Kochava Reviews

In Kochava we can create custom sements which helps us idetify the exact data we are looking for and with multple filters.

This gives a way forward and help in decision making

Also it is easy to integrate with multiple tools.

Its not really a dislike but sometimes it is a bit difficult to understand the data flow because I fee l the graphical representation could be better than the current one.

Kochava helps in idetifying the data based on the targetings we have selecetd in any of our DSP. Like we are using multiple strategy (Aiifnity, In-Market, Custom audiences, Device level breakdown) so kochava helps us by providing data at creative level which we can lookup with our raw data and get the exact insight on what should be done in campaigns.

Kochava offers robust analytics that provide deep insights into user behavior, campaign performance, and ROI across various marketing channels. It allows for seamless tracking of user interactions across multiple platforms and devices, providing a holistic view of the customer journey.

Kochava has a sophisticated attribution modeling which helps our businesses accurately attribute conversions to the appropriate marketing touchpoints, enabling them to optimize their marketing strategies effectively.

Kochava has fraud detection algorithms and real-time monitoring capabilities, and helps our businesses combat ad fraud and ensure the integrity of their marketing campaigns. Kochava is known for its excellent customer support, Kochava provides timely assistance and resources to help our business to maximize the value of their platform investment. Kochava integrates neatly with all major platforms and is willing to create additional integrations with smaller partners

Sometimes Kochava's UX can be difficult to navigate and important features are hidden 2 or 3 level below in extra options / not clearly labelled. This can be done much more prevelant.

Also the loading time of reports can be annoying - if you are not that well versed in SQL

Have someone in each of your team who knows SQL to fully leverage kochava. You have a huge breadth of data at your fingertips, you just need to use it. Also be aware that data rentention is not indefinite, due to the sheer size of data.

Mobile Attribution

Ad Fraud prevention / detection

Data fragmentation (consolidate scattered data cross various platforms/devices)

Cost integration

Steering marketing campaigns

Internal attribution

Smartlinking / deeplinking

MAU / DAU analysis

Push Notifications

In App Event Tracking for Android / iOS and Samsung Galaxy Apps

To sum up: Kochava is addressing critical challenges in marketing analytics and attribution, and provides tools, insights, and capabilities they need to make data-driven decisions, optimize marketing strategies, and achieve business objectives more effectively.

I work closely with the tecnnical teams in our company implementing development tools integrating Kochava. I've always have great help from the customer support team, the dashboard available for diferent configurations is very easy to use, we can interact easy with the other teams in our company using other aspects of the many available tools.

I have not found anything that I can complain about Kochava

- We can easily give our cuestomers links with specific attribution to acces the features of our mobile app

- We can use all the data provided by kochava of how our users access and use the different parts of our mobile app for the desition making and the improvement of our lifecyle

- We can make informed desitions for marketing campaigns to adress both weakeneses and streghts

Very friendly platform and excellent customer service team

That they don't have local team (Central America)

It's giving us important information for tracking our mobile app installs

Kochava stands out for its comprehensive approach to mobile attribution and analytics. What I appreciate most is its robust and user-friendly platform, providing in-depth insights into user behavior, campaign performance, and ROI across various marketing channels.

While Kochava offers a powerful suite of tools for mobile attribution and analytics, there are a few areas where improvement could enhance the user experience. One aspect that could be refined is the learning curve for new users. The platform's depth and breadth of functionalities might initially be overwhelming for beginners, requiring a steeper learning curve to fully harness its capabilities.

Kochava plays a pivotal role in solving several critical challenges within the realm of mobile marketing and attribution. Firstly, it addresses the issue of accurately attributing conversions and user actions across various marketing channels.

It makes atteibution crystal clear and gives you all beed to make decisons. In addition the staff is like havig a partner.

The ui is a little outdated but getring better

It helped me cut out fraud which allowed me to put our ad dollars to better use.

The way to log the events is good. Data segregation is proper. I have always compared it with other tools in the market and found the presentation is smooth. It eases the time taken to train the team members for using the tool.

User experience can be made better in terms of visibility. Sometimes I think a short tour for user experience will be good to have as a flagship feature.

Understanding user behavior and getting count of fixes can be done for my customers. Controlling the user data and learning out of it gives me confidence to improve the quality of my products. Again the reporting metrics are showing the way u]you can handle all abrupt situation for the product.

Kochava was easy to set up and easy to use. it integrates with SSO.

Support is very hit or miss. They had a hard time communicating properly and resolve issues in a timely manner.

Well worth it

Kochava provides great mobile device analytics and data

Kochava was easy to set up and easy to use. it integrates with SSO.

Support is very hit or miss. They had a hard time communicating properly and resolve issues in a timely manner.

Recommendations to others considering the product:

What problems are you solving with the product? What benefits have you realized?