82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Freshmarketer
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92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Omnisend
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Description | Oracle Responsys is a cross-channel campaign management platform that delivers enhanced intelligence at scale so that companies can create personalised messages based on an individual's interests and preferences alike. It serves industries including automotive, communications, consumer goods, construction & engineering, financial services, food & beverage, government & education, healthcare, high technology, hospitality and so on. With Oracle Responsys, businesses can produce inspiring email marketing messages simply and efficiently, using dynamic personalisation techniques made available. Furthermore, the platform offers an intuitive, code-optional email message designer to customise the campaigns. Oracle Responsys ensures each message reaches its intended recipient in real-time. Also, by using Oracle’s Deliverability Plus, one can gain a competitive advantage over maximising delivery success, besides improving cross-team collaboration. It can even be used to match platform access to job responsibilities and create permissions that are in sync with organisational structure. Lastly, organisations can pivot active marketing programs in response to unexpected market changes or business volumes. Read more | The most common way of losing money is to pay for the traffic that (a) user don't want, (b) doesn't convert at all, and (c) converts very poorly. This is wasted ad spend. They have found that the wasted spend ranges anywhere from 10% to 20% of the total ad budget. They have also seen eye watering numbers, but thankfully, those are a rarity. Others have saved a million dollars with negative keywords. They help user save wasted ad spend. User can identify and block poor quality traffic to the campaigns with this tool. And help user do it quickly. In about 10 minutes. Minute for minute, this is the highest ROI activity that user will do for ads account. Generous Free Tier. They charge a very low rate for negative keywords tool. Read more | Freshmarketer is a compact marketing software for businesses and their ever-changing needs. Brands can depend on Freshmarketer to deliver the right message at the right time, resulting in enhanced lead conversion and greater ROI. With Freshmarketer, businesses can run a variety of experiments on their site, optimise their websites and improve visitors experiences. They can also set up chatbots to communicate with individual visitors and convert them into leads on the go. Moreover, building comprehensive marketing campaigns gets a lot easier with the platform, enabling companies to identify hot leads and get a full-fledged view of their engagement levels. Marketers can also generate customer wise segments and forward personalised emails to drive in more sales. Customer-specific campaign generation, transactional email forwarding, custom domains, drag and drop journey builders, dedicated accounts manager and inbuilt website tracking and chat facilities are of great use. Ultimately, the AI-based predictive contact scoring feature available within the software, helps businesses monitor contact behaviour and demographic information in real-time. Read more | Omnisend is an eCommerce marketing automation tool that helps users to improve sales by combining several channels into the marketing strategy. It allows the user to integrate various channels within the same automation workflow. Boost email marketing campaigns with the help of email blasts, newsletters, and easy drag-and-drop builders. Omnisend helps to build an advanced automation workflow that assists users in meeting their individual needs based on visitor activities. It enables users to build smart segmentation from different lists that allow the user to send accurate messages to the right person only. With Omnisend, they can add any data which is more relevant to your customer’s profile and reach your target audiences through loyalty program status or anything else that is tailored for the customers. Segmentation can lead to much better sales. It provides powerful forms to capture each and every visitor and make sure they won’t leave without taking action. It presents them with a forever-visible widget at the bottom of the screen that gives an option to the customers to click on the link while browsing. Read more |
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SW Score & Breakdown |
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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SaaSworthy Awards |
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# 3 Fastest Growing # 5 Most Popular |
Total Features |
6 Features
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5 Features
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10 Features
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9 Features
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Common Features for All |
Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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Organization Types Supported |
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Platforms Supported |
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Modes of Support |
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API Support |
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User Rating |
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Rating Distribution |
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User Sentiments |
Marketing Automation Capabilities, Cross-Channel Marketing Features, Personalized Campaign Creation, Robust Data Management Steep Learning Curve, Unintuitive User Interface, Limited Customer Support, Occasional Software Bugs |
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Ease of Use, Excellent Customer Support, Effective Email Automations, Seamless Shopify Integration Limited Design Customization, Confusing Segmentation Features, Limited Third-Party Integrations, Inaccurate Sales Reporting |
Review Summary |
Overall, users commend Oracle Responsys for its robust marketing automation capabilities, highlighting its effective campaign management, lead generation, and email marketing features. The platform's ability to segment audiences and deliver personalized content is widely praised, enabling targeted and effective marketing campaigns. Additionally, users appreciate its user-friendly interface, ease of use, and comprehensive reporting capabilities. However, some reviewers express concerns regarding occasional technical glitches, limited customization options, and the need for improved customer support responsiveness. |
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Overall, users praise Omnisend's user-friendly interface, effective email marketing automation, and comprehensive reporting capabilities. They appreciate its drag-and-drop email editor, customizable templates, and segmentation options. The platform's ability to integrate with various e-commerce platforms and its strong customer support are also highlighted as strengths. However, some users mention occasional technical glitches and a need for more advanced features. |
Read All User Reviews | Read All User Reviews | Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
Pricing Options |
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Monthly Plans
Annual Plans
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Oracle Responsys Custom |
Karooya Others |
Free Free Growth $19.00 $23.00 per user / month Pro $149.00 $179.00 per user / month Enterprise $299.00 $359.00 per user / month |
Free Free Standard $16.00 $16.00 per month Pro $59.00 $59.00 per month |
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Screenshots | Not Available |
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Company Details | Located in: Redwood Shores, California | Located in: +1 620-708-4680 | Located in: San Mateo, CA | Located in: London, United Kingdom Founded in: 2014 |
Contact Details |
Not available https://www.oracle.com/cx/marketing/campaign-management/ |
Not available https://www.karooya.com/ |
+1 650 513 0514 https://www.freshworks.com/crm/marketing/ |
Not available https://www.omnisend.com/ |
Social Media Handles |
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