VWO Testing Reviews

User Rating

4.4/5 (Based on 400 Ratings)

Rating Distribution

Excellent
54.3%
Very Good
36.3%
Average
3.8%
Poor
2%
Terrible
3.8%

User Sentiments

User-Friendly Interface, Extensive Testing Capabilities, Excellent Customer Support, Robust Reporting and Analytics

Occasional Software Glitches, Complex Initial Setup, Inaccurate Data Tracking, Limited Features in Lower-Tier Plans

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Review Summary

VWO Testing is a popular A/B testing tool praised for its user-friendly interface, particularly its WYSIWYG editor, making it easy to create and launch tests without extensive coding knowledge. Users highlight its comprehensive feature set, including split URL testing, multivariate testing, and robust reporting and analytics. While some users note a slight learning curve for advanced features and occasional glitches, the vast majority find VWO's ease of use, data-driven approach, and exceptional customer support crucial for driving website optimization and increasing conversions.

Pros

Datadriven insights: Optimizes website conversions using comprehensive data analysis and heatmaps.
A/B testing: Allows for testing and comparing different website variations to determine the most effective design for conversions.
Easy to use: Features an intuitive interface with draganddrop functionality, making it userfriendly for nontechnical users.

Cons

Limited integration options: May have limited integration options with other marketing tools.
Pricing: Can be relatively expensive for small businesses and startups.
Can be complex: Some users may find the advanced features and customization options overwhelming.

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Reviews

Rasa

December 2, 2024 Source: Trustpilot.com

All-in-One CRO Tool with Excellent Customer Support

I've been using VWO for our conversion rate optimization (CRO) efforts, and overall, I'm very impressed. One of the standout features of VWO is its seamless integration of multiple optimization techniques, such as A/B testing, session recordings, heatmaps, and web surveys. The ability to combine these tools is incredibly valuable— for instance, we can watch session recordings of users who gave low ratings on our surveys, which provides deeper insights into their behavior.

Another great aspect is the regular support we receive from VWO. We have consistent check-in calls where their team helps us build A/B tests and actively suggests new testing ideas, which has been invaluable for our optimization strategy.

The only challenge we've encountered so far is with the revenue tracking implementation for A/B tests, but we're in the process of resolving it, and I’m confident it will be sorted soon.

Overall, VWO has been a powerful tool in our CRO toolkit, and I highly recommend it.

Dennis

November 27, 2024 Source: Trustpilot.com

VWO is an excellent entry point to Experiments and Personalisation

After Google Optimize' sunsetting, VWO became my team's choice for Experiments and Personalization. Tool is easy to use, the servicing and support team led by Siddhant were responsive and helped us to generate new ideas. VWO has also begun incorporating AI features, demonstrating their desire to stay cutting edge. I would recommend VWO to any team starting out in their Experiments journey.

Francine Chong

November 20, 2024 Source: Trustpilot.com

Great service, unparalleled support

We've been using VWO for a few years now, and compared to other tools on the market out there, I've found VWO to still tick all the boxes. We've yet to try out their personalisation tools but their A/B Testing Tools, Heatmaps, Scroll Depth maps, screen recordings cross device have been instrumental in improving our customer experience online. A huge shout out to our Customer Success Manager Siddhant, who's been an absolute gun, has always gone above and beyond with helping our team succeed.

george salib

November 18, 2024 Source: Trustpilot.com

working with VWO as a tool and a…

working with VWO as a tool and a dedicated professional team was really great experience specially our CSM Vikas, we are almost 3 years with them now and we have been through many obstacles but still they did support us and didn't spare any time of effore doing so. the tool itself is great and giving you freat options and potentials for all your needs and they also working on more nehancements

Tay

November 12, 2024 Source: Trustpilot.com

Great AB Testing Tool and Service

I've been using VWO's AB Testing tool for a year now and have found that it has empowered our UX team to create AB tests ourselves with minimal technical knowledge. This allowed us to double the number of experiments we would typically run for the year and freed up our web development resources to work on other projects.

Support was always available when required and special thanks to our customer success manager, Vikas, who has always been attentive to our team and has made working with VWO a pleasure.

Anonymous User

November 20, 2023 Source: G2.com

"Great first dive into AB Testing"

What do you like best about VWO Testing?

The visual editor is pretty powerful. I've been able to run almost all my tests without engineering resources to great results. (keeping in mind that the tests need to be more simple like asset changes, moving sections, hiding things, etc.)

You can really get nitty gritty with the analysis and separating traffic into segments easily, which is super powerful and great.

It is very full-featured. An all-in-on sort of solution that can grow with you.

What do you dislike about VWO Testing?

Sometimes the analysis of the tests are hard to interpret and can lead to false conclusions. They do provide some support here for extra depending on what need you have.

What problems is VWO Testing solving and how is that benefiting you?

How we get better conversions on site.

Ratima K

November 10, 2023 Source: G2.com

"Easy tools for AB testing on out site"

What do you like best about VWO Testing?

I think VWO tool is easy for me to create and manage experiments without a steep learning curve. The tool seem easily to integrates with our existing marketing and analytics platforms. So, it can save us time.

What do you dislike about VWO Testing?

Without a plugin, integrating the A/B testing too can become complex sometime. This could potentially lead to delays in implementing the the test.

What problems is VWO Testing solving and how is that benefiting you?

VWO for A/B testing provides concrete, data-driven insights so we can compare two or more variations of a webpage and identify better result for our audience.

Tayyab M

November 9, 2023 Source: G2.com

"VWO"

What do you like best about VWO Testing?

VWO helps make decisions based on objective data with comprehensive reports. We always rely on the test results to change our stores rather than relying on subjective opinions or assumptions. Before implementing significant changes, VWO A/B testing enables us to assess the potential impact on key metrics in a controlled environment.

Furthermore, VWO has allowed us to implement a data-driven culture within our organization and we have learned to rely on evidence rather than opinions. The customer support has been top notch and the app also provides a plethora of features.

What do you dislike about VWO Testing?

Nothing in particular. We have been using VWO for a few years now and don't see any drawbacks with it.

What problems is VWO Testing solving and how is that benefiting you?

We conduct multiple different A/B tests where we change headlines, images, asset placement, etc. on our stores/pages and make changes according to the results provided by VWO.

Anonymous User

November 9, 2023 Source: G2.com

"Smooth onboarding - Straightforward platform"

What do you like best about VWO Testing?

The dashboard, it was very intuitive and easy to use, despite A/B testing being a rather complex task to perform

What do you dislike about VWO Testing?

Nothing comes to mind so far, I am satisfied.

What problems is VWO Testing solving and how is that benefiting you?

It makes clear for us what are the best practices in our website in terms of content, UI/UX etc

Natalia K

November 8, 2023 Source: G2.com

"Wish we made the switch to VWO sooner"

What do you like best about VWO Testing?

The product is intuitive and easy to use. Lots of functionality and reporting options. The team at VWO are terrific, with excellent onboarding/training and ongoing support.

What do you dislike about VWO Testing?

So far haven't come across anything I dislike.

What problems is VWO Testing solving and how is that benefiting you?

We've been using VWO to validate UX improvements before they go live across the site. This helps to create a test case for more website resources and continuous improvement.

VWO Testing Reviews

User Rating

Rating Distribution

User Sentiments

Do You Use VWO Testing?

Review Summary

Pros

Cons

Rasa

Dennis

Francine Chong

george salib

Tay

Anonymous User

Ratima K

Tayyab M

Anonymous User

Natalia K

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