Sprout Social vs Social Mako Comparison

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95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Sprout Social

Social Media Management Software

4.3 4,162 user ratings

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87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Social Mako

Social Media Management Software

4.4 14 user ratings

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SocialDog

Social Media Management Software

4.6 177 user ratings

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Missinglettr

Social Media Management Software

4.7 138 user ratings

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Overview

Description	Sprout Social is an all-in-one social media management platform that enables businesses to unlock the full potential of social media. The software not just helps in marketing strategy but also in various area of the business. It streamlines and scales social engagement to increase visibility, improve responsiveness and boost efficiency. Sprout Social also simplifies and strengthens social media publishing by scheduling content and posts it at the right time to gain more engagement. A notable feature of Sprout Social includes strategic decision-making, which uses social media analytics that saves time and speeds up the data collection process. It also analyses audience responses and generates strategies accordingly. Sprout Social helps the user to spend less time on manual tasks and more on connecting with their audiences. There are agents available on this platform that offer tailor-made solutions to scale business. The software is appropriate for enterprises, agencies, advocacy, small businesses and customer care agencies. Read more	Social Mako is a simple and easy tool used for creating, scheduling, and analyzing content instantly. It allows users to create beautiful content that they can share and post right from the platform. It can be used to analyze and see the growth of all Instagram accounts and also track key performance stats like engagement rate, follower growth, hashtags, and much more. Users can easily export all types of data in PDF format and compare the same with competitors. Once users create a post, the platform allows them to stay on the same screen so that they can schedule back-to-back posts, making the process very simple. The platform comes with the option of adding clients to get approvals for posting, including adding the team members so that they can have their accounts. Users can easily post or schedule for Instagram, Facebook, LinkedIn, Twitter, and Google My Business without any problems. To save time, users can prepare captions beforehand and use them in future easily to draw attention right away. Read more	SocialDog is the perfect solution for any Twitter marketer looking to get the most out of their efforts. They provide a suite of services that can help maximize Twitter presence. This automation feature allows to schedule posts and tweets in advance, saving time and energy. This analytics feature offers detailed insights into the performance of campaigns, helping to identify areas of improvement and make informed decisions. Finally, account management feature provides an easy way to manage multiple accounts and users, ensuring stay organized and on top of campaigns. With SocialDog, can rest assured that Twitter marketing efforts are in good hands. Read more	Missinglettr is a platform that automatically turns the blog posts of the user into engaging social media campaigns. The software helps its users to schedule engaging contents of an entire year in minutes, hence enabling users to drive more traffic to their blog. Users can update the templates used to create the content of their campaigns in order to reflect their writing style or local language. One can use the software to schedule templates by creating their own schedules based on the duration and post frequency. Missinglettr enables its users to optionally choose to have their campaigns reviewed by clients or anyone else they want to invite. The software enables its users to repurpose their social campaigns by having their blog posts re-published on Medium. Users can shorten the URL of their campaigns with goo.gl, bir.ly, PixelMe, replug or Short.CM. One can customize their campaign images and take control of their social brand presence and stand out in the competitive market. Read more
Pricing Options	Free Trial Available Starts at $249.0. Offers Custom plan.	Free Trial Available Starts at $8.0. Offers Free-forever plan.	Free Trial Available Starts at $9.0.	Free Trial Available Starts at $7.0. Offers Free-forever and Custom plan.
SW Score & Breakdown	95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 88% Momentum 64% Popularity 90%	87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 70% Momentum 60% Popularity 71%	86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 95% Reviews 60% Momentum 62% Popularity 75%	90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 73% Momentum 60% Popularity 78%
SaaSworthy Awards	# 7 Highly Rated # 14 Most Popular	Not Available	# 9 Fastest Growing	Not Available

Features

Total Features	9 Features	9 Features	8 Features	9 Features
Common Features for All	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 5 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	NA	Available	NA

Reviews & Ratings

User Rating	4.3/5 4,162 user ratings	4.4/5 14 user ratings	4.6/5 177 user ratings	4.7/5 138 user ratings
Rating Distribution	Excellent 50.7% Very Good 35.8% Average 9.8% Poor 2.6% Terrible 1.2%	Excellent 78.6% Very Good 7.1% Average 0% Poor 0% Terrible 14.3%	Excellent 67.8% Very Good 25.4% Average 6.2% Poor 0.6% Terrible 0%	Excellent 74.6% Very Good 21% Average 1.4% Poor 2.2% Terrible 0.7%
User Sentiments	Robust Reporting, Ease of Scheduling, User Friendly Interface, Extensive Integrations Inconsistent Instagram Integration, Limited LinkedIn Functionality, Occasional Post Failures, High Cost Per Additional User	Not Available	Not Available	Not Available
Review Summary	Reviews of Sprout Social highlight its user-friendly interface, robust scheduling tools, and comprehensive analytics as key strengths. Users appreciate the platform's intuitive design, which makes it easy to navigate and manage social media accounts. The scheduling features are praised for their flexibility and the ability to plan and publish content in advance. Additionally, the detailed analytics and reporting capabilities provide valuable insights into social media performance. However, some users mention occasional glitches and limitations in customization as areas for improvement. Overall, Sprout Social receives positive feedback for its user-friendly interface, scheduling tools, and analytics, making it a popular choice for businesses seeking a comprehensive social media management solution.	Not Available	Not Available	Not Available
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Pricing

Pricing Options	Free Trial Available Starts at $249.0. Offers Custom plan.	Free Trial Available Starts at $8.0. Offers Free-forever plan.	Free Trial Available Starts at $9.0.	Free Trial Available Starts at $7.0. Offers Free-forever and Custom plan.
Pricing Plans Monthly Plans Annual Plans	Standard $249.00 $249.00 per month Professional $399.00 $399.00 per month Advanced $499.00 $499.00 per month Enterprise Custom	Starter Free Pro $8.00 $10.00 per month Agency $50.00 $60.00 per month	Lite+ $9.00 $12.00 per user / month Pro $49.00 $59.00 per user / month Business $99.00 $120.00 per user / month	Free Free Solo $7.00 $9.00 per month Pro $32.00 $39.00 per month Agency $147.00 $147.00 per month Enterprise Custom
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Alternatives

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