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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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74% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Pathmatics is a marketing intelligence platform designed for the digital advertisers to ease their marketing strategies and operations. The application assists in answering digital questions across YouTube, Facebook, Twitter, mobile and more. One can see ads served and come across different digital marketing strategies of brands and publishers easily. In other words, this software provides the ‘what’, ‘when’, ’where’, ‘who’, and ‘how’ the brands need to advertise. This would help change the way marketers win in the digital platform. With Pathmatics, users come across an easy-to-use platform that requires them to spend less time on preparing reports. Besides this, it also aids one to make better decisions confidently, and come up with robust and accurate digital advertising data. Lastly, one can make use of the digital insights, pitch a new business and craft creative campaigns resulting in growing business profits. Pathmatics is a reliable platform that helps to bring transparency to one’s competitor’s digital ad strategies and plans across various social channels. Read more | JustControl.it is a marketing-focused platform that helps its users to manage all the data streams in one place. The software provides its users with tools to filter, aggregate, visualize, and transform vast amounts of data from any source. The architecture of this software is powered by a sophisticated ETL engine and advanced automation capabilities, which ensure smooth data mapping from various sources through a single interface. Users can gather data from their everyday marketing tools such as tracking services, ad networks, or even internal analytics into one dashboard. This helps them to get valuable insights into the driving force of their business. JustContril.it provides its users with reliable and accurate statistics as it performs automatic data reconciliation across several destinations and sources while flagging the inconsistent or missing information. The software offers a customizable dashboard, which is equipped with configurable charts, widgets, and graphs to handle the analytics without any code. It also offers dedicated server infrastructure for each client. Read more |
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| SW Score & Breakdown |
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
74% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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| Total Features |
9 Features
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0 Features
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| Common Features for All |
Ad hoc Reports
Attribution
Campaign Performance Tracking
Conversion Tracking
Interactive Dashboard
KPI Monitoring
Marketing Mix Modeling
Segmentation
Social Listening
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Ad hoc Reports
Attribution
Campaign Performance Tracking
Conversion Tracking
Interactive Dashboard
KPI Monitoring
Marketing Mix Modeling
Segmentation
Social Listening
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| User Sentiments |
Easy to use Interface, Insightful Data Visualizations, Comprehensive Competitive Analysis, Regularly Updated Data Limited Social Media Coverage, Inconsistent Data Accuracy, Lack of Granular Product Details, Limited Reporting Customization |
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| Review Summary |
Pathmatics is a leading marketing intelligence platform that enables brands to measure, optimize, and activate their advertising campaigns. Users appreciate its comprehensive data and insights, praising its ability to provide detailed campaign performance metrics, competitive intelligence, and audience insights. However, some users have expressed concerns regarding the platform's complexity and the need for a dedicated team to fully utilize its features. Additionally, a few reviewers have mentioned occasional technical glitches and a slightly outdated user interface. Overall, Pathmatics is a powerful tool for marketers seeking deep insights into their advertising campaigns, but it may require a learning curve for some users. |
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AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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Pathmatics Custom |
Basic $750.00 $750.00 per month |
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View Detailed Pricing
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| Screenshots |
+ 1 More
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| Company Details | Located in: Santa Monica, California | Located in: Limassol, Cyprus Founded in: 2019 |
| Contact Details |
(424)625-8512 https://sensortower.com/product/digital-advertising/pathmatics |
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