Home/New SaaS Software/Suzy
Updated on: October 18, 2021

What is Suzy ?

Suzy - New SaaS Software

Suzy

Make better business decisions with real-time insights from customers
(18 Ratings) Write Review

Suzy is an on-demand insights generation platform that business owners can use to execute real-time market research. It helps them to receive quality on-demand insights from a network of verified and screened consumers without taking help from third-party resources to buy responses. Organizations can execute agile market research using this platform without making any compromise in quality. They also get to deliver breakthrough products, services, and experiences to individual customers or clients from time to time. Alongside gathering insights from real customers, Suzy also offers relevant help with concept testing, product development, consumer profiling, and competitive analysis. From offering relevant support for DIY requirements to something more than that, the software is always ready to help users as per their needs. Additionally, integrated security features within the particular, offers accurate protection of users’ data. Features like anonymous functionality along with core design turns the platform into enterprise-class software.

Suzy Features

Suzy Technical details

Support Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number New York, New York
Deployment SaaS/Web/Cloud Category New SaaS Software

Suzy Pricing

Pricing ModelQuotation Based
Suzy
Custom

Features

  • Concept Testing
  • Product Development
  • Shopper Insights
  • Consumer Profiling
  • Competitive Analysis
  • Innovation / R&d
  • Research / Insights
  • Marketing / Branding

Disclaimer: The pricing details were last updated on 21/08/2020 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Suzy pricing.

Suzy FAQs

Suzy offers the following functionalities:

  • Audience Targeting
  • Segmentation
  • Data Analysis
  • Data Import-Export
  • Reporting
  • Analytics
  • Third-party Integration

Learn more about Suzy features.

Yes, Suzy provides API.

Ask the Community View Community

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Suzy Reviews

OVERALL RATING
4.5
Based on 18 Rating(s)
Rating Distribution
  • 83.3 %
  • 16.7 %
  • 0 %
  • 0 %
  • 0 %
SHARE YOUR EXPERIENCE Write a Review
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Lindsay M
Lindsay MSource : g2crowd.com
(Reviewed on 20 November 2020) "Quick and Important Consumer Insights"

What do you like best?

the quick *and I mean quick* feedback, the easy launching online system, ability to easily add stimuli to questions, large sample sizes, variety of consumers across the US. the beta version of the suzy live was also great and was a great tool during the pandemic when we were unable to host in person consumer testing and focus groups.

What do you dislike?

sometimes the rapid response time especially for open ended doesn't have the robustness needed - but easily remedied with surveys, more specific recruitment

What problems are you solving with the product? What benefits have you realized?

Given the current climate and things changing daily, it's been great to be able to understand changes in consumer preferences overtime. A huge benefit has been being able to reach consumers in their homes, especially for the 1-on-1 capabilities to get live feedback through interviews with consumers while we are unable to meet for in person focus groups.

...more
Tim B
Tim BSource : g2crowd.com
(Reviewed on 20 November 2020) "Suzy Review"

What do you like best?

The combination of speed of results and a very well designed interface.

What do you dislike?

While better than before, more export options would be nice. It would also be nice to delete studies from the library.

What problems are you solving with the product? What benefits have you realized?

I use Suzy primarily for early new product concept work and naming work. A key benefit for me is the ability to iterate concepts very quickly,

...more
Vaughn D
Vaughn DSource : g2crowd.com
(Reviewed on 20 November 2020) "Suzy's biggest fan"

What do you like best?

Speed of results and the ability to get any/all questions answered. No other service provides this level of flexibility and ease of use.

What do you dislike?

I'd like to be able to specifically target certain segments (like doctors) more easily.

What problems are you solving with the product? What benefits have you realized?

Consumer research on nutritional supplements, otc drugs, and prescriptions drugs. We want to understand what consumers actually feel/think about products so we can create products that best align with their purchasing values.

...more
Jennifer A
Jennifer ASource : g2crowd.com
(Reviewed on 20 November 2020) "Suzy gave us the ability to communicate directly with consumers"

What do you like best?

Suzy provided us with a level of insight that we didn't have previously. By using Suzy we are able to validate our assumptions and hear first hand from our consumers. The platform is extremely intuitive and easy to use. For general questions we will get hundreds of responses in a matter of minutes. Even with more targeted questions we can reach thousands in a few days. I've also been extremely impressed with the quality of responses. I can tell that the respondents thought through their answers and didn't click randomly!

What do you dislike?

Not a lot! I think being able to access different types of questions (ie rank, scale, grid) would be helpful. Also a way to easily cross reference the answers from two separate questions. It would also be great to have more open ended questions, although the multiple choice have been extremely helpful

Recommendations to others considering the product:

Attend one of their webinars! That's really what sold me on the platform

What problems are you solving with the product? What benefits have you realized?

Initially we were a little frozen and it took us a while to launch questions because we didn't want to "waste" them. At the end of the day, we had to just get over that initial hurdle. I recently asked simple path to purchase and purchase intent questions which really resonated with our retail buyer! He asked for more information!

...more
Eric R. B
Eric R. BSource : g2crowd.com
(Reviewed on 05 November 2020) "Fast, accurate consumer data at a low price."

What do you like best?

Will Cimarosa, our research expert is an extremely smart and experienced guy with an incredible passion for consumer research and learning. He has been an absolute pleasure to work with. Will created a customized 3 phased consumer research plan to deliver on our long list of consumer research needs.

What do you dislike?

I did have any negative experiences!!!!!!

Recommendations to others considering the product:

Suzy is an excellent resource. I am using it to conduct an Attitudes and Usage study and two concepts tests with multiple cells.

What problems are you solving with the product? What benefits have you realized?

Consumer learning to develop brand positioning, innovation ideas and packaging design for two brands.

...more
Molly H
Molly HSource : g2crowd.com
(Reviewed on 20 November 2020) "Invaluable Resource"

What do you like best?

Suzy is incredibly easy to use. Launching questions and targeting is simple. The support team on our account is wonderful. They're super responsive and happy to help with anything we need.

What do you dislike?

I dislike that there are significantly more females on the platform than males and that the max responses for a 50/50 split is 500.

Recommendations to others considering the product:

Go through a demo with the team- they're very helpful and will launch your own questions for you to show you how to use the platform.

What problems are you solving with the product? What benefits have you realized?

We're getting quick questions about our consumers answered without having to do long, expensive studies through research agencies. There's a huge benefit in time and efficiency not having to go through an agency and being able to connect to consumers immediately. We are able to re test things we haven't for years and make sure our assumptions and knowled is up to date.

...more
User in Consumer Services
User in Consumer ServicesSource : g2crowd.com
(Reviewed on 29 October 2018) "Quick, reliable survey feedback"

What do you like best?

The quick and ease of responses from a huge panel of consumers. You can ask them anything from concept images to product liking. New question features such as grids are a big plus and extremely useful.

What do you dislike?

They are not global so that sometimes impacts the sources we can use.

Recommendations to others considering the product:

If you are looking for a tool that can access a large amount of consumers in a short time period this is definitely a good option to pursue.

What problems are you solving with the product? What benefits have you realized?

Being able to reach a large consumer base without conducting any external testing per say.

...more

Videos on Suzy

This Is Suzy™. Insights At The Speed of Culture.
This Is Suzy™. Insights At The Speed of Culture.
Meet Suzy | Make Better, More Informed Business Decisions...Faster | Suzy.com \ AskSuzy
Suzy Says Supplement Loyalty

Customers

Chipotle
Chipotle
Coca Cola
Coca Cola
Johnson and Johnson
Johnson and Johnson
KPMG
KPMG
Kashi
Kashi

Disclaimer

The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com