP focused on growing your business with a customer focus"
What do you like best about Basis?

Most DSPs look for outlandish minimums and solely focus on enterprise clients. Basis believes in supporting all businesses with advanced API connectivity. Other DSPs want high minimums, limit API usage to larger clients, and tailor only to enterprise. We get the best DSP tech out there coupled with the flexibilility to grow the relationship as we go.

What do you dislike about Basis?

No real downside. They bring the best capabilities of the DSP world (data sources, API's for advanced automation, support) and look to make it accessible to all.

What problems is Basis solving and how is that benefiting you?

Advanced API Connectivity that allows us to automate virtually all functions of the DSP with our own software. This allows us to scale our business and provide affordable campaign minimums so businesses of all sizes can benefit.

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AU

Anonymous User

February 1, 2023 Source: G2.com
"Great support. UX dashboard and reporting is very easy to make optimizations and manage pacing."
What do you like best about Basis?

The best features are the analytics section to check pacing and performance. You can filter by the metrics you want to see. Also, the reports are beneficial: by creative size, data segment, delivery and performance, and domains/exchange optimizations.

What do you dislike about Basis?

I don't see opportunities to implement DOOH tactics. There are no dashboard views to create customized brand storytelling i.e., using media assets in an easy-to-use circuit by creating rules that would show ads in a controlled, predetermined way to your target audience.

What problems is Basis solving and how is that benefiting you?

Basis support has helped us solve multiple PG/PMP issues we've faced with DV360. Often publishers do not know how to resolve DSP issues, so DSP support is critical.

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PE

Peter E

February 1, 2023 Source: G2.com
"Excellent product that continues to evolve and great support teams!"
What do you like best about Basis?

Basis is very easy to use and their team will dedicate as much time as needed during the onboarding process to make sure you are comfortable with their platform before turning the keys over completely to you.

What do you dislike about Basis?

The account spending minimum does make Basis more unattainable for smaller advertising agencies, but is not so out of reach that the smaller agencies might not ever be able to use Basis.

What problems is Basis solving and how is that benefiting you?

Basis continually expands their product offerings and will also allow you to be apart of any beta testing that might be of interest to you. They have developed new reporting dashboards, are working on Digital Out Of Home and are also refining their current products at the same time.

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AU

Anonymous User

December 19, 2022 Source: G2.com
"Very user friendly"
What do you like best about Basis?

Basis is very easy and user-friendly. Customer service is also best to none.

What do you dislike about Basis?

Don't have any downsides to add at the moment.

What problems is Basis solving and how is that benefiting you?

Basis is allowing me to optimize campaigns to perform at their peak abilities.

Read more

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