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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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72% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | The Google Tag Manager is among the most widely used Tag Management Software since it can be integrated very easily and can be set up in a few minutes. It supports ‘Firebase’, which allows mobile app support with partners such as Tune, Kochava, AppsFlyer, etc. The software API can provide access to the Tag Manager configuration for authorised users. It can be used to collaborate with the entire organisation and workspaces. Google Tag Manager allows the publishing of different environments so as to ensure smooth working. The Tag Manager 360 allows more tagging access, though the access levels to certain pages are defined. Besides these, it comes with the feature to create and update tags for the site analytics, conversation tracking and remarketing. Another noteworthy feature is Tag Pausing, which is temporary disabling of the tag. Also, it allows the users to maintain the security of the site by enabling Tag Blacklisting, which is among the primary features to look for while choosing a Tag Management software. Read more | UTM Manager software is a platform used to create links with UTM tags. The software offers smart auto-completion and tag Tips for your links. Manage projects with access control and correct links. Import and Export links in CSV file formats in minutes. Small, Medium and Large companies make use of the software. Read more |
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| SW Score & Breakdown |
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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72% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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| User Sentiments |
Easy Tag Implementation, Centralized Tag Management, Improved Website Speed, Extensive Integrations Steep Learning Curve, Limited Support, Complex Tag Setup for Advanced Use Cases, Occasional UI/UX Issues |
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| Review Summary |
Both TrustRadius and G2 reviewers praise Google Tag Manager for its user-friendly interface, ease of implementation, and comprehensive features. Reviewers also highlight the helpfulness of Google's customer support and the extensive documentation available. However, some reviewers mention the complexity of the tool and the need for technical expertise to fully utilize its capabilities. Additionally, there have been occasional concerns about the reliability of the tool and minor bugs that can sometimes arise. |
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| Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
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Tag Manager Free Tag Manager 360 Custom |
Personal Free Pro $5.99 $5.99 Enterprise $99.99 $99.99 |
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| Company Details | Located in: Mountain View, California | Located in: San Francisco, CA |
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