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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Description | mParticle provides data aggregation and management solutions using secure APIs and SDKs connected to a company's systems. The solution enables companies to use the data in various applications such as marketing, analytics, and data warehousing. Additional services include measuring video and audio usage, managing customer profiles to understand critical milestones during a customer’s journey, and data filtration services. Users can influence the flow of data through a client’s output so that the data is leveraged. mParticle helps to create workspaces that act as data containers. Their specialization lies in four data domains: Data Connections, Data Quality, Data Governance, and Data-Driven Personalization. mParticle assists users in managing data quality, enforcing governance, and improving customer service interactions. The simplification and security of customer data infrastructure allow users to spend less time maintaining marketing tools and more time building critical elements. Users seeking to improve conversion rates, retention, and time-to-monetization can do so with the help of high-quality customer data that is readily available. Read more | Ometria is a Customer Data Platform (CDP) that combines the data capabilities of a CDP with the cross-channel marketing orchestration capabilities of a CDP, allowing retail marketers to create relevant experiences across the customer journey. It combines data from several sources to create a single, comprehensive profile of each shopper. It features customer intelligence; you can create complex audience groups and use predictive customer data for cross-channel ads that are tailored. You can create, execute, and optimize the whole customer journey with cross-channel marketing, which includes email, mobile, on-site, social, direct mail, and more. Their retail Success ModelTM is a first-of-its-kind data science model for accelerating retail CRM growth. It uses four patented AI algorithms to analyze a retailer's CRM performance and create a custom marketing strategy to help them meet its revenue targets. All of your client data is properly organized and updated in real-time with Ometria. You have the ability to effortlessly use consumer data in campaigns without requiring technical knowledge. You may also track clients across any device they use to browse and purchase from your store. Read more |
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SW Score & Breakdown |
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Total Features |
10 Features
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8 Features
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Common Features for All |
360-degree Customer view
Audience Builder
Behavior Tracking
Data Cleansing
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Identity Graph
Multi-step Marketing
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360-degree Customer view
Audience Builder
Behavior Tracking
Data Cleansing
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Identity Graph
Multi-step Marketing
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API Support |
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Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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mParticle Custom |
Ometria Custom |
View Detailed Pricing
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View Detailed Pricing
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Videos |
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Company Details | Located in: New York, New York Founded in: 2012 | Located in: London, England |
Contact Details |
Not available https://www.mparticle.com/ |
Not available https://ometria.com/ |
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