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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

ActiveCampaign logo
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SMS Marketing Software

4.4 94 user ratings

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Sponsored

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Omnisend

Marketing Automation Software

4.7 1,410 user ratings

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Sponsored

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Hubspot Marketing Hub logo

Hubspot Marketing Hub

Marketing Automation Software

4.7 3,360 user ratings

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Overview

Description ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It is suitable for any business size. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email campaigns to engage their audience, thereby converting more contacts into customers. It also lets you connect and collaborate with the users through their forums as well as other social media platforms. ActiveCampaign pricing plans are affordable and they also offer discounts to the non-profit organizations. Read more Sendlane is an email and SMS marketing software that lets you convert your online consumers into loyal, lifetime customers. It helps you save time and money by giving you the tools you need to collect leads, improve your marketing, and make data-driven choices. With Sendlane, you can get data-driven, behavior-based automation capabilities that have been proven to help you transform email marketing into your top growth engine. It gives you the information, support, and the resources you need to generate more money with email. With this platform’s drag-and-drop email builder, you can create aesthetically appealing, high-conversion emails and add customised SMS messaging to your funnels to start discussions and generate money. Sendlane makes it easy to automate, track, and segment your contacts so you can deliver personalised experiences that increase lifetime value through recurring purchases. You can trigger messages depending on real-time online activity, from sign-ups and transactions to cart abandonment and page visits. Additionally, users can track every purchase, click, dollar spent and visit across your funnel to uncover hidden income opportunities. Read more Omnisend is an eCommerce marketing automation tool that helps users to improve sales by combining several channels into the marketing strategy. It allows the user to integrate various channels within the same automation workflow. Boost email marketing campaigns with the help of email blasts, newsletters, and easy drag-and-drop builders. Omnisend helps to build an advanced automation workflow that assists users in meeting their individual needs based on visitor activities. It enables users to build smart segmentation from different lists that allow the user to send accurate messages to the right person only. With Omnisend, they can add any data which is more relevant to your customer’s profile and reach your target audiences through loyalty program status or anything else that is tailored for the customers. Segmentation can lead to much better sales. It provides powerful forms to capture each and every visitor and make sure they won’t leave without taking action. It presents them with a forever-visible widget at the bottom of the screen that gives an option to the customers to click on the link while browsing. Read more Hubspot Marketing Hub is a multi-functional marketing solution that provides a vast range of smart tools and features to its users to enhance their growth chart. It provides tools to publish blog posts, manage CRM or Salesforce, connect with the audience, create and organize teams, and enhance the visibility of your brand on the web for a better success rate. It is an all-in-one marketing software that assists you in establishing your brand as an authority by enabling you to publish blog posts easily and effectively. It aims at improving your brand visibility so that you can be found online easily and therefore, drive more traffic. You can automatically organize and record your customer interactions and connect with Salesforce or HubSpot CRM. Users can create teams of hierarchical orders in order to align the usage of HubSpot account with the team’s structure. It additionally enables lead scoring, ROI tracking, channel management, and campaign segmentation. Read more
Pricing Options
  • Free Trial Available
  • Starts at $29.0. Offers Custom plan.
  • Free Trial Available
  • Starts at $79.0.
  • Free Trial Not Available
  • Starts at $16.0. Offers Free-forever plan.
  • Free Trial Available
  • Starts at $18.0. Offers Free-forever plan.
SW Score & Breakdown

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    99%
  • Momentum
    72%
  • Popularity
    95%

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%
  • Reviews
    86%
  • Momentum
    63%
  • Popularity
    87%

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%
  • Reviews
    81%
  • Momentum
    67%
  • Popularity
    69%
SaaSworthy Awards # 1 Most Worthy # 1 Fastest Growing
Not Available
# 3 Fastest Growing # 5 Most Popular # 13 Most Popular # 18 Fastest Growing

Technical Details

Organization Types Supported
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
Modes of Support
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
API Support
  • Available
  • Available
  • Available
  • Available

Reviews & Ratings

User Rating
4.5/5 6,019 user ratings
4.4/5 94 user ratings
4.7/5 1,410 user ratings
4.7/5 3,360 user ratings
Rating Distribution
  • Excellent

    59%
  • Very Good

    34.6%
  • Average

    4.2%
  • Poor

    1%
  • Terrible

    1.2%
  • Excellent

    69.1%
  • Very Good

    19.1%
  • Average

    2.1%
  • Poor

    1.1%
  • Terrible

    8.5%
  • Excellent

    73.8%
  • Very Good

    22.8%
  • Average

    1.3%
  • Poor

    1%
  • Terrible

    1%
  • Excellent

    72.5%
  • Very Good

    24%
  • Average

    2.3%
  • Poor

    0.4%
  • Terrible

    0.8%
User Sentiments

    Robust Automation Features, Excellent Customer Support, Extensive Integrations, User-Friendly Interface

    Sluggish Website Performance, Email Deliverability Issues, Complicated CRM Functionality, Limited Email Template Customization

    Excellent Customer Support, High Email Deliverability, Easy to Use Interface, Powerful Automation Features

    Limited Third-Party Integrations, Confusing UI Elements, Inconsistent Contact Import Process, High Pricing

    Ease of Use, Excellent Customer Support, Effective Email Automations, Seamless Shopify Integration

    Limited Design Customization, Confusing Segmentation Features, Limited Third-Party Integrations, Inaccurate Sales Reporting

    Ease of Use, Workflow Automation, Extensive Integrations, Comprehensive Reporting

    High Pricing, Limited Social Media Functionality, Limited Landing Page Customization, Steep Learning Curve

Review Summary

Many users find ActiveCampaign easy to use and navigate, with a user-friendly interface and comprehensive features. Its automation capabilities, such as email marketing, landing page creation, and contact management, receive praise for streamlining workflows and improving efficiency. However, some reviewers express concerns about occasional technical glitches, limited customization options, and the need for comprehensive training to fully utilize the platform's potential.

Overall, users praise Sendlane's user-friendly interface, robust features, and excellent customer support. They appreciate its ease of use, drag-and-drop email builder, comprehensive automation capabilities, and detailed analytics. Sendlane is also lauded for its strong deliverability rates, ensuring emails reach intended recipients. However, some users have reported occasional glitches and limitations in certain features. Additionally, the pricing structure may not suit all businesses, particularly those with limited budgets.

Overall, users praise Omnisend's user-friendly interface, effective email marketing automation, and comprehensive reporting capabilities. They appreciate its drag-and-drop email editor, customizable templates, and segmentation options. The platform's ability to integrate with various e-commerce platforms and its strong customer support are also highlighted as strengths. However, some users mention occasional technical glitches and a need for more advanced features.

Users widely commend HubSpot Marketing for its user-friendly interface, comprehensive features, and effective lead generation capabilities. Many reviewers highlight the ease of use, even for those new to marketing automation. They also appreciate the wide range of features, including email marketing, social media management, and analytics, which allow them to manage all their marketing activities in one place. Furthermore, users emphasize the effectiveness of the platform in generating leads and increasing conversions, which has significantly contributed to their business growth.

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AI-Generated from the text of User Reviews

Pricing

Pricing Options
  • Free Trial Available
  • Starts at $29.0. Offers Custom plan.
  • Free Trial Available
  • Starts at $79.0.
  • Free Trial Not Available
  • Starts at $16.0. Offers Free-forever plan.
  • Free Trial Available
  • Starts at $18.0. Offers Free-forever plan.
Pricing Plans
Monthly Plans Annual Plans

Lite $29.00 $29.00 per user / month

Plus $49.00 $49.00 per month

Professional $149.00 $149.00 per month

Enterprise Custom

Starter $497.00 $497.00 One Time Payment

Growth $79.00 $99.00 per month

Pro $125.00 $150.00 per month

Free Free

Standard $16.00 $16.00 per month

Pro $59.00 $59.00 per month

Free Free

Starter $18.00 $20.00 per month

Professional $800.00 $890.00 per month

Enterprise $3,600.00 $3,600.00 per month

Starter CRM Suite $30.00 $50.00 per month

 
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Vendor information

Company Details Located in: Chicago, Illinois Founded in: 2003 Located in: San Diego, California Founded in: 2013 Located in: London, United Kingdom Founded in: 2014 Located in: Cambridge, Massachusetts Founded in: 2006
Contact Details

+1 800-357-0402

https://www.activecampaign.com/

Not available

https://www.sendlane.com/

Not available

https://www.omnisend.com/

+1 888-482-7768

https://www.hubspot.com/products/marketing

Social Media Handles

Not available

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