Home/Marketing Automation Software/Oracle Eloqua vs Oracle ResponsysUpdated on: January 31, 2023

Compare Oracle Eloqua vs Oracle Responsys

83% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
80% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Start Free Trial

Start Free Trial

ADD PRODUCT
83% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
80% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Start Free Trial

Start Free Trial

Overview

Summary

Oracle Eloqua is a marketing automation solution that helps companies to create and run marketing campaigns. The solution assists users to create more marketing and sales activities as well as easily managing B2B marketing campaigns. This marketing automation solution offers amazing features like advanced lead scoring, campaign design, integrated sales tools and real-time firmographic data. Oracle Eloqua makes it easy for users to create, personalise, launch and manage their marketing campaigns easily using its automation capabilities. The solution enables users to analyse customer engagements and move them to different campaigns that match better with their interests. With Oracle Eloqua, companies can send SMS messages to send customers even reminders, invitations and important product updates. This marketing automation solution comes with a Program Canvas that can help them to automate repetitive tasks. Users can even assess historical data to determine the best time for sending emails when most people can open them. ..show more

Oracle Responsys is a cross-channel campaign management platform that delivers enhanced intelligence at scale so that companies can create personalised messages based on an individual's interests and preferences alike. It serves industries including automotive, communications, consumer goods, construction & engineering, financial services, food & beverage, government & education, healthcare, high technology, hospitality and so on. With Oracle Responsys, businesses can produce inspiring email marketing messages simply and efficiently, using dynamic personalisation techniques made available. Furthermore, the platform offers an intuitive, code-optional email message designer to customise the campaigns. Oracle Responsys ensures each message reaches its intended recipient in real-time. Also, by using Oracle’s Deliverability Plus, one can gain a competitive advantage over maximising delivery success, besides improving cross-team collaboration. It can even be used to match platform access to job responsibilities and create permissions that are in sync with organisational structure. Lastly, organisations can pivot active marketing programs in response to unexpected market changes or business volumes. ..show more

Features

Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Lead Management A systemized and organized way of managing all your leads and their conversation.

Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.

Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.

Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them

Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Redwood Shores, California

Redwood Shores, California

API

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Oracle Eloqua
Custom

Features

  • Campaign orchestration
  • Segmentation and targeting
  • Lead management
  • Asset management
  • Sales and marketing alignment
  • Marketing measurement
  • Platform
View Price Page
Oracle Responsys
Custom

Features

  • Adapt and scale to market changes
  • Improve time-to-market with intelligent workflows
  • Enhance personalization with real-time data
  • Catch costly production errors before they occur
View Price Page

SCREENSHOTS

Oracle Eloqua Screenshots
View 0 screenshot(s)
Oracle Responsys Screenshots
View 1 screenshot(s)

ALTERNATIVES

Top alternatives to Oracle Eloqua

Oracle Responsys
Oracle Responsys
Adobe Marketo Engage
Adobe Marketo Engage
ActiveCampaign
ActiveCampaign
Klaviyo
Klaviyo
SharpSpring
SharpSpring

Top alternatives to Oracle Responsys

Oracle Eloqua
Oracle Eloqua
ActiveCampaign
ActiveCampaign
Klaviyo
Klaviyo
SharpSpring
SharpSpring
Adobe Marketo Engage
Adobe Marketo Engage