Semrush Reviews

What do you like best about Semrush?I like that Semrush is a powerful tool with everything I need to rank, backed by a vast array of data that beats most competing SEO software.What do you dislike about Semrush?My biggest frustration is that Semrush is expensive and often feels overly salesy. The interface frequently dangles advanced metrics or restricted data sets in front of me, and I have to upgrade or buy add-ons to see the rest.What problems is Semrush solving and how is that benefiting you?Semrush brings all the essential search analytics and strategic planning tools for my consultancy under one roof.

What do you like best about Semrush?It has helped me clean up the issues on my website. I love the site audit feature the most. I also like how I can quickly glance at the data and get a eagle's eye view of my site's health.What do you dislike about Semrush?I'm not a fan of the piecemeal features. I felt like every time I went to use a feature, I would be prompted to set up a subscription. I understand why it's set up that way, but maybe an alternative is offering a la carte subscriptions (like it is now) and perhaps an all-inclusive package that contains everything at a discount (and maybe this already exists and I don't realize it because we chose the a la carte? :-)What problems is Semrush solving and how is that benefiting you?It's helping me clean up my website - mostly formatting issues. It has also helped start me on the path to improving our AI visibility. That has been a huge help. I'm a single person marketing team and I need things to be easy and efficient. SEMRush is both of these things.

What do you like best about Semrush?The biggest value Semrush gives me is clarity. It takes messy SEO data and turns it into insights I can actually act on. A few features stand out because they consistently save me time and help me make better decisions.What do you dislike about Semrush?Recommendations to others considering Semrush?First, Position Tracking actually reflects reality. The daily ranking updates—especially with SERP feature tracking—help me understand why a keyword moved, not just that it moved. For example, when a featured snippet appears or disappears, I can immediately connect that change to traffic shifts. This alone has prevented countless false alarms and unnecessary “SEO panic.”What problems is Semrush solving and how is that benefiting you?

What do you like best about Semrush?Position Tracking is one of the most dependable ways I’ve found to check where our keywords currently rank. It gives me a clear, day-to-day view of movement without needing to dig through multiple reports.What do you dislike about Semrush?Recommendations to others considering Semrush?The AI Visibility score has become just as valuable for our team. As more discovery shifts to AI search, it helps me stay on top of the AEO and GEO work we need to prioritise, and the granular breakdown makes it much easier to understand what is actually changing and why.What problems is Semrush solving and how is that benefiting you?

What do you like best about Semrush?It seems more thorough than other similar platforms. It finds things others do not. It seems to have more options to collect and review your site than others do as well.What do you dislike about Semrush?It can sometimes be confusing to know what and where to go to fix audit results. It would also be nice if it helped more with creating backings and referring links.What problems is Semrush solving and how is that benefiting you?It can be difficult to know if you are having issues with keyword cannibalization, or if a specific page is not strong enough with keywords. Some rush allows you to be able to examine those and gives suggestions.

What do you like best about Semrush?I rely heavily on Semrush to track competitor keyword rankings, monitor my own site search positions, and run site audits to find broken links and technical issues. The interface is clean, fast, and easy to navigate even with so much data. Connecting it with Google Search Console and Google Analytics brings my traffic and backlink info into one place. I also like the built-in AI for finding content gaps and search intent, and the Authority Score makes it easy to compare domain trust against competitors to measure our ROI. Setting up new projects and automated audits is simple thanks to the guided onboarding. And the tools performance deserves full marks.What do you dislike about Semrush?The main drawback is the pricing, especially as a freelancer or small business. The entry-level plan is quite expensive, and extra user seats or higher crawling limits get costly very quickly. Also, the sheer amount of features can feel a bit overwhelming at first, so navigating through all the deep sub-reports takes some getting used to.What problems is Semrush solving and how is that benefiting you?Before using Semrush, it was difficult to manually track competitor ranking shifts, find site audit errors, and analyze backlink quality in one place. Semrush solves this by automating site audits and providing real-time domain metrics. It helps me quickly identify broken links, fix technical errors, and target high-value search terms, saving hours of manual work every week and improving search visibility.

What do you like best about Semrush?We use Semrush as our team's go-to powerhouse engine for everything related to content. I like that it streamlines our entire content production lifecycle and moves us away from guess-based planning.What do you dislike about Semrush?I dislike Semrush’s modular pricing model, where I end up paying extra for almost every additional add-on or tool module. Sometimes it feels unclear why certain native features require an additional fee.What problems is Semrush solving and how is that benefiting you?Semrush helps us streamline our entire content production life cycle and move away from guess-based planning.

What do you like best about Semrush?Semrush offers a lot of different tools, which can feel a bit confusing at first. That said, they do a good job of breaking down what each tool is for and how it can help. Their support team is also very efficient and helpful when it comes to answering and resolving any questions we have. It also integrates well with Claude, giving us great recommendations to improve our website.What do you dislike about Semrush?Only the main contact account gets assigned API units. It would be really helpful if users could reassign those units to other stakeholders on the account, rather than having to reach out to support each month to get them transferred.What problems is Semrush solving and how is that benefiting you?Semrush has been helping us improve our new website. From position tracking for our keywords to optimizing our website content, it’s been extremely helpful. The Semrush audits have also saved us a lot of time by providing a targeted list of actions we can take to quickly regain our site health and authority score.

What do you like best about Semrush?I really like Semrush’s new UI/UX; it makes everything feel easier to use and navigate. I use Semrush extensively for keyword research, competitor gap analysis, and position tracking to identify opportunities and monitor SEO performance. The API integration is also very straightforward, allowing me to connect Semrush with Claude via MCP and the Semrush API to streamline my SEO workflows and automate data-driven analysis. For SEO/ASO performance analysis, it’s great and very capable. The pricing is easy to understand, and the customer support is very helpful. The AI features also make my work much easier and more convenient.What do you dislike about Semrush?Too much separation of packages for the features. From a company point of view, Semrush has several key weaknesses: expensive add-ons, limits on user accounts, a steep learning curve, and incomplete coverage for certain emerging platforms.What problems is Semrush solving and how is that benefiting you?Semrush is an all-in-one digital marketing platform built to address fragmented marketing data and a hard-to-see online presence. For users, that means having a single, reliable data hub that reduces guesswork, helps reverse-engineer competitor success, and makes it easier to spot clear, actionable opportunities to grow organic traffic.

What do you like best about Semrush?I like Semrush’s site audit module and multi-site tracking dashboard. I can manage several domain projects in one place, which saves a lot of administrative time. The site audit tool doesn’t just list technical flaws; it prioritizes warnings and gives clear guidance on what to adjust.What do you dislike about Semrush?None.What problems is Semrush solving and how is that benefiting you?Semrush eliminates the hassle of hopping between separate tools to monitor performance across multiple websites.