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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
Start Free Trial
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Description | Optimove is a tool that helps businesses scale their CRM Marketing and get repeat customers, leading to exponential growth. It provides businesses with Analytics by collecting, curating, engineering, and deriving insights from data, enabling them to understand customers and also understand what drives their behavior. Every Optimove user receives a customized predictive customer model, which reflects its distinct business DNA and unique customer data. It is a consolidated dataset that is continuously maintained as a 360 Degree Single customer view and consists of data from essential sources like first-party raw data, on-site user activity, third-party data, and campaign response history. The value-added in-built predictive micro-segmentation technology enables the delivery of customized messages, offers, and promotions to individual customers, fostering long-term loyalty and short-term engagement. At the core of Optimove is an advanced CDP which leads on-demand interactive analytics applications. These critical tools enable marketers to explore their personalized campaigns, degree of customer coverage, and customer segments. The tool also provides a customizable dashboard to monitor the KPIs that are important to any business. Read more | Ometria is a Customer Data Platform (CDP) that combines the data capabilities of a CDP with the cross-channel marketing orchestration capabilities of a CDP, allowing retail marketers to create relevant experiences across the customer journey. It combines data from several sources to create a single, comprehensive profile of each shopper. It features customer intelligence; you can create complex audience groups and use predictive customer data for cross-channel ads that are tailored. You can create, execute, and optimize the whole customer journey with cross-channel marketing, which includes email, mobile, on-site, social, direct mail, and more. Their retail Success ModelTM is a first-of-its-kind data science model for accelerating retail CRM growth. It uses four patented AI algorithms to analyze a retailer's CRM performance and create a custom marketing strategy to help them meet its revenue targets. All of your client data is properly organized and updated in real-time with Ometria. You have the ability to effortlessly use consumer data in campaigns without requiring technical knowledge. You may also track clients across any device they use to browse and purchase from your store. Read more |
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SW Score & Breakdown |
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Total Features |
6 Features
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8 Features
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Common Features for All |
360-degree Customer view
Audience Builder
Behavior Tracking
Data Cleansing
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Identity Graph
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360-degree Customer view
Audience Builder
Behavior Tracking
Data Cleansing
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Identity Graph
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Organization Types Supported |
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API Support |
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Review Summary |
Optimove garners positive feedback from users across multiple review platforms. Reviewers praise its robust segmentation and targeting capabilities, intuitive user interface, and comprehensive reporting features. The platform's ability to deliver personalized marketing campaigns and measure ROI is also highly appreciated. Some reviewers note that the learning curve can be steep for new users, but the customer support team is responsive and helpful. Overall, Optimove is lauded for its effectiveness in enhancing customer engagement and driving conversions. |
Not Available
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Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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Optimove Custom Plan Custom |
Ometria Custom |
View Detailed Pricing
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View Detailed Pricing
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Screenshots |
+ 7 More
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Not Available |
Videos |
+ 2 More
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Company Details | Located in: New York, New York Founded in: 2009 | Located in: London, England |
Contact Details |
1-888-235-5604 https://www.optimove.com/ |
Not available https://ometria.com/ |
Social Media Handles |
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