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Lexer Reviews

User Rating

5/5 (Based on 59 Ratings)

Rating Distribution

  • Excellent

    94.9%
  • Very Good

    5.1%
  • Average

    0%
  • Poor

    0%
  • Terrible

    0%

Do You Use Lexer?

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Reviews
LS

Luke S

September 29, 2026 Source: G2.com
At-a-Glance Customer Insights with Seamless Integrations and Real-Time Data
What do you like best about Lexer?It gives us simple, at a glance analysis of our customers. It integrates with all our other platforms (New Store, Shopify, Klaviyo) and gives us real-time info on our customers and prospects.What do you dislike about Lexer?Can be a little bit of a learning curve, but their support and CS team allow us to fill in the gaps while the team get up to speed or if we simply have a knowledge gap - they're always willing to jump in quickly and help find the answers we need.What problems is Lexer solving and how is that benefiting you?We are able to analyse our customers in depth and give us detailed information to better develop our marketing strategy, as well as take insights to the Product Creation team for what's worked and what hasn't.
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VR

Verified User in Retail

February 21, 2025 Source: G2.com
Solutions for all problems
What do you like best about Lexer?The team at Lexer are always quick to work with us to enhance our use of the platform, and support us in getting the most out of the platform.What do you dislike about Lexer?We find that sometimes our team who don't use the platform often find the platform daunting, however the team have worked with us to simplify journeys and provide easier information.What problems is Lexer solving and how is that benefiting you?Lexer allows us to respond to our customers enquiries from a number of platforms. It brings together our customer data from a number of different platforms and allows us to deep dive into the information we have. This information provides us key insights to allow our business to make data driven calls.
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RY

Ronilo Junior Y

February 13, 2025 Source: G2.com
Easy and responsive
What do you like best about Lexer?Documentation is clear, responsive on their end.What do you dislike about Lexer?There is none i can think of so far since everything is being provided.What problems is Lexer solving and how is that benefiting you?It provides data transformation which is beneficial on our decision makings.
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NT

Nathan T

February 13, 2025 Source: G2.com
So easy to navigate
What do you like best about Lexer?So easy to navigate and easy to access.What do you dislike about Lexer?If the page refreshes, you lose your response that you are working onWhat problems is Lexer solving and how is that benefiting you?Contacting our customers
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VF

Verified User in Apparel & Fashion

February 13, 2025 Source: G2.com
Top of Class CDP
What do you like best about Lexer?Not only does Lexer provide unlimited insights and analytics into our customer database, but they offer the support needed to understand our findings and provide actionable takeaways.What do you dislike about Lexer?No major qualms, it's worth the cost for our business as we've unlocked so many key insights and customer segments to ensure a return.What problems is Lexer solving and how is that benefiting you?Understanding patterns in customer behaviour that cannot be seen on individual platforms.
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VR

Verified User in Retail

October 24, 2024 Source: G2.com
Best Platform for Marketers
What do you like best about Lexer?User friendly, Without prior training you coud play around in this platform.What do you dislike about Lexer?Everthing is good about this platform. Didn't find anything as such.What problems is Lexer solving and how is that benefiting you?Our organisation use Lexer to built audiences for marketing.
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VR

Verified User in Retail

February 21, 2024 Source: G2.com
A great CDP for us.
What do you like best about Lexer?Very simple to use UI tha can easily be implemented across marketing channels. The customer support is amazing as well and they're always happy to help out with any queries.What do you dislike about Lexer?Some of the data can get confusing and it might not always be accurate. Quality checks are mandatory.What problems is Lexer solving and how is that benefiting you?Using it for ads is helping us improve our campaign performance. We also use it to get some marketing insights and analytics to make informed decisions.
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VR

Verified User in Retail

February 15, 2024 Source: G2.com
Lexer makes Segmentation Marketing a piece of cake.
What do you like best about Lexer?Lexer is an immensely powerful tool that can work on large datasets. The number of features and the ease of use is fanastic. Lexer has been pivotal in our marketing and insights efforts. We can now target the right audience and also track it efficiently. The customer support is great as well.What do you dislike about Lexer?Lexer only tracks segements from the day the segement has been created which is understandable but a limitation.What problems is Lexer solving and how is that benefiting you?Lexer helps us identify the target audiences, segment them and reach out to them based on the segemnt behavious. The intergration and implementation is easy and quick. This helps us personalise the marketing to each segment which reduces marketing fatigue and increases customer engagement and relatability.
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VH

Verified User in Hospitality

February 13, 2024 Source: G2.com
Lexer has organised my marketing data in an innovative way.
What do you like best about Lexer?.Its user friendly interface and the way it organises our dataWhat do you dislike about Lexer?Segments take some time to activate to third party sitesWhat problems is Lexer solving and how is that benefiting you?It gives a new perspective on how we can view and segment our customers
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VA

Verified User in Marketing and Advertising

February 8, 2024 Source: G2.com
Best platform to understanding detailed customer data
What do you like best about Lexer?.Lots of detailed insights on customers shopping and spending habitsWhat do you dislike about Lexer?Everything is a little too compact but you can customise your viewsWhat problems is Lexer solving and how is that benefiting you?Lexer is helping me understand how my customers shop and what their buying habits are to better target our email campaigns providing customers more engaging content thats suited to their needs
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