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Hootsuite Reviews

User Rating

4.7/5 (Based on 9,355 Ratings)

Rating Distribution

  • Excellent

    81.4%
  • Very Good

    10.3%
  • Average

    2.8%
  • Poor

    4.9%
  • Terrible

    0.6%

User Sentiments

Easy Scheduling, Comprehensive Analytics, Comprehensive Dashboard, Extensive Integrations

Unreliable Instagram Integration, Inconsistent Customer Support, Inaccurate Instagram Analytics, Limited Instagram Functionality

Do You Use Hootsuite?

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Review Summary

Users praise Hootsuite's user-friendly interface, comprehensive social media management capabilities, and robust analytics. They appreciate its ability to schedule posts, track engagement, and monitor multiple social media accounts from a single platform. However, some users have reported occasional technical issues and a learning curve associated with setting up and using the tool. Additionally, some users have expressed concerns about the cost of the software, particularly for small businesses or individuals with limited budgets.

Pros

  • Userfriendly interface and easy setup.
  • Streamlined social media management and scheduling.
  • Robust analytics and reporting capabilities.
  • Extensive integrations with other business tools.

Cons

  • Limited customization options for advanced users.
  • Occasional glitches and bugs reported by users.
  • Can be pricey for small businesses or individuals.
  • Steep learning curve for users new to social media management.

AI-Generated from the text of User Reviews

Reviews
HT

Holly T

October 10, 2026 Source: G2.com
Powerful Tool for Social Media Management with Efficient Content Coordination
What do you like best about Hootsuite?I really like Hootsuite for its cross-platform content adaptation, which helps marketers manage the variation of campaigns across different social networks efficiently. Also, the initial setup of Hootsuite was quick, which was a huge plus for me.What do you dislike about Hootsuite?I think Hootsuite could really improve its AI recommendations for captions, hashtag content ideas, and posting times. This is one area where I feel it's lacking a bit and could use some enhancement.What problems is Hootsuite solving and how is that benefiting you?Hootsuite helps me coordinate and share company content, provides engagement analytics to understand audience preferences, and adapts content across platforms, making campaign management efficient.
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VU

Verified User

October 8, 2026 Source: G2.com
Effortless Social Media Management, Needs More Reporting Options
What do you like best about Hootsuite?I use Hootsuite for social media content management, and it really saves time for me. I like that it's simple and organised, and it allows me to manage multiple social media accounts efficiently. The content scheduling feature is particularly valuable to me. The initial setup was easy, boosting my user experience from the start.What do you dislike about Hootsuite?I think Hootsuite could offer more reporting options. It would be nice to have the ability to choose which metrics and platforms are included in reports.What problems is Hootsuite solving and how is that benefiting you?Hootsuite saves me time by managing multiple social media accounts and simplifies content scheduling.
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ME

Marcus E

October 7, 2026 Source: G2.com
Time-Saving Social Media Management with Hootsuite
What do you like best about Hootsuite?I like using Hootsuite to compare different hashtags and identify which ones generate stronger reach and engagement. It's helpful to capture comments, mentions, and messages from various platforms in one place which helps in not missing any customer inquiries. I appreciate how it saves me time by allowing markets to prepare and schedule multiple posts together, and the initial setup was quick, making it easy to start using the platform.What do you dislike about Hootsuite?I wish Hootsuite provided more real-time performance data for making quicker campaign decisions.What problems is Hootsuite solving and how is that benefiting you?Hootsuite consolidates inquiries, comments, mentions, and messages from various platforms into one place, saving time by enabling us to schedule multiple posts together.
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VS

Verified User in Consumer Services

October 6, 2026 Source: G2.com
Seamless Social Media Messaging with a Helpful AI Chatbot
What do you like best about Hootsuite?It seamlessly handles all of our social media platforms, from WhatsApp to Facebook and Instagram. The option to add an AI chatbot to respond to most routine chats has also helped immensely, especially when we’re dealing with large enquiry volumes.What do you dislike about Hootsuite?Honestly, there isn’t much negative feedback to give. The only issue is that sometimes I don’t get notified when new messages come in, which makes me miss some messages and can lead to a breach of the response timeline SLA.What problems is Hootsuite solving and how is that benefiting you?Our main business challenge was responding to messages coming in from multiple social media platforms. Hootsuite gave us one place to bring those channels together, so we could view and manage everything from a single point. It also made it easier to handle situations where the same customer contacted us across different channels, since we could quickly spot and track repeat enquiries.
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VE

Verified User in Higher Education

October 6, 2026 Source: G2.com
Streamlined Multi-Platform Scheduling with Actionable Performance Insights
What do you like best about Hootsuite?The collaborative features that allow you to schedule multiple platforms at the same time. Convenient user interface and ability to use data to improve performanceWhat do you dislike about Hootsuite?In built AI features do not appeal to me. I prefer to avoid using generative AI and sometimes it feels unavoidable. Recommended times are only on offer sometimes.What problems is Hootsuite solving and how is that benefiting you?Allowing multiple people to keep track of social media scheduling, centralised drafts as opposed to drafts saved on device, and auto generation of reports.
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SH

Sebastian H

October 6, 2026 Source: G2.com
A Convenient All-in-One Tool for Social Media Management
What do you like best about Hootsuite?What I like best about Hootsuite is how easy it makes managing multiple social media accounts from one place. The scheduling tools are very convenient, the dashboard is intuitive, and it saves a lot of time when planning and publishing content across different platforms. I also like having analytics and performance insights available in the same tool, which makes it easier to track results and improve our social media strategy.What do you dislike about Hootsuite?One thing I dislike about Hootsuite is that the platform can sometimes feel a bit overwhelming, especially when working with several accounts and features at once. Some tools and reporting options also take time to learn, and certain advanced features are only available on higher-priced plans. Overall, it is a useful platform, but the user experience and pricing could be more flexible.What problems is Hootsuite solving and how is that benefiting you?Hootsuite helps solve the challenge of managing multiple social media accounts efficiently. Instead of switching between different platforms, we can schedule, publish, monitor, and review content from one place. This saves time, makes content planning more organized, and helps the team stay consistent with posting. The reporting and analytics features also make it easier to understand performance and adjust our social media strategy based on results.
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DS

David S

October 6, 2026 Source: G2.com
Hootsuite: Easy, Fast, and an Exceptional Time Saver
What do you like best about Hootsuite?I really like how Hootsuite is easy to use and fast, and I appreciate that the pricing is fair for everyone. It's a great AI tool that helps with planning and tracking posts from various networks. The single dashboard feature is very convenient, and I love that it helps regenerate captions and fix grammar. It's an exceptional time saver for bulk schedules, especially in high workflow situations. The advanced analysis for tracking engagement and expressing reports is also fantastic. Plus, it's a significant advantage in collaboration that allows everything to be covered promptly.What do you dislike about Hootsuite?I think one area where Hootsuite could be improved is making it easier for beginners, especially for those who may not have a lot of prior information. Providing more comprehensive learning materials or ads about Hootsuite could help more people become aware of this great AI tool. Additionally, the pricing seems a bit steep, especially for the team plan, which costs around 240 US dollars for just 3 users. It would be helpful if the pricing could be reduced a little.What problems is Hootsuite solving and how is that benefiting you?Hootsuite helps me plan and track posts across networks with a single dashboard, regenerate captions, fix grammar, and save time on bulk scheduling, facilitating smooth collaboration.
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JJ

Jovan J

October 5, 2026 Source: G2.com
Centralizes Social Media Management, Needs Better Reporting
What do you like best about Hootsuite?I use Hootsuite to manage customer messages and respond to inquiries on Facebook and Instagram. I like how it brings Facebook and Instagram together and helps me handle a large number of messages efficiently, allowing me to sort them from first to last or vice versa. I appreciate features like tags, topics, reports, and the option to plan posts. The initial setup was really easy and didn't require IT support.What do you dislike about Hootsuite?One area that could be improved is managing a high volume of customer conversations. When many messages come in at the same time, it can sometimes be difficult to quickly identify, organize, and prioritize conversations that require immediate attention. The platform could also provide more flexible pricing options for different team sizes and clearer tools for measuring the direct ROI of social media customer service activities. In addition, the AI capabilities could be more advanced for customer service, particularly for conversation categorization, prioritization, summarization, and suggested responses. These improvements would help teams manage conversations more efficiently and demonstrate the value of their social media support operations.What problems is Hootsuite solving and how is that benefiting you?I use Hootsuite to manage customer messages and respond to inquiries on Facebook and Instagram. It brings both social platforms together and handles a large number of messages efficiently, organizing them in the order you choose.
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CB

Cole B

October 5, 2026 Source: G2.com
Hootsuite Makes Scheduling, Approvals, and Social Listening Effortless
What do you like best about Hootsuite?Hootsuite makes it super simple to schedule out social posts a month in advance and share those directly with key stakeholders. I especially love their features for requesting approval, analytics, and social listening.What do you dislike about Hootsuite?While Hootsuite is great for a marketing team, social team, etc. I wish it had more features for sharing scheduled or published content with team members. Particularly being able to show at-a-glance calendar views to other team members could improve visibility and help boost our social reach.What problems is Hootsuite solving and how is that benefiting you?For my small marketing team, Hoosuite makes it super simple to schedule and view our social calendar in one place. Before, or rather without Hootsuite, we'd primarily being relying on native features of the social platforms we use which are often lacking.
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SC

Swati C

October 3, 2026 Source: G2.com
Essential for Reporting and Scheduling
What do you like best about Hootsuite?I really appreciate Hootsuite for its powerful analysis and reporting capabilities. These features are crucial for me when it comes to generating reports and analyzing performance. I also find the scheduling functionality to be quite beneficial as it helps me serve my clients more effectively. The initial setup of Hootsuite was easy, which was a pleasant surprise. Overall, I'm quite satisfied with Hootsuite's offerings and would rate it a 10 on the likelihood to recommend it to a friend or colleague. Love the UI/UX. My performance has got better and the pricing is not bad. AI I haven't used much.What do you dislike about Hootsuite?I can't connect only Instagram without Facebook, which is a bit frustrating. They should let us connect it withpout facebook, thats a major problem I have facedWhat problems is Hootsuite solving and how is that benefiting you?Hootsuite helps me analyze performance and generate reports effectively. The scheduling feature allows me to serve clients better. Reports help us in communication.
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SaaSworthy may receive compensation from some vendors featured on this page. This does not influence our editorial evaluation or ratings. [email protected]

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