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This White Paper explores take control over the marketing story, ensure that your marketing dashboards answer business questions, Capture the full picture of marketing performance with rich-media, voice of the customer and more.
Table of contents
We Marketers Are Masterful Storytellers
Take Control Of The Marketing Story
Plan Your Story In Advance Via Storyboarding
Make Sure Every Chart Answers A Business Question
Add Context Via Comparisons And Benchmarks
Bring Your Data To Life With Images And Video
Use A Variety Of Chart Types
Weave In The Voice Of The Customer
Showcase Your Marketing Expertise
Include An Executive Summary
Share Your Story