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Gupshup Reviews

User Rating

4.9/5 (Based on 68 Ratings)

Rating Distribution

  • Excellent

    91.2%
  • Very Good

    7.4%
  • Average

    1.5%
  • Poor

    0%
  • Terrible

    0%

Do You Use Gupshup?

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Reviews
LS

Luciana S

June 11, 2026 Source: G2.com
Simple Multi-Channel Chatbots with Strong Delivery, Analytics, and Personalization
What do you like best about Gupshup?.Gupshup has simplified the process of deploying and guiding conversational messaging and this happens in multiple channels What do you dislike about Gupshup?The software works well with other communication platforms including SMS, WhatsApp, Instagram, among others Recommendations to others considering Gupshup?The interface for Gupshup is very simple, and this helps in creating reliable chatbots What problems is Gupshup solving and how is that benefiting you?The app has brilliant message delivery capabilities and it needs no extra extra communication infrastructure
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SP

Sushil Kumar P

May 18, 2026 Source: G2.com
Seamless CRM Integration with a Fast, Easy-to-Use UI
What do you like best about Gupshup?Seamless integration to our CRM tool. Easy UI and connection speed is also goodWhat do you dislike about Gupshup?Slow in support when there is any issue.What problems is Gupshup solving and how is that benefiting you?We use it for our driver support where drivers can share their issues over WhatsApp. Majorly for driver onboarding purpose.
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DR

Dhiraj R

April 28, 2026 Source: G2.com
Stable WhatsApp API + HubSpot Integration for Scalable Marketing Automation
What do you like best about Gupshup?The WhatsApp API integration is quite stable and works well with HubSpot for sending marketing communication at scale. Once the setup is done, it becomes easy to automate campaigns, trigger messages, and manage templates. Delivery rates are reliable, and it handles large volumes without much issue.What do you dislike about Gupshup?The platform can feel a bit technical and not very intuitive, especially for marketing teams who are used to simpler UI tools. Dependency on API setup for most actions makes it less flexible. Pricing transparency can also be a concern, especially with markups on WhatsApp charges.What problems is Gupshup solving and how is that benefiting you?It enables us to run WhatsApp marketing campaigns directly from HubSpot, which helps in reaching leads instantly on a channel they actively use. This improves engagement rates compared to email and helps in faster follow-ups, nurturing, and conversion. It also allows us to scale communication across geographies without needing multiple tools.
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VS

VIVEK S

April 21, 2026 Source: G2.com
WA marketing we use, it helped me not banning from meta Best Platform for WhatsApp Marketing
What do you like best about Gupshup?.very good software for marketing communications and console is very good in terms of UIWhat do you dislike about Gupshup?It take a lot of time in support and not upgrading backendWhat problems is Gupshup solving and how is that benefiting you?for
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VR

Verified User in Human Resources

November 14, 2025 Source: G2.com
Best domestic WA service provider
What do you like best about Gupshup?I have used 2-3 wa service providers, including gupshup. but the gupshup UI felt different.. as a indian user its very easy and convenient to use domestic service providers and gupshup is one of the great option of it. their customer support is always on time. if any things breaks directly from meta's end then gupshup team proactively looking with them and helping us on real time.What do you dislike about Gupshup?I mostly use this platform for whatsapp template approval, sometime when I create the new template and refresh the page then the new created templates take a time to reflect on list section.What problems is Gupshup solving and how is that benefiting you?Gupshup is really easy to use, their real time support help us to solve problems and integration new APIs on real time. also their pricing is also convenient. so if I look at overall level gupshup is one of the great vendor which help us for our journey of growth.
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AS

ARVIND S

October 1, 2025 Source: G2.com
BEST WHATSAPP SERVICE
What do you like best about Gupshup?This software is user-friendly and easy to navigate, making it accessible and understandable for everyone.What do you dislike about Gupshup?Since our service manager resigned, there hasn't been a specific person assigned to help us resolve issues.What problems is Gupshup solving and how is that benefiting you?Send multiple WhatsApp messages with just a single click.
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AS

Amit S

September 29, 2025 Source: G2.com
Best communication platform for businesses.
What do you like best about Gupshup?It has all type of communication service including SMS, Whatsapp etc. Able to send all type of sms like Transactional or promotional.What do you dislike about Gupshup?Nothing to dislike about the Gupshup platform.What problems is Gupshup solving and how is that benefiting you?In our organisation we are using gupshup to send all whatsapp communication, we have build whatsapp bot and whatsapp based journey through it.
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VR

Verified User in Retail

July 29, 2025 Source: G2.com
Effortless Integration, Robust Features, and Easy-to-Scale Automation
What do you like best about Gupshup?Gupshup makes WhatsApp automation easy with seamless CRM integration, powerful features, and a user-friendly platform. Special thanks to our CSM Naveen for his constant support and proactive approach.What do you dislike about Gupshup?While Gupshup is a solid platform overall, the dashboard sometimes experiences delays, and the reporting format could be more customizable and user-friendly.What problems is Gupshup solving and how is that benefiting you?Gupshup helps us centralize and automate customer communication across WhatsApp, SMS, and RCS, reducing manual efforts and improving response time. With AI chatbot support, we handle queries 24/7, boost lead conversion, and deliver personalized experiences at scale. The seamless CRM integration and proactive support from the team.
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VG

Vipin G

June 23, 2025 Source: G2.com
Dependable, feature-rich, and intuitive platform for scalable WhatsApp campaigns.
What do you like best about Gupshup?Gupshup has revolutionized the way we communicate via WhatsApp. It is easy to use and has many features that make it suitable for both transactional and promotional messaging. The smooth API integration has made it simple to sync data with our internal systems, saving us a great deal of manual labor.What do you dislike about Gupshup?Recommendations to others considering Gupshup?Gupshup's ability to manage high volume messaging is one feature that truly sticks out; even during flash sales or other traffic spikes, it operates flawlessly. Additionally, it is not restricted to WhatsApp; it functions seamlessly with chatbots, RCS, and SMS, making it a strong all-in-one platform for connecting with clients wherever they may be.What problems is Gupshup solving and how is that benefiting you?
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HS

Himanshu S

June 20, 2025 Source: G2.com
Reliable Multi-Channel Messaging Platform for Scalable Customer Engagement
What do you like best about Gupshup?Gupshup offers a robust and user-friendly platform that helps streamline customer communication across channels like WhatsApp, SMS, and RCS. Its tools for building automated and personalized messaging flows are intuitive and effective. The platform makes integrating/implementations of new channels and features easy, allowing us to quickly adopt the latest communication options. The platform is reliable, scalable, and well-suited for running large-volume campaigns without performance issues.What do you dislike about Gupshup?Recommendations to others considering Gupshup?Additionally, Naveen Verma from Gupshup regularly introduces us with relevant marketing innovations that help us optimize engagement.What problems is Gupshup solving and how is that benefiting you?Gupshup is a great platform with many strengths, and there’s always room to grow. One area that could be enhanced is the support experience—making it more responsive and proactive would add even more value. Also, exploring deeper integration of AI could unlock new possibilities for smarter automation and improved insights, helping users get even more from the platform.
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