AppsFlyer Reviews

Integration with various platforms, comfortable dashboards , customization. Ability to track various ad sources in one place is very time efficient and helps making business decisions easier. Also i would like to tell that custom dashboards are saving a lot of time when you need to create various reports monthly. Ability to be integrated with services like sendgrid and mailchimp and salesforce is bringing email marketing to a new level. One link configurations always help to track users outside of digital world. For example you can use qr codes which are being provided when you create a qr code to track app downloads outside of the digital world. And all of this mentioned above in one place makes appsflyer one of the best platforms in the market

My main gripe has been the user interface. At times, it feels slightly less intuitive than I'd like, which means digging deep into metrics can take a tad longer than desired. However, I've heard they're actively refining this, so I'm hopeful for smoother navigation in the future.

Easy to install, easy to use. When it comes to sharing part all the reports and dashboards can be downloaded as pdf and be shared with your team. User management options are also available which provides highly customizable user settings for all of your team

Some of mobile analytics would have been impossible without appsflyer, also realizing that you can cohort analysis every event you have is a great problem solving approach

Facilidade e confiabildiade nas análise das informações

Conceitos que as vezes divergem do padrão utilizado no mercado e confudem um pouco os times na implementação

Atribuição e conversões

A Privacidade explicando Google sandbox e skan. A diferença entre ambas as plataformas foi importante. Entender os detalhes de cada uma e seus impactos nos futuro,

A palestra da não consegui entender o ganho de usar a plataforma.

O áudio não ajudou a entender o que foi dito, e precisaria de um background melhor sobre DCR.

Organização dos dados para os times de marketing consumirem sobre os eventos do App. Hoje a estratégia de app First é superforte na companhia e por isso se tornar relevante.

Gosto do suporte técnico. Confio neles para as decisões estratégicas.

O produto ser modular. Acredito que uma única solução seria melhor para criar um relacionamento de longo prazo.

Atribuição para android e skan. Estamos tendo uma ótima comunicação para conseguir comprar skan.

The customer success responsible for our account, always willing to help us and solve our questions.

Some dashboards can be improved. Example: in the Activity Dashboard, we can't compare two periods of time for a specific app

We use Appsflyer to determine the attribution for our app, being able to track installs, active users and revenue in cohorts. We also use the web-to-app solutions, such as smart banners, and Onelink for different purposes

Por possuir um share importante do mercado de MMPs as análises versus benchs ganham grande peso e relevância para tomadas de decisão

Dificuldade ainda para substituir análises de jornada como utilizamos hoje no GA

Mensurar merge apps e otimização de performance para parceiros de marketing

Plataforma intuitiva, muitas ferramentas disponíveis e dash pré criados, demonstrando insights sobre o usuário, mídias e instalações.

Dificuldade de download dos relatórios activity.

Atribuição de dados do nosso App, tomada de decisões em mídias.

Acredito que o que eu tenha mais gostado foi a troca com parceiros e oportunidades de novos testes

Pelo os espaços estarem bem integrados o ambiente onde era destinado paraconversas e(ou) reuniões por vezes não dava para conversar dado o volume alto

Atribuição de conversão para as campanhas de paid media

1) one of the best skad solutions out of the box

2) integration capabilities

3) custom events with values out of the box

4) pretty viable free tier however you are still lockedout of must have features

5) data export options - appsflyer is just the beginning and there is a lot to work on afterwards

6) premade network support - appsflyer is one of the top 3 attribution trackers on the markets

7) deeplinking

8) custom tracker links

1) When it comes to deeplinks branch cat be a bit more sophisticated and capable solution.

2) Documentation quality - at this point of maturity you can sometimes be caught by either single outdated or just two contradictory pieces of documentation.

Cross channel Mobile attribution tracker - amid the top competitors like Adjust and Branch AppsFlyer is clearly a top-notch solution. Getting all data together, analyzing organic traffic.

It is accurate. I can know the details of performance marketing.

Sometimes the cost was not full or delayed.

Detail-level attribution