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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Zoho Marketing Automation logo
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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Freshmarketer logo
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Sponsored

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

monday.com logo

monday.com

Project Management Software

4.5 6,789 user ratings

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Sponsored

93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Omnisend logo

Omnisend

Marketing Automation Software

4.6 1,029 user ratings

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Overview

Description Zoho Marketing Automation is a powerful platform that takes the marketing efforts to the next level. With simple drag-and-drop tools, can create customized landing pages and forms to capture leads from websites, social media pages or email campaigns. Its integration with popular CRMs also allows for seamless lead management and data syncing, saving time and effort while increasing productivity. Zoho Marketing Automation makes it easy to create, manage and track campaigns across multiple channels such as email, social media, SMS and more. With its lead scoring and nurturing capabilities, users can segment leads based on their behavior and interests, send targeted messages and content to move them down the sales funnel, and ultimately convert them into customers. The software provides comprehensive analytics to track website visitors, page views, bounce rates to analyze performance. Experiment different campaign elements with A/B testing tool and take the marketing game to the next level with Zoho Marketing Automation. Read more Freshmarketer is a compact marketing software for businesses and their ever-changing needs. Brands can depend on Freshmarketer to deliver the right message at the right time, resulting in enhanced lead conversion and greater ROI. With Freshmarketer, businesses can run a variety of experiments on their site, optimise their websites and improve visitors experiences. They can also set up chatbots to communicate with individual visitors and convert them into leads on the go. Moreover, building comprehensive marketing campaigns gets a lot easier with the platform, enabling companies to identify hot leads and get a full-fledged view of their engagement levels. Marketers can also generate customer wise segments and forward personalised emails to drive in more sales. Customer-specific campaign generation, transactional email forwarding, custom domains, drag and drop journey builders, dedicated accounts manager and inbuilt website tracking and chat facilities are of great use. Ultimately, the AI-based predictive contact scoring feature available within the software, helps businesses monitor contact behaviour and demographic information in real-time. Read more With monday.com, managers can better keep their team aligned from one collaborative workspace. This flexible platform allows you to truly centralize your data, leveraging native integrations, third-party apps, and helpful widgets. With an overview of all ongoing processes, you can quickly gauge the status of essential tasks and follow up with the relevant team member efficiently. Essentially, on monday.com, executives have the flexibility to build the perfect tools for their team using intuitive drag-and-drop technology. Simply select one of over 200 templates, and customize it using the 20 editable columns to support any of your workflows. Then if your team grows, your workflows can easily scale with you, empowering your team to new heights with complete visibility. Read more Omnisend is an eCommerce marketing automation tool that helps users to improve sales by combining several channels into the marketing strategy. It allows the user to integrate various channels within the same automation workflow. Boost email marketing campaigns with the help of email blasts, newsletters, and easy drag-and-drop builders. Omnisend helps to build an advanced automation workflow that assists users in meeting their individual needs based on visitor activities. It enables users to build smart segmentation from different lists that allow the user to send accurate messages to the right person only. With Omnisend, they can add any data which is more relevant to your customer’s profile and reach your target audiences through loyalty program status or anything else that is tailored for the customers. Segmentation can lead to much better sales. It provides powerful forms to capture each and every visitor and make sure they won’t leave without taking action. It presents them with a forever-visible widget at the bottom of the screen that gives an option to the customers to click on the link while browsing. Read more
Pricing Options
  • Free Trial Available
  • Starts at $14.00.
  • Free Trial Available
  • Starts at $19.00. Offers Free-forever plan.
  • Free Trial Available
  • Starts at $9.00. Offers Free-forever and Custom plan.
  • Free Trial Not Available
  • Starts at $16.00. Offers Free-forever plan.
SW Score & Breakdown

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    72%
  • Momentum
    67%
  • Popularity
    76%

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    77%
  • Momentum
    63%
  • Popularity
    81%

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    96%
  • Momentum
    73%
  • Popularity
    97%

93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%
  • Reviews
    86%
  • Momentum
    66%
  • Popularity
    86%
SaaSworthy Awards
Not Available
Not Available
# 2 Most Worthy # 1 Highly Rated # 3 Fastest Growing # 5 Most Popular

Technical Details

Organization Types Supported
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • Installed - Windows
  • Installed - Mac
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • Installed - Windows
  • Installed - Mac
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • Installed - Windows
  • Installed - Mac
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • Installed - Windows
  • Installed - Mac
Modes of Support
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
API Support
  • Available
  • Available
  • Available
  • Available

Reviews & Ratings

User Rating
4.4/5 86 user ratings
4.5/5 20 user ratings
4.5/5 6,789 user ratings
4.6/5 1,029 user ratings
Rating Distribution
  • Excellent

    57%
  • Very Good

    33.7%
  • Average

    5.8%
  • Poor

    1.2%
  • Terrible

    2.3%
  • Excellent

    50%
  • Very Good

    50%
  • Average

    0%
  • Poor

    0%
  • Terrible

    0%
  • Excellent

    66.6%
  • Very Good

    25.5%
  • Average

    4.2%
  • Poor

    1.5%
  • Terrible

    2.3%
  • Excellent

    71.6%
  • Very Good

    24.1%
  • Average

    1.5%
  • Poor

    1.3%
  • Terrible

    1.6%
User Sentiments

    Marketing Automation Capabilities, Email Marketing Features, Ease of Use, Extensive Integrations

    Occasional Software Glitches, Steep Learning Curve, Limited Customization Options, Customer Support Issues

    Not Available

    User-friendly Interface, Extensive Customization, Effective Team Collaboration, Robust Automations

    Mobile App Functionality, Limited Sub-Item Functionality, Inconsistent Notifications, Slow Loading Times

    Ease of Use, Excellent Customer Support, Effective Email Automations, Seamless Shopify Integration

    Limited Design Customization, Confusing Segmentation Features, Limited Third-Party Integrations, Inaccurate Sales Reporting

Review Summary

User reviews highlight Zoho Marketing Automation as a powerful tool for automating marketing campaigns and improving customer engagement. Users praise its intuitive interface, seamless integration with other Zoho apps, and ability to create personalized campaigns. However, some users find the learning curve steep and the customization options overwhelming. Additionally, concerns about technical complexity, limited features, and occasional bugs and errors are voiced. While Zoho's customer support is generally considered good, some users report slow response times or difficulty finding solutions. Overall, Zoho Marketing Automation offers a comprehensive suite of tools for automating marketing processes, but users should be aware of potential challenges regarding technical complexity, customization, and support.

Not Available

Overall, users praise the user-friendly interface, customization options, and ability to manage projects and tasks efficiently. They also appreciate the integrations with other tools and the mobile app. However, some users mention occasional glitches and a learning curve for new users. While customer support is generally well-received, some users report slow response times. Nevertheless, the majority of users find the platform valuable for project management and collaboration, highlighting its flexibility, ease of use, and positive impact on their productivity.

Overall, users praise Omnisend's user-friendly interface, effective email marketing automation, and comprehensive reporting capabilities. They appreciate its drag-and-drop email editor, customizable templates, and segmentation options. The platform's ability to integrate with various e-commerce platforms and its strong customer support are also highlighted as strengths. However, some users mention occasional technical glitches and a need for more advanced features.

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AI-Generated from the text of User Reviews

Pricing

Pricing Options
  • Free Trial Available
  • Starts at $14.00.
  • Free Trial Available
  • Starts at $19.00. Offers Free-forever plan.
  • Free Trial Available
  • Starts at $9.00. Offers Free-forever and Custom plan.
  • Free Trial Not Available
  • Starts at $16.00. Offers Free-forever plan.
Pricing Plans
Monthly Plans Annual Plans

Standard $14.00 $19.00 per month

Professional $22.00 $29.00 per month

Enterprise $44.00 $59.00 per month

Free Free

Growth $19.00 $23.00 per user / month

Pro $149.00 $179.00 per user / month

Enterprise $299.00 $359.00 per user / month

Free Free

Basic $9.00 $12.00 per user / month

Standard $12.00 $14.00 per user / month

Pro $19.00 $24.00 per user / month

Enterprise Custom

Free Free

Standard $16.00 $16.00 per month

Pro $59.00 $59.00 per month

 
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Screenshots & Videos

Screenshots Dashboard
+ 21 More
AB Testing screenshot
+ 24 More
Columns
+ 20 More
Not Available
Videos Video Thumbnail
+ 1 More
Video Thumbnail
+ 1 More
Video Thumbnail
+ 4 More
Video Thumbnail
+ 1 More

Vendor information

Company Details Located in: Pleasanton, CA Located in: San Mateo, CA Located in: New York, NY 10003 Founded in: 2012 Located in: London, United Kingdom Founded in: 2014
Contact Details

+1 (888) 900-9646

https://www.zoho.com/marketingautomation/

+1 650 513 0514

https://www.freshworks.com/crm/marketing/

Not available

https://monday.com

Not available

https://www.omnisend.com/

Social Media Handles

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