BenchmarkONE vs Lasso CRM in July 2026

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

BenchmarkONE

CRM Software

4.4 669 user ratings

View Details

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

BenchmarkONE is a sales and marketing automation platform, developed to assist small businesses and marketing firms turn connections into sales. It offers you a simple-to-use CRM, so that you can keep track of every interaction that takes place in your business work cycle. With Benchmark One’s simple, you can cut through the clutter and complexity of cumbersome tools. It identifies your hot prospects so you may concentrate on selling. You can send messages that stand out using a basic email marketing tool and capture leads with eye-catching landing pages and popups. Now in beta, you can use dedicated landing pages for each campaign to bring all of your marketing efforts together. BenchmarkONE's CRM allows you to easily manage each new lead and track your results to grow your success. You can track all of your contacts, companies, deals, and campaigns to produce better business strategies. It offers new visions into your marketing and sales data, making it simple to predict where your next consumers will come from. Additionally, BenchmarkONE integrates easily with your existing tools to enhance cooperation. Read more

Lasso CRM is an intuitive customer relationship management software specially designed for different professionals such as Real Estate Dealers & Developers, Home Builders and New Home Agencies. Lead management feature within the software, helps users with lead capturing processes besides faster response rates. They also get to build deeper relationships with individual prospects and close in more sales. Moreover, an integrated e-marketing module, helps users generate and forward customer-specific emails featuring an improved opening rate. Lasso CRM, with its robust reporting module, enables business owners to get detailed insights into their overall performance, and take effective measures that will improve sales. Moreover, the customer relationship management solution with its powerful API offers seamless integration with external platforms, ERP and web forms, thus saving in a lot of time. Sales personals can leverage the software to build deeper relationships with clients, besides using client-specific rich profiles and notes history to generate more leads. Read more

Pricing Options

Free Trial Available
Starts at $49.00.

Free Trial Not Available
Offers Custom plan.

SW Score & Breakdown

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

96%
Reviews

60%
Momentum

61%
Popularity

63%

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

90%
Reviews

60%
Momentum

62%
Popularity

63%

Features

Total Features	22 Features	18 Features
Common Features for All	Call Logging Call Logging helps to register call details such as call duration, date and time of calls, notes, etc. Collaboration Tools Interactive tools meant to make the application highly collaborative and encourage teamwork Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Customer Segmentation Helps to segment contacts and customers into groups based on various criteria such as demographics, behavior, purchase history, hottest leads Customer Support Ensures after-sales interactions with your customers and solve queries related to your products and services Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. List Management Enables management of multiple lists and communications with them Marketing Automation Develop customer relationships, automate marketing programs and measure your marketing ROI Opportunity Management Opportunity or Pipeline Management allows tracking and managing sales opportunities, including stages of the deal, probability of closing, and associated activities throughout their lifecycle. Project Management Helps in managing the projects necessary for streamlining and enhancing the customer relationship management tasks. Quotes (Proposals) Create effective sales proposals by generating multiple quotes per opportunity Real-time Data Sync Allows to synchronize with other systems for up-to-date information across platforms Referral Tracking Track and manage your referred customers. Reporting (Analytics) Provides insightful reports and important business metrics to track and measure the outcomes and progress. Sales Force Automation Streamlined management of the sales cycle from lead to close Territory Management Helps to assign, manage sales territories and conveniently track their progress + 13 More - Show Less	Call Logging Call Logging helps to register call details such as call duration, date and time of calls, notes, etc. Collaboration Tools Interactive tools meant to make the application highly collaborative and encourage teamwork Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Customer Segmentation Helps to segment contacts and customers into groups based on various criteria such as demographics, behavior, purchase history, hottest leads Customer Support Ensures after-sales interactions with your customers and solve queries related to your products and services Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. List Management Enables management of multiple lists and communications with them Marketing Automation Develop customer relationships, automate marketing programs and measure your marketing ROI Opportunity Management Opportunity or Pipeline Management allows tracking and managing sales opportunities, including stages of the deal, probability of closing, and associated activities throughout their lifecycle. Project Management Helps in managing the projects necessary for streamlining and enhancing the customer relationship management tasks. Quotes (Proposals) Create effective sales proposals by generating multiple quotes per opportunity Real-time Data Sync Allows to synchronize with other systems for up-to-date information across platforms Referral Tracking Track and manage your referred customers. Reporting (Analytics) Provides insightful reports and important business metrics to track and measure the outcomes and progress. Sales Force Automation Streamlined management of the sales cycle from lead to close Territory Management Helps to assign, manage sales territories and conveniently track their progress + 11 More - Show Less
Unique Features	AI Assistant AI Assistant helps you provide information and perform specific tasks to significantly improve your success rate. It can perform one or many tasks like analyzing your deals, contacts, and emails, generating the perfect email, and more. Advanced Automation Allows for building smart automation for repetitive tasks, enhancing efficiency and consistency. Customization Helps to customize the system for use in industry-specific use cases IoT Integration Leveraging Internet of Things devices for enhanced data collection and analysis Omnichannel Customer Engagement Unified management of customer interactions across multiple channels, including web, mobile, and social media. Predictive Analytics Advanced analytics for predicting outcomes based on performance and historical data.	AI Assistant AI Assistant helps you provide information and perform specific tasks to significantly improve your success rate. It can perform one or many tasks like analyzing your deals, contacts, and emails, generating the perfect email, and more. Advanced Automation Allows for building smart automation for repetitive tasks, enhancing efficiency and consistency. Customization Helps to customize the system for use in industry-specific use cases IoT Integration Leveraging Internet of Things devices for enhanced data collection and analysis Omnichannel Customer Engagement Unified management of customer interactions across multiple channels, including web, mobile, and social media. Predictive Analytics Advanced analytics for predicting outcomes based on performance and historical data.

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.4/5 669 user ratings	Not Available
Rating Distribution	Excellent 46.5% Very Good 47.1% Average 5.8% Poor 0.1% Terrible 0.4%	Not Available
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Pricing

Pricing Options	Free Trial Available Starts at $49.00.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Lite $49.00 $49.00 per month Core $89.00 $89.00 per month Pro $149.00 $149.00 per month Enterprise $219.00 $219.00 per month	Lasso CRM Custom
	View Detailed Pricing	View Detailed Pricing

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