What are the best aspects of this product?
I enjoy the notification feature the most which inform me whenever Google updates their SEO guidelines. Because of it, I can make sure that my websites are compliant with those rules. Additionally, Searchmetrics has helped me find new opportunities (read: keywords) so that more people can find my websites. On top of that, it is an enjoyable experience to see who the weekly table toppers are.
What aspects are problematic or could work better?
Searchmetrics should improve the visibility index updates because I find that they are not tied to exact dates, which can be problematic when I need to appraise my clients of their websites' performances. It would also be great if the solution has more filtering options to make it easier for users to find things. Other than those issues, I have no problem with the platform because I am aware of their powerful features even though I do not use them often (apart from the reporting module).
What specific problems in your company were solved by this product?
Searchmetrics lets us now when there is a trend shift in the keyword rankings . It has given us a good look into KPIs as well so that I am well aware of the status of websites I'm managing.
Are you a current user of this product?