Hightouch Audiences |
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Tealium AudienceStream CDP comes with patented visitor stitching technology that constructs highly accurate, comprehensive, and actionable customer profiles. Use the data within these profiles to define high or low-value customers, key engagement insights, or milestones that can then be used to create audiences. Tealium AudienceStream CDP integrates with your email, marketing automation, online advertising, social, and customer relationship management (CRM) platforms, enabling real-time action within the marketing technologies you already use. Read more | mParticle provides data aggregation and management solutions using secure APIs and SDKs connected to a company's systems. The solution enables companies to use the data in various applications such as marketing, analytics, and data warehousing. Additional services include measuring video and audio usage, managing customer profiles to understand critical milestones during a customer’s journey, and data filtration services. Users can influence the flow of data through a client’s output so that the data is leveraged. mParticle helps to create workspaces that act as data containers. Their specialization lies in four data domains: Data Connections, Data Quality, Data Governance, and Data-Driven Personalization. mParticle assists users in managing data quality, enforcing governance, and improving customer service interactions. The simplification and security of customer data infrastructure allow users to spend less time maintaining marketing tools and more time building critical elements. Users seeking to improve conversion rates, retention, and time-to-monetization can do so with the help of high-quality customer data that is readily available. Read more |
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| SW Score & Breakdown |
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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| Total Features |
7 Features
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10 Features
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| Common Features for All |
Audience Builder
Behavior Tracking
Data Cleansing
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Identity Graph
Multi-step Marketing
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Audience Builder
Behavior Tracking
Data Cleansing
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Identity Graph
Multi-step Marketing
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| Review Summary |
Users applaud Tealium AudienceStream for its robust data integration and manipulation capabilities, finding it particularly valuable for centralizing and unifying customer data from disparate sources. They appreciate the flexibility and customization options it offers, allowing them to tailor the platform to their specific needs. However, some users have noted that the initial setup can be complex and time-consuming, and that the interface can be overwhelming for those new to the platform. Additionally, a few users have expressed concerns about the cost, suggesting that it may be prohibitive for smaller businesses. |
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| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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Tealium AudienceStream CDP Custom |
mParticle Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Screenshots |
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| Videos |
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+ 2 More
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| Company Details | Located in: San Diego, California | Located in: New York, New York Founded in: 2012 |
| Contact Details |
+1 (858) 779-1344 https://tealium.com/products/audiencestream/ |
Not available https://www.mparticle.com/ |
| Social Media Handles |
Not available |
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