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Updated on: December 9, 2019

Metricool vs Later

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Overview

Summary

Metricool is a tool used to measure your content on social media accounts and online ad campaigns. All the statistics for your website, blogs and ad campaigns are gathered in one place and your performance can be compared and easily analyzed against those of your competitors to provide insights on how to improve digital strategy. You can arrange, organize and optimize your content strategy based on levels of audience response. Metricool features an automated report system that provides a professional looking report for you, your team or your clients. You have absolute influence over what can be included or can not be included in the reports. Metricool gives you an idea of how well your audience interacts with your website or blog in real-time, for example, you can measure the popularity or impact of your Twitter hashtags for campaigns among your audience. Metricool is optimized for great performance among multiple device platforms and is a useful tool for marketing agencies and community managers. ..read more

Later is a marketing platform for Instagram that enables users to plan and schedule their posts. It also offers analytics to let users draw insights from their data and act accordingly. Users can even bulk schedule their Instagram posts, create weekly time slots and schedule their posts using initiative drag and drop functionality with the calendar. An Instagram feed can be previewed before actually posting to see how exactly it will look post uploads and make changes accordingly. There are certain calendar views accessible as well, such as 'monthly' and 'weekly'. Users can even maintain an organized media library and keep all their photos, videos, and user-generated content at a central location, accessible on any device by the user's team. It is possible to add labels to media which can be searched for and filtered. They can also import their media via Dropbox and Google drive and make use of extensive analytics for insights. ..read more

Features

Analytics (Social Media)

Auto Publishing

Brand Tracking

Content Management

Customer Engagement

Multi-Account Management

Multi-User Collaboration

Posts Scheduling

Social Media Monitoring

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Madrid, Spain

Vancouver, Canada

API

N/A

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Free
Free

Features

  • Profiles : 1
  • Instagram : 1 account
  • Facebook : 1 page or group
  • Twitter : 1 account
  • Web/Blog : 1 web
  • Facebook Ads : 1 account
  • Google Adwords : 1 account
  • Hashtag Tracker : $9.99
  • Stored Metrics: 3 Months
  • Planner
  • Posts limit : 50 posts
  • Publication history
  • Best hours
  • Autolists
  • RSS Feeds : Unlimited
  • Comparison of competitors : 5
  • Twitter Benchmark
  • Messages management
  • Facebook posts promotion
  • Real Time Web/Blog
  • Real Time Twitter
  • Instagram Stories
  • Your Instagram Hashtags
Individual
$11.99 /Month

$11.99 per Month billed Annually

$17.99 per Month billed Monthly

Features

  • Profiles : 10
  • Instagram : 10
  • Facebook : 10 pages or groups
  • Twitter : 10 accounts
  • LinkedIn : 10 pages
  • Web/Blog : 10 webs
  • Facebook Ads : 10 accounts
  • Google Adwords : 10 accounts
  • Reports
  • Instagram Link
  • Stored Metrics : Unlimited
  • Includes features of Free plan, plus
  • Posts limit : 2000 posts
  • Comparison of competitors : 100
Brand
$20.99 /Month

$20.99 per Month billed Annually

$29 per Month billed Monthly

Features

  • Profiles : 3
  • Instagram : 3 accounts
  • Facebook : 3 pages or groups
  • Twitter : 3 accounts
  • LinkedIn : 3 pages
  • Web/Blog : 3 webs
  • Facebook Ads : 3 accounts
  • Google Ads : 3 accounts
  • Includes features of Individual plan, plus
  • Team Members
Team 25
$49 /Month

$49 per Month billed Annually

$79 per Month billed Monthly

Features

  • Profiles : 25
  • Instagram : 25
  • Facebook : 25 pages or groups
  • Twitter : 25 accounts
  • LinkedIn : 25 pages
  • Web/Blog : 25 webs
  • Facebook Ads : 25 accounts
  • Google Ads : 25 accounts
  • Includes features of Brand plan, plus
  • Posts limit : 5000 posts
Team 50
$99 /Month

$99 per Month billed Annually

$139 per Month billed Monthly

Features

  • Profiles : 50
  • Instagram : 50 accounts
  • Facebook : 50 pages or groups
  • Twitter : 50 accounts
  • LinkedIn : 50 pages
  • Web/Blog : 50 webs
  • Facebook Ads : 50 accounts
  • Google Ads : 50 accounts
  • Includes features of Team 25 plan, plus
  • Clients reading access : Consult
Team 250
$279 /Month

$279 per Month billed Annually

$349 per Month billed Monthly

Features

  • Profiles : 250
  • Instagram : 250 accounts
  • Facebook : 250 pages or groups
  • Twitter : 250 accounts
  • LinkedIn : 250 pages
  • Web/Blog : 250 webs
  • Facebook Ads : 250 accounts
  • Google Ads : 250 accounts
  • Includes features of Team 50 plan, plus
  • Posts limit : 10000 posts
View Price Page
Free (For Individuals)
Free

Free Forever

Features

  • Social Profiles : 1 per platform
  • Number of Users : 1
  • Social Platforms : Instagram, Twitter, Facebook, Pinterest
  • Instagram : 1 profile, 30 posts
  • Twitter : 1 profile, 50 posts
  • Facebook : 1 profile, 30 posts
  • Pinterest : 1 profile, 30 posts
  • Schedule Photos
  • Unlimited Media
  • Search by Hashtag
  • Instagram Analytics : Basic
  • Groups : 1
  • Support : Email only
Plus (For Individuals)
$9 /Month

For Power Users and Solopreneurs

Features

  • Includes features of Free plan, plus
  • Instagram, Facebook and Pinterest : 1 profile, 100 posts
  • Twitter : 1 profile, Unlimited posts
  • Facebook : 1 profile, 100 posts
  • Pinterest : 1 profile, 100 posts
  • Schedule Videos
  • Instagram Stories
  • Multi-Photo Posts
  • Tag Locations and Users
  • Add from URL
  • Instagram Analytics : Basic and Pro
  • Pinterest Analytics
  • Twitter Analytics
  • Support : Chat and Email
Premium (For Businesses)
$19 /Month

For Small and Awesome Businesses

Features

  • Social Profiles : 2 per platform
  • Number of Users : 2
  • Includes features of Plus plan, plus
  • Instagram, Facebook, Pinterest : 2 profiles, 250 posts
  • Twitter : 2 profiles, Unlimited posts
  • Hashtag Suggestions
  • Tags
  • Mentions
  • Contributors
  • Instagram Hashtag Analytics
  • Analytics Export
  • Click Tracking
  • Conversations
  • Best Time To Post
  • Share Calendar
  • Linkin.bio
  • Groups : Unlimited
Starter (For Businesses)
$29 /Month

For Growing Companies

Features

  • Social Profiles : 3 per platform
  • Number of Users : 3
  • Includes features of Premium plan, plus
  • Instagram, Twitter, Facebook, Pinterest : 3 profiles, Unlimited
Brand (For Businesses)
$49 /Month

For Agencies and Large Marketing Teams

Features

  • Social Profiles : 5 per platform
  • Number of Users : 5
  • Includes features of Starter plan, plus
  • Instagram, Twitter, Facebook, Pinterest : 5 profiles, Unlimited
  • Support : Priority Support

Add-on : $5 per Additional Profile Per Month. For More Social Profiles, Contact the vendor to get the latest pricing detail.

View Price Page

SCREENSHOTS

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