Home/Sales Intelligence Software/Owler
Updated on: October 21, 2021

What is Owler ?

Owler

Monitor competitors activities and relevant business deals
(114 Ratings) Write Review

Owler is a business information management software, helping out organizations and individual users extract relevant information about sales leads, besides tracking the whereabouts of the companies which matters the most. The software offers company exclusive data for 13M+ businesses including metrics like annual revenue, top competitors, employee count and funding. Enterprises can follow their competitors and receive regular updates from Owler, regarding the deployed business strategies of the latter. They can personalize push news alerts for more than 16 types of events. Besides, keeping a tab on competitor’s business dealings, organizations can also go through relevant business news that impacts their own sales and targets. Advanced filter options within the same, help business houses filter out their competitors by sector, industry, geography and revenue. The software offers a wide variety of exclusive options for teams like Salesforce integration, custom keyword alerts, brand personalization along with specialized training sessions for the sales team.

Owler Technical details

Support Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number San Mateo, California
Deployment SaaS/Web/Cloud Category Sales Intelligence Software

Owler Pricing

Pricing ModelFreemium , Subscription
Basic
Free

Features

  • See data on up to 10 companies per month
  • See 3 competitors, data locked
  • Daily News tracking for up to 5 companies
  • 3 real-time push news alert types
  • See 5 advanced search results
Plus
$99 /Year

Features

  • See data on up to 50 companies per month
  • See 10 competitors, data unlocked
  • Daily News tracking for up to 25 companies
  • 16 real-time push news alert types
  • See 5 advanced search results
  • Premium support
Pro
$420 /Year

Features

  • Unlimited access to all company data
  • See all competitors, data unlocked
  • Unlimited Daily News tracking
  • 16 real-time push news alert types
  • Unlimited advanced search results
  • Export data
  • Premium support
  • Ad-free
  • Salesforce sync
  • Customization options for teams of 5+
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Disclaimer: The pricing details were last updated on 26/08/2020 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Owler pricing.

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Owler Reviews

OVERALL RATING
4.2
Based on 114 Rating(s)
Rating Distribution
  • 52.4 %
  • 36.9 %
  • 8.3 %
  • 2.4 %
  • 0 %
SHARE YOUR EXPERIENCE Write a Review
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Executive Sponsor in Computer & Network Security
Executive Sponsor in Computer & Network SecuritySource : g2crowd.com
(Reviewed on 20 November 2019) "Proof is in the Pudding"

What do you like best?

Price is absolutely right for a platform that enables companies to act smarted and with more information that ever before. Owler does one thing really well, gives you all the information necessary to target accounts and create messaging that resonates with prospects. I work for an org that is relatively lean. Owler allows the sales rep to be informed with everything they need to know to leverage a qualifying conversation with their prospecting company.

What do you dislike?

If you need more than company information, Owler might not serve your needs.

Recommendations to others considering the product:

Needing to test new markets and messaging? Owler makes it easy to target specific triggers, industries, locations, etc to help scale marketing and sales efforts for even the leanest teams.

What problems are you solving with the product? What benefits have you realized?

Preparing our reps for sales calls - previously, they went in blind to a new sales call. Now they have a brief company profile that allows them to be more knowledgable with prospects.

...more
User in Information Technology and Services
User in Information Technology and ServicesSource : g2crowd.com
(Reviewed on 13 November 2019) "Get the details of the companies that interest you."

What do you like best?

We use this to get every details of a company, it's competitor, revenue, number of employees, funding and acquisitions. Latest news regarding the funding received by startups. We can even get the current financials plus their last state of participation in funding too. It's a great dynamic rss feed that doesn't require a great deal of manual work, and the manual work it does is pretty simple and easy.

What do you dislike?

Will have to update the preferences each time we want to follow another company get tedious. I believe that Salesforce integration would be a solution along with the paid version.

Recommendations to others considering the product:

Don't hesitate. Just sneak in and have the details that you've been looking for as a part of business intelligence.

What problems are you solving with the product? What benefits have you realized?

We use owler on our sales and marketing teams to keep tabs on our names accounts and industry news. We've been able to follow the progress of the companies that we are looking into and to have a better insights. Market intelligence is the area that we focussed on with owler as solution that we have been after.

...more
Tom
TomSource : financesonline.com
(Reviewed on 08 September 2019) A nicely made tool. And it's free to use!

PROS & CONS

What are the best aspects of this product?

Daily notification. Analysis of competitors. Latest news updates. Competitor suggestions.

What aspects are problematic or could work better?

To be honest. Nothing. There may be more information needed with the latest social media pieces from competitors. All in all, it's been a great ride.

What specific problems in your company were solved by this product?

eRuputation has never been this valuable. Keeping tabs on what the competitor has. It's great knowing what to expect in the market. Good stuff all around.

Are you a current user of this product?

Yes

...more
Leigh
LeighSource : financesonline.com
(Reviewed on 02 September 2019) A freebie that lets you acquire precise information.

PROS & CONS

What are the best aspects of this product?

I like its simplicity. Enrolling into the app is free. It only takes a minute to do so. It lets you get updated information swiftly and with ease.

What aspects are problematic or could work better?

I had issues including link to its social sites. I'll need to reach out to support. Then see why it's becoming like this.

What specific problems in your company were solved by this product?

Before it's hard to know what's going in the market. Specifically, trying to find out what competitors are doing. It'd even harder to predict what they're up to. Now, tracking them is really easy and a big help!

Are you a current user of this product?

Yes

...more
User in Computer Software
User in Computer SoftwareSource : g2crowd.com
(Reviewed on 09 April 2019) "Owler for a Birdseye View "

What do you like best?

I love the updates on companies relevant to my industry and the easy to review formatting.

What do you dislike?

I had forgotten I was subscribed to the newsletter, I"m glad G2 reminded me.

Recommendations to others considering the product:

Signing into your account provides more specific info. Very easy to use.

What problems are you solving with the product? What benefits have you realized?

It's a great competitive intelligence tool.

...more
Samantha S
Samantha SSource : g2crowd.com
(Reviewed on 16 December 2018) "Owler review "

What do you like best?

i like the competitor information and the quick overview of the companies, it's a fast way to gage a company and what they do

What do you dislike?

doesnt have a lot of smaller companies info so building out more would be helpful

What problems are you solving with the product? What benefits have you realized?

i'm seeing the competitiors of potential customers to tailer my messaging

...more
Stan
StanSource : financesonline.com
(Reviewed on 19 August 2018) Fantastic when doing reseach for companies before making any calls.

PROS & CONS

What are the best aspects of this product?

For each company that I'm selling to Owler, useful information is constantly available. It's a big help when time comes to making sales calls. I like how I get to peek into competitors. It lists information according to user data.

What aspects are problematic or could work better?

It can be challenging at times. Sometimes, the data isn't as accurate. Further data is needed to increase the chances of accuracy.

What specific problems in your company were solved by this product?

I'm finally able to reseolve which competitors I'm actually dealing with. I have a clear idea as to which ones I'll be talking to. Owler enabled me to wrap my head around the landscape of my prospects. I now know their financials, their competing parties, and etc...

Are you a current user of this product?

Yes

...more
Justin H
Justin HSource : g2crowd.com
(Reviewed on 27 April 2018) "It is a Hoot"

What do you like best?

The ability to review all aspects of a company while directly displaying competitors.

What do you dislike?

Some of the questions/insight do not provide truly relevant content.

What problems are you solving with the product? What benefits have you realized?

Quick comparison and identification of competitors

...more
User in Marketing and Advertising
User in Marketing and AdvertisingSource : g2crowd.com
(Reviewed on 27 March 2018) "Fantastic sales tool with morning updates!"

What do you like best?

Owler sends a digest either containing prospect or competitor news. Comes in helpful when keeping tabs on your industry.

What do you dislike?

If I had any say, the first page upon log in would be a dashboard with news/articles on the companies you follow

What problems are you solving with the product? What benefits have you realized?

Time spent keeping tabs on a long list of prospects and competitors. Owler notifies you when something major happens.

...more
User in Computer Software
User in Computer SoftwareSource : g2crowd.com
(Reviewed on 21 March 2018) "Awesome tool for quick access to company information"

What do you like best?

I like the overall amount of information that you can find from Owler.

What do you dislike?

I don't dislike much. Sometimes for small companies they don't have data on competitors.

Recommendations to others considering the product:

Owler is awesome! Use instead of Sales Navigator!

What problems are you solving with the product? What benefits have you realized?

We are currently leveraging it to help our organization see who is competing with the organizations we have as clients as well as people we are reaching out to.

...more
Read All Reviews

Owler Screenshots

News Feed
Company Profile
News Feed
News Feed
Company Profile

Customers

Community Health Network
Community Health Network
Micro Focus
Micro Focus
Houlihan Lokey
Houlihan Lokey
Class Valuation
Class Valuation

Owler Integration

98%
Salesforce
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Disclaimer

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