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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Blueshift logo
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80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Start Free Trial

Overview

Description Blueshift is a smart customer data platform, developed to help you transform your marketing by giving your marketing team the tools they need to offer smart, tailored content at a large scale. It enables you to create the seamless multichannel experiences your consumers demand in one single place. With Blueshift, you can engage customers throughout their entire customer lifetime with relevant, timely, and completely tailored interactive, automated email advertising and campaign management. With their engaging template collection, drag-and-drop email editor, or HTML with the Liquid template language, you can quickly generate attractive and on-brand emails. You can also automate engagement for every stage of the life cycle, from activation through retention, to streamline operations. Users can create and distribute relevant Push Notifications, In-App, and SMS messages that keep consumers engaged. With Blueshift’s easy-to-use template builder for iOS and Android, you can create sophisticated push notification templates and automate triggered and batch push notifications that are tailored to each user's stage in the customer journey. The platform provides two-factor authentication, single-sign-on with strong password requirements, audit logs, and bespoke user roles and permissions. Read more Buxton is a customer behaviour intelligence platform that provides companies with the right data sets that can be used to improve their performance manyfold. The platform comes loaded with an intuitive set of tools and market datasets, facilitating seamless discovery, visualisation and insight sharing. The data collected, related to visitors’ behaviour can be used to target audiences and generate more sales. The platform also helps companies with mobilytics, match, prediction and explore optionalities. Businesses can depend on the mobilytics part offered by this particular platform to gain detailed insights about relevant metrics and make decisions accordingly. They can also start exploring key performance enhancers related to a particular market area. Buxton with its predictability feature, helps companies get a comprehensive understanding of a particular location and related opportunities. At last, the solution can also be used to study other relevant metrics that impact a particular business, such as Psychographics, Demographics, Workforce, Vehicles, Expenditure and Housing. Read more
Pricing Options
  • Free Trial Not Available
  • Blueshift Offers Custom plan.
  • Free Trial Not Available
  • Buxton Offers Custom plan.
SW Score & Breakdown

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    87%
  • Reviews
    87%
  • Momentum
    64%
  • Popularity
    84%

80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    76%
  • Reviews
    70%
  • Momentum
    60%
  • Popularity
    83%

Features

Total Features
8 Features
5 Features
Common Features for All
    360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard.
    Audience Builder Allows to segment the customers/subscribers using attributes and personas.
    Behavior Tracking A tracking tool that facilitates fostering positive customer reaction
    Data Enrichment A value-addition process of improving lead quality with new attributes.
    Data Source Import customer data from several sales and marketing channels
    Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences
    Identity Graph Create a correlation between individuals with identical match groups.
    Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
    Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.
  • + 5 More - Show Less
    • 360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard.
      Audience Builder Allows to segment the customers/subscribers using attributes and personas.
      Behavior Tracking A tracking tool that facilitates fostering positive customer reaction
      Data Enrichment A value-addition process of improving lead quality with new attributes.
      Data Source Import customer data from several sales and marketing channels
      Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences
      Identity Graph Create a correlation between individuals with identical match groups.
      Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
      Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.
  • + 2 More - Show Less
  • Technical Details

    Organization Types Supported
    • Large Enterprises
    • Medium Business
    • Small Business
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • SaaS/Web/Cloud
    Modes of Support
    • 24/7 (Live rep)
    • Business Hours
    • Online
    • 24/7 (Live rep)
    • Business Hours
    • Online
    API Support
    • Available
    • NA

    Reviews & Ratings

    User Rating
    4.5/5 355 user ratings
    4.3/5 4 user ratings
    Ratings Distribution
    • Excellent

      52.1%
    • Very Good

      42.5%
    • Average

      3.9%
    • Poor

      1.1%
    • Terrible

      0.3%
    • Excellent

      25%
    • Very Good

      75%
    • Average

      0%
    • Poor

      0%
    • Terrible

      0%
    Review Summary

    Reviewers widely commend Blueshift's robust segmentation capabilities, user-friendliness, and its ability to deliver personalized marketing campaigns at scale. It is also praised for its robust reporting and analytics features, which provide valuable insights into customer behavior. However, some users mention occasional technical glitches and a steep learning curve. Additionally, the cost may be prohibitive for smaller businesses or those with limited budgets. Overall, Blueshift is a powerful marketing automation platform that can be a valuable asset for businesses looking to personalize customer experiences and drive revenue growth.

    Not Available
      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Not Available
    • Blueshift Offers Custom plan.
    • Free Trial Not Available
    • Buxton Offers Custom plan.
    Pricing Plans
    Monthly Plans Annual Plans

    Custom Custom

    Buxton Custom

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Videos Video Thumbnail
    + 1 More
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    Vendor information

    Company Details Located in: San Francisco, California Founded in: 2014 Located in: Fort Worth, Texas Founded in: 1994
    Contact Details

    Not available

    https://blueshift.com/

    Not available

    https://www.buxtonco.com/

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