Ometria vs Lexer Comparison

83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Ometria

Customer Data Platform (CDP)

4.9

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77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Lexer

Customer Data Platform (CDP)

4.8 36 user ratings

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Overview

Description

Ometria is a Customer Data Platform (CDP) that combines the data capabilities of a CDP with the cross-channel marketing orchestration capabilities of a CDP, allowing retail marketers to create relevant experiences across the customer journey. It combines data from several sources to create a single, comprehensive profile of each shopper. It features customer intelligence; you can create complex audience groups and use predictive customer data for cross-channel ads that are tailored. You can create, execute, and optimize the whole customer journey with cross-channel marketing, which includes email, mobile, on-site, social, direct mail, and more. Their retail Success ModelTM is a first-of-its-kind data science model for accelerating retail CRM growth. It uses four patented AI algorithms to analyze a retailer's CRM performance and create a custom marketing strategy to help them meet its revenue targets. All of your client data is properly organized and updated in real-time with Ometria. You have the ability to effortlessly use consumer data in campaigns without requiring technical knowledge. You may also track clients across any device they use to browse and purchase from your store. Read more

Lexer’s Customer Data Platform helps retailers genuinely understand their customers and engage them with the experiences they deserve. Lexer helps marketers know their customers, inspiring and enabling them to create the experiences that grow sales. Read more

Pricing Options

Free Trial Not Available
Ometria Offers Custom plan.

Free Trial Not Available
Lexer Offers Custom plan.

SW Score & Breakdown

83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

85%
Reviews

76%
Momentum

60%
Popularity

77%

77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

80%
Reviews

60%
Momentum

62%
Popularity

77%

Features

Total Features	8 Features	6 Features
Common Features for All	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Identity Graph Create a correlation between individuals with identical match groups. + 5 More - Show Less	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Identity Graph Create a correlation between individuals with identical match groups. + 3 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Online	Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.9/5	4.8/5 36 user ratings
Ratings Distribution	Excellent 95% Very Good 0% Average 5% Poor 0% Terrible 0%	Excellent 83.3% Very Good 16.7% Average 0% Poor 0% Terrible 0%
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Pricing

Pricing Options	Free Trial Not Available Ometria Offers Custom plan.	Free Trial Not Available Lexer Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Ometria Custom	Lexer Custom
	View Detailed Pricing	View Detailed Pricing

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