Zoho Marketing Automation vs Enalito Comparison

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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Zoho Marketing Automation

Marketing Automation Software

4.4 85 user ratings

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78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Enalito

Marketing Automation Software

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Freshmarketer

Marketing Automation Software

4.5 20 user ratings

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ContactPigeon

Marketing Automation Software

5 171 user ratings

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Overview

Description

Zoho Marketing Automation is a powerful platform that takes the marketing efforts to the next level. With simple drag-and-drop tools, can create customized landing pages and forms to capture leads from websites, social media pages or email campaigns. Its integration with popular CRMs also allows for seamless lead management and data syncing, saving time and effort while increasing productivity. Zoho Marketing Automation makes it easy to create, manage and track campaigns across multiple channels such as email, social media, SMS and more. With its lead scoring and nurturing capabilities, users can segment leads based on their behavior and interests, send targeted messages and content to move them down the sales funnel, and ultimately convert them into customers. The software provides comprehensive analytics to track website visitors, page views, bounce rates to analyze performance. Experiment different campaign elements with A/B testing tool and take the marketing game to the next level with Zoho Marketing Automation. Read more

Welcome to Enalito, an effective solution for email marketing and onsite personalization. This cloud-based platform features robust AI technology that provides a new level of insights and efficiency that can elevate the business and customer experience. They make it easy to create compelling, automated campaigns that target the right customers and increase sales. With Enalito, they will get real-time insights so they can act quickly on metrics like ROI, CTR, bounce rate, and more. Plus, they will see the entire customer journey through the analytics dashboard across various channels like email campaigns and website visitors. This onsite personalization offers even more opportunities with powerful segmentation algorithms to customize visitor experiences in real-time according to their past activities. Personalized content includes anything from popups to product recommendations based on customer preferences in order to maximize customer satisfaction and sales. Take control of the customer journey with Enalito! This team of dedicated professionals is here to ensure that the setup process only takes minutes with no coding skills necessary. Get started today with a free trial version they guarantee satisfaction! Read more

Freshmarketer is a compact marketing software for businesses and their ever-changing needs. Brands can depend on Freshmarketer to deliver the right message at the right time, resulting in enhanced lead conversion and greater ROI. With Freshmarketer, businesses can run a variety of experiments on their site, optimise their websites and improve visitors experiences. They can also set up chatbots to communicate with individual visitors and convert them into leads on the go. Moreover, building comprehensive marketing campaigns gets a lot easier with the platform, enabling companies to identify hot leads and get a full-fledged view of their engagement levels. Marketers can also generate customer wise segments and forward personalised emails to drive in more sales. Customer-specific campaign generation, transactional email forwarding, custom domains, drag and drop journey builders, dedicated accounts manager and inbuilt website tracking and chat facilities are of great use. Ultimately, the AI-based predictive contact scoring feature available within the software, helps businesses monitor contact behaviour and demographic information in real-time. Read more

ContactPigeon is an omnichannel personalised engagement tool that enables consumers to have meaningful interactions. This programme is an award-winning consumer interaction tool that ensures consistent eCommerce and retail results. Users can simply develop unique client journeys and endpoints across important messaging channels such as SMS, Messenger, and others. It aids in the gathering of information about client interactions. The software offers a dynamic segmentation feature that targets data-driven audiences to the best of its ability by creating unified consumer profiles based on campaigns, web behaviour, and eCommerce history. It uses a simple rule-based segmentation builder to help users better identify and cluster their client base, as well as provide product recommendations. The software has hundreds of appealing templates for customising one's brand and attracting visitors to one's website. It also has a dedicated eCommerce professional on standby to assist the team with concept generation and implementation. It also features a strong customer assistance system, which aids in the generation of additional sales. Read more

Pricing Options

Free Trial Available
Starts at $14.0.

Free Trial Not Available
Starts at $100.0.

Free Trial Available
Starts at $19.0. Offers Free-forever plan.

Free Trial Available
ContactPigeon Offers Custom plan.

SW Score & Breakdown

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

71%
Momentum

64%
Popularity

76%

78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

83%
Reviews

60%
Momentum

61%
Popularity

74%

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

77%
Momentum

65%
Popularity

81%

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

97%
Reviews

83%
Momentum

60%
Popularity

72%

Features

Total Features	10 Features	5 Features	10 Features	9 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 2 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 6 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	NA	Available	Available

Reviews & Ratings

User Rating	4.4/5 85 user ratings	Not Available	4.5/5 20 user ratings	5/5 171 user ratings
Rating Distribution	Excellent 56.5% Very Good 34.1% Average 5.9% Poor 1.2% Terrible 2.4%	Not Available	Excellent 50% Very Good 50% Average 0% Poor 0% Terrible 0%	Excellent 98.2% Very Good 1.8% Average 0% Poor 0% Terrible 0%
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Pricing

Pricing Options	Free Trial Available Starts at $14.0.	Free Trial Not Available Starts at $100.0.	Free Trial Available Starts at $19.0. Offers Free-forever plan.	Free Trial Available ContactPigeon Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Standard $14.00 $19.00 per month Professional $22.00 $29.00 per month Enterprise $44.00 $59.00 per month	Pro plan-1 $100.00 $100.00 per month Pro plan-2 $200.00 $200.00 per month Pro plan-3 $300.00 $300.00 per month Enterprise plan-1 $500.00 $500.00 per month Enterprise plan-2 $1,000.00 $1,000.00 per month Enterprise plan-3 $1,500.00 $1,500.00 per month Enterprise plan-4 $2,000.00 $2,000.00 per month	Free Free Growth $19.00 $23.00 per user / month Pro $149.00 $179.00 per user / month Enterprise $299.00 $359.00 per user / month	Professional Custom Enterprise Custom
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