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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more ![]() ExpertSender
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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more ![]() Freshmarketer
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Description | Oracle Responsys is a cross-channel campaign management platform that delivers enhanced intelligence at scale so that companies can create personalised messages based on an individual's interests and preferences alike. It serves industries including automotive, communications, consumer goods, construction & engineering, financial services, food & beverage, government & education, healthcare, high technology, hospitality and so on. With Oracle Responsys, businesses can produce inspiring email marketing messages simply and efficiently, using dynamic personalisation techniques made available. Furthermore, the platform offers an intuitive, code-optional email message designer to customise the campaigns. Oracle Responsys ensures each message reaches its intended recipient in real-time. Also, by using Oracle’s Deliverability Plus, one can gain a competitive advantage over maximising delivery success, besides improving cross-team collaboration. It can even be used to match platform access to job responsibilities and create permissions that are in sync with organisational structure. Lastly, organisations can pivot active marketing programs in response to unexpected market changes or business volumes. Read more | NextUser is an omnichannel marketing platform that empowers marketers with data intelligence and personalization functionalities, enabling them to drive enhanced engagement and conversion rates. It enables users to unify, activate and analyze all customer data from their marketing system within a single platform. NextUser is capable of producing unique and adaptive content, based upon customers’ behavior and needs. It does so with the help of recommendation algorithms that matches marketers’ business goals. In addition, to get the work done quickly, NextUser divides the customer base into different segments based upon their behaviors. The platform tracks both anonymous and identified users by connecting through the brands’’ proprietary sources such as CRM, ESP, website, and more. By collecting customers’ data, it personalizes brands’ website content on a 1:1 level, enabling them to deliver the right kind of messages via multiple channels. For this, it relies on predictive analytics that helps marketers to predict the next trend and determine the customers who are more likely to make a purchase. Read more | ExpertSender is a Multichannel Marketing Automation system designed to help fast-growing businesses grow their revenue with marketing automation across the Email, SMS, Web Push, Mobile Push, Facebook Audiences, Google Customer Match & Mobile apps and more. They send over 15 billion marketing messages each year for over 1000 brands worldwide. Read more | Freshmarketer is a compact marketing software for businesses and their ever-changing needs. Brands can depend on Freshmarketer to deliver the right message at the right time, resulting in enhanced lead conversion and greater ROI. With Freshmarketer, businesses can run a variety of experiments on their site, optimise their websites and improve visitors experiences. They can also set up chatbots to communicate with individual visitors and convert them into leads on the go. Moreover, building comprehensive marketing campaigns gets a lot easier with the platform, enabling companies to identify hot leads and get a full-fledged view of their engagement levels. Marketers can also generate customer wise segments and forward personalised emails to drive in more sales. Customer-specific campaign generation, transactional email forwarding, custom domains, drag and drop journey builders, dedicated accounts manager and inbuilt website tracking and chat facilities are of great use. Ultimately, the AI-based predictive contact scoring feature available within the software, helps businesses monitor contact behaviour and demographic information in real-time. Read more |
Pricing Options |
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SW Score & Breakdown |
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Total Features |
6 Features
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7 Features
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7 Features
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10 Features
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Common Features for All |
Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
|
Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
|
Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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Organization Types Supported |
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Platforms Supported |
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Modes of Support |
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API Support |
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User Rating |
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Rating Distribution |
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User Sentiments |
Marketing Automation Capabilities, Cross-Channel Marketing Features, Personalized Campaign Creation, Robust Data Management Steep Learning Curve, Unintuitive User Interface, Limited Customer Support, Occasional Software Bugs |
Not Available
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Excellent Customer Support, Marketing Automation Capabilities, Email Deliverability, Ease of Use Complexity for Beginners, Occasional Software Bugs, Limited Storage, Slow Mobile App Performance |
Not Available
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Review Summary |
Overall, users commend Oracle Responsys for its robust marketing automation capabilities, highlighting its effective campaign management, lead generation, and email marketing features. The platform's ability to segment audiences and deliver personalized content is widely praised, enabling targeted and effective marketing campaigns. Additionally, users appreciate its user-friendly interface, ease of use, and comprehensive reporting capabilities. However, some reviewers express concerns regarding occasional technical glitches, limited customization options, and the need for improved customer support responsiveness. |
Not Available
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ExpertSender's user reviews consistently praise its intuitive and user-friendly interface, making it easy for marketers to create and manage email campaigns. Reviewers also commend its advanced automation capabilities, enabling efficient and targeted campaigns. Despite occasional concerns about pricing and deliverability, ExpertSender's strong support team and comprehensive reporting features receive high marks. Overall, users highly recommend ExpertSender for its ease of use, automation tools, and customer support. |
Not Available
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Read All User Reviews | Read All User Reviews | Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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Oracle Responsys Custom |
NextUser Custom |
ExpertSender Custom |
Free Free Growth $19.00 $23.00 per user / month Pro $149.00 $179.00 per user / month Enterprise $299.00 $359.00 per user / month |
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MarketingPlatform
5 Based on 4 Ratings |
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MarketingPlatform
5 Based on 4 Ratings ![]() |
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Screenshots |
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Videos |
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Company Details | Located in: Redwood Shores, California | Located in: San Francisco, California Founded in: 2013 | Located in: Gdynia, Poland Founded in: 2009 | Located in: San Mateo, CA |
Contact Details |
Not available https://www.oracle.com/cx/marketing/campaign-management/ |
+1 8457098566 https://www.nextuser.com/ |
+48 58 351 33 30 https://expertsender.com/ |
+1 650 513 0514 https://www.freshworks.com/crm/marketing/ |
Social Media Handles |
Not available |
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