Amazon Personalize

About Amazon Personalize

Amazon Personalize is a machine learning platform that empowers developers to create individualised recommendations for customers using their apps. With tailored search results and targeted marketing promotions, more sales can be driven. With an easy to use service, Amazon makes it possible for developers who have no prior knowledge of machine learning to leverage the benefits of the technology and easily build personalisation features into their apps with high scalability. Common issues that can be overcome with such an ecosystem include handling new users with no data, popularity biases, and catering to the evolving intent of users. Users can deliver personalisation results within days by creating and deploying custom models with a few clicks. The platform automates the machine learning tasks that are involved in the deployment of a personalisation model. For instance, it personalizes every touch point in the user’s journey to extend unique experiences to every customer.