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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Overview

Description Metricool is a tool used to measure your content on social media accounts and online ad campaigns. All the statistics for your website, blogs, and ad campaigns are gathered in one place and your performance can be compared and easily analyzed against those of your competitors to provide insights on how to improve digital strategy. You can arrange, organize, and optimize your content strategy based on levels of audience response. Metricool features an automated report system that provides a professional-looking report for you, your team, or your clients. You have absolute influence over what can be included or can not be included in the reports. Metricool gives you an idea of how well your audience interacts with your website or blog in real-time, for example, you can measure the popularity or impact of your Twitter hashtags for campaigns among your audience. Metricool is optimized for great performance among multiple device platforms and is a useful tool for marketing agencies and community managers. Read more Later is a marketing platform for Instagram that enables users to plan and schedule their posts. It also offers analytics to let users draw insights from their data and act accordingly. Users can even bulk schedule their Instagram posts, create weekly time slots and schedule their posts using initiative drag and drop functionality with the calendar. An Instagram feed can be previewed before actually posting to see how exactly it will look post uploads and make changes accordingly. There are certain calendar views accessible as well, such as 'monthly' and 'weekly'. Users can even maintain an organized media library and keep all their photos, videos, and user-generated content at a central location, accessible on any device by the user's team. It is possible to add labels to media which can be searched for and filtered. They can also import their media via Dropbox and Google drive and make use of extensive analytics for insights. Read more
Pricing Options
  • Free Trial Not Available
  • Starts at $12.0. Offers Free-forever and Custom plan.
  • Free Trial Available
  • Starts at $15.0.
SW Score & Breakdown

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    92%
  • Momentum
    68%
  • Popularity
    94%
SaaSworthy Awards # 8 Most Searched # 3 Most Worthy # 2 Highly Rated

Technical Details

Organization Types Supported
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
Modes of Support
  • Business Hours
  • Online
  • Business Hours
  • Online
API Support
  • Available
  • Available

Reviews & Ratings

User Rating
4.3/5 15 user ratings
4.2/5 688 user ratings
Ratings Distribution
  • Excellent

    51.3%
  • Very Good

    38.5%
  • Average

    2.6%
  • Poor

    0%
  • Terrible

    7.7%
  • Excellent

    60.8%
  • Very Good

    20.5%
  • Average

    6.5%
  • Poor

    3%
  • Terrible

    9.2%
Review Summary
Not Available

Later is generally praised for its user-friendly interface, comprehensive features, and strong customer support. Many users highlight its intuitive design, ease of scheduling and planning posts, and the ability to manage multiple social media accounts from one platform. Additionally, Later's visual content creation tools, analytics and reporting capabilities, and the ability to collaborate with team members are often mentioned as key strengths. While some users have reported occasional bugs or glitches, the overall sentiment towards Later is positive, with many users expressing satisfaction with the platform's functionality and the value it provides.

Pros & Cons
Not Available
  • User-friendly interface and comprehensive features.
  • Intuitive design and ease of scheduling and planning posts.
  • Ability to manage multiple social media accounts from one platform.
  • Occasional bugs or glitches reported.
  Read All User Reviews Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options
  • Free Trial Not Available
  • Starts at $12.0. Offers Free-forever and Custom plan.
  • Free Trial Available
  • Starts at $15.0.
Pricing Plans
Monthly Plans Annual Plans

Free Free

Pro 5 $12.00 $18.00 per month

Pro 10 $19.00 $29.00 per month

Team 15 $35.00 $49.00 per month

Team 25 $55.00 $79.00 per month

Enterprise $119.00 $159.00 per month

Custom Custom

Starter $15.00 $18.00 per month

Growth $33.33 $40.00 per month

Advanced $66.67 $80.00 per month

Scale 15 $200.00 $200.00 per month

Scale 30 $400.00 $400.00 per month

 
View Detailed Pricing
View Detailed Pricing

Alternatives

 

Screenshots & Videos

Screenshots Social Media Insights
+ 2 More
Media Items
Videos Video Thumbnail
+ 2 More
Video Thumbnail
+ 2 More

Vendor information

Company Details Located in: Madrid, Spain Founded in: 2015 Located in: Vancouver, Canada Founded in: 2014
Contact Details

Not available

https://metricool.com/

Not available

https://later.com/

Social Media Handles

FAQs

What are the key differences between Metricool and Later?

Metricool is a social media analytics tool that helps you measure and analyze your social media performance, while Later is a social media management tool that helps you plan and schedule your social media posts.

What are the alternative products to Metricool?

The top alternatives to Metricool are SocialPilot, Sprout Social, TrueSocialMetrics, SocialGest, and AgoraPulse.

What are the alternative products to Later?

The top alternatives to Later are SocialMgr, Social Insight, SocialGest, CloudSocial, and Postcron.

Which product is better for managing multiple social media accounts?

Both Metricool and Later offer features for managing multiple social media accounts, but Later has a more comprehensive set of features specifically designed for this purpose.

Which product offers more advanced analytics features?

Metricool offers more advanced analytics features than Later, including the ability to track your competitors' performance and measure your social media ROI.

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