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Leanplum Reviews

User Rating

4.3/5 (Based on 156 Ratings)

Rating Distribution

  • Excellent

    45.5%
  • Very Good

    39.1%
  • Average

    12.8%
  • Poor

    1.3%
  • Terrible

    1.3%

User Sentiments

Excellent Customer Support, Advanced A/B Testing Capabilities, Cross-Channel Communication Capabilities, User-Friendly Interface

Limited Analytics Functionality, Slow Platform Synchronization, Occasional Bugs and Glitches, Complex Campaign Setup

Do You Use Leanplum?

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Review Summary

Leanplum's user reviews highlight its strengths in omnichannel marketing automation, personalization capabilities, and real-time campaign optimization. Users appreciate its user-friendly interface, ease of use, and ability to deliver relevant and targeted messages to customers. However, some reviewers have mentioned limitations in reporting and analytics, as well as occasional technical issues. Overall, Leanplum is praised for its ability to improve customer engagement and drive conversions, making it a popular choice among marketing professionals.

Pros

  • Easy to use interface, allowing even nontechnical users to create and manage campaigns quickly.
  • Offers a wide range of features, including A/B testing, segmentation, and personalization.
  • Integrates with a variety of other platforms, such as Salesforce and Marketo, making it easy to automate marketing campaigns.
  • Provides detailed analytics and reporting, enabling users to track the performance of their campaigns and make improvements.

Cons

  • Can be expensive for small businesses or those with a limited budget.
  • Some users have reported issues with customer support, with responses being slow or not addressing their concerns adequately.
  • The learning curve can be steep for some users, particularly those new to mobile marketing.
  • Requires a significant amount of time and effort to set up and manage campaigns effectively.

AI-Generated from the text of User Reviews

Reviews
PR

Pratyush R

July 3, 2022 Source: G2crowd.com
"my expirence is awesome, showing the accurate datas for use. thanks leanplum!!"

What do you like best about Leanplum?

its data accuracy as well as varity of specification to check locations, sending instant pushup notification to people in bulk.

What do you dislike about Leanplum?

it won't be able to capture duplicate data, and shows error, while searching for particular device locations.

What problems is Leanplum solving and how is that benefiting you?

location capturing which helps me out to compare out the device for duplicacy

Read more
AU

Anonymous User

May 22, 2022 Source: G2crowd.com
"Great CRM tool for hacking growth"

What do you like best about Leanplum?

Leanplum is a cross-channel CRM tool for personalized communication. Very flexible segmentation and A/B testing.

My favorite part is the A/B test reporting, where you can apply statistics, slice + dice results, and evaluate across hundreds of metrics retroactively.

Our previous tool had limited reporting, triggering was hard, segmentation required a lot of effort, and there was no email out of the box.

What do you dislike about Leanplum?

They're not very good at getting their message out, and the price was a little bit much for us at first, so me and my team wasted a lot of time on other tools.

What problems is Leanplum solving and how is that benefiting you?

We improved our new feature onboarding, in coordination with Product.

We implemented behavioral segmentation using recent purchasing data to personalize our discounts, which significantly increased overall revenue.

Read more
AU

Anonymous User

May 18, 2022 Source: G2crowd.com
"One cohesive solution for CRM, product config testing, and LiveOps"

What do you like best about Leanplum?

We chose Leanplum for the CRM, segmentation, and a/b testing capabilities across both the messaging layer as well as the product config through variables. This has enabled us to reach market-leading LiveOps capabilities.

What do you dislike about Leanplum?

We’d like to see a calendar view of our LiveOps activity across both config changes and messaging, but I know they are already working on it.

What problems is Leanplum solving and how is that benefiting you?

Prior to Leanplum, we lacked operational efficiency with new content requiring a new client release (several days). With Leanplum, we’re able to easily release, segment, and test new live events. We schedule all LiveOps activities through Leanplum and have seen a 5-10% lift in player ARPU. We’ve also been able to personalize our CRM by targeting players holistically across all channels.

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AU

Anonymous User

May 11, 2022 Source: G2crowd.com
"Easy to use with a great support team"

What do you like best about Leanplum?

Really happy with the communication from both our rep as well as senior management. We have been able to provide feedback on features we'd love to see and then see those features realized.

What do you dislike about Leanplum?

I would love if there were an integration for SMS campaigns - this is something we'd love to use from one centralized platform, but that Leanplum currently does not offer

What problems is Leanplum solving and how is that benefiting you?

Leanplum helps us reach our many users across multiple channels. We can easily creat both triggered and scheduled campaigns to keep our users engaged and ultimately help monetization.

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HB

Hunter B

February 8, 2022 Source: G2crowd.com
"An amazing tool"

What do you like best about Leanplum?

Leanplum gives power to the product team to manipulate the game as they wish. You can communicate and change your player experience at the drop of a hat in an easy-to-use customer experience.

What do you dislike about Leanplum?

Leanplum right now needs to work on its response time. Segmentation can take an additional launch of the game to become active, which presents a problem when trying for something that must be instant. The UI/UX for the campaigns must also be improved.

What problems is Leanplum solving and how is that benefiting you?

I'm solving the problem of requiring a build to update my game. I push out content and limited time events via a series of adjustable variables from the server, on top of AB testing to find the best scenarios and messaging to inform my players of changes.

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RJ

Richard J

December 9, 2021 Source: G2crowd.com
"True customer targeting within TD Bank app"

What do you like best about Leanplum?

The ability to create custom messages with incredible flexibility and target them to customer behavior. Our business partners are lining up to have campaigns for their products within the app since we have rolled it out. We have run a number of awareness campaigns to help with Voice of the Customer concerns for mobile deposit as well as targeted messages informing customers who use specific products about how to avoid problems with their accounts.

What do you dislike about Leanplum?

It is a little awkward to figure out how to target a test device. Setting up rules takes a bit of work to know that you are targeting the correct group. It is a little difficult to work with nested campaigns.

What problems is Leanplum solving and how is that benefiting you?

We are trying to increase customer engagement with our features and preemptively inform customers of issues within our platform to reduce call volume and make it easier for them to self service issues.

Read more
AU

Anonymous User

November 23, 2021 Source: G2crowd.com
"Great tool for mobile CRM and 5-star customer support"

What do you like best about Leanplum?

- Friendly UI and easy to use when building single campaigns.

- Good for cross-channel communications, personalization, segmentation, and A/B testing, which is essential for CRM.

- Great customer support along the integration and onboarding of the team in how to use the tool to its fullest potential.

What do you dislike about Leanplum?

Custom graphic options not 100% responsive. Campaign builder was introduced a bit too early and has not been quite helpful yet. The reporting dashboard could also be improved.

What problems is Leanplum solving and how is that benefiting you?

Leanplum has been a great support for our communications as it doesn't require any client release. Also, mobile campaigns, namely push and in-app messages, are easy to set up, monitor and replicate.

Read more
CW

Colleen W

November 23, 2021 Source: G2crowd.com
"LeanPlum review"

What do you like best about Leanplum?

LeanPlum allows us to segment our customers and reach them with multichannel messages based on their user attributes and in-app actions. It's really helped us to better segment our users to upsell and retain them—all in one tool instead of separate tools for email, push notifications, and in-app messages.

What do you dislike about Leanplum?

Currently, we're not able to track link clicks from app deeplinks when we send emails.

What problems is Leanplum solving and how is that benefiting you?

We're able to send cohesive campaigns across email and push notifications to users based on different attributes. Previously, we used two different systems for emails and push notifications that couldn't work together.

Read more
NT

Noureddine T

November 22, 2021 Source: G2crowd.com
"Customer engagement with Leanplum"

What do you like best about Leanplum?

1- The ease at which we reach our customers and increase their engagement

2- A/B Testing

What do you dislike about Leanplum?

Nothing is missing from the product which is wholesome

What problems is Leanplum solving and how is that benefiting you?

Better customer reach and engagement

Read more
AU

Anonymous User

November 22, 2021 Source: G2crowd.com
"All-in-one CRM platform"

What do you like best about Leanplum?

Leanplum has an all-in-one approach to CRM, bringing the product and marketing teams together. This makes Leanplum the best place to see everything that’s currently running that affects the user experience in realtime. You can do sophisticated multi-channel marketing with A/B testing and advanced orchestration. Leanplum’s A/B testing is best in class with the ability to really understand the downstream impact of your tests.

What do you dislike about Leanplum?

I’d like to see more metrics in the analytics.

What problems is Leanplum solving and how is that benefiting you?

Lifecycle marketing, winback campaigns, product A/B testing made easy. We’ve seen a 5-10% uplift in engagement & retention.

Read more

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