Google Analytics Reviews

User Rating

4.7/5 (Based on 2,086 Ratings)

Rating Distribution

Excellent
71.6%
Very Good
24%
Average
3.9%
Poor
0.3%
Terrible
0.1%

User Sentiments

Comprehensive Reporting, Ease of Use, In-depth Data Analysis, Extensive Integrations

Steep Learning Curve, GA4 Transition Issues, Limited Realtime Data, Data Sampling Issues

Do You Use Google Analytics?

Write a Review

Review Summary

Google Analytics is praised for its comprehensive data collection capabilities, ease of use, and seamless integration with other Google products. Users appreciate the platform's ability to track website traffic, user behavior, conversions, and demographics. They find the real-time reporting feature particularly valuable for making informed decisions and optimizing marketing strategies. Although some users find the learning curve steep, they acknowledge Google Analytics' free version offers exceptional value for small businesses.

Pros

Extensive data collection and analysis capabilities.
Easy integration with other Google products and services.
Robust reporting and visualization tools.
Highly customizable to fit specific business needs.

Cons

Steep learning curve for new users.
Can be expensive for small businesses.
Privacy concerns due to Google's vast data collection practices.
Limited customer support options.

AI-Generated from the text of User Reviews

Did you find this information valuable?

YES NO

Reviews

Sandra

December 6, 2021 Source: Financesonline.com

It provides you with valuable data

PROS: My first experience with Google Analytics was overwhelming. I was overwhelmed of the data it provided me. Thankfully, I have figured out quickly. This tool is great for monitoring social marketing efforts, web traffic, campaigns. I advise you to install the e-commerce tracking code so you can keep track of your sales.

Pauline

November 21, 2021 Source: Financesonline.com

Great solution if you run websites

PROS: Analytics tool is must have when you run a website. And one of the best option is Google Analytics, you can use it for free. All you have to do is little coding on your site and all the pages you want to track and you will get great reports and tracking tools.

Emmett

November 19, 2021 Source: Financesonline.com

Google Analytics software is very helpful tool for those who run websites

PROS: Google analytic software is easy to implement and gives deep insight into the website I work on. When I log in I can see current visitors, their behavior, most visited pages, how long they stay on particular page, what page they open most and other important information. I use it to keep track of almost everything on my website. I am more confident in making changes to the website because I can compare data to the previous time, and I can see whether I have made some improvements or I’m still in the same place.

Myron

October 26, 2021 Source: Financesonline.com

Great tool for website analysis and reports

PROS: Google Analytics offers important information about Geo location, site content, audience overview, acquisition, behavior and real-time overview. I like that we get all the information and reports for the website we run.

Jamie

October 15, 2021 Source: Financesonline.com

I simply love this tool

PROS: I like that Google Analytics is constantly improving, they always work on the interface and make it more user-friendly. I love the metrics and dashboard that provide basic analysis. This is wonderful tool for tracking our audience.

Jermaine

September 22, 2021 Source: Financesonline.com

GA is very helpful for product development process

PROS: I like how google analytics work and I love the huge amount of data that I get from this software. We use this tool for different brands and we are able to toggle between different data sets so we can compare our products and performance with one another. The information/data we get is readable and understandable even for those who are non-marketing people. The data I get is very useful for my business.

Stella

June 18, 2021 Source: Financesonline.com

Great analytics tool

PROS: Within google analytics you will get not onle detailed user metrics and custom reports but UTM code so you can customize campaigns and add them immediately without prior setup in some analytics software. It allows you to share the access with clients or with your team members. You are able to create your own custom events to trigger. This is not just track page hits and traffic because you are able to track your site engagement effectively.

Kevin

May 31, 2021 Source: Financesonline.com

Give it a try

PROS: I like how it measures the engagement and conversion data. You can easily set up the dashboard and to start display the data that is most relevant for you. You can even choose the format of the reporting. You are allowed to customize the report so it can suit your needs.

Mildred

May 6, 2021 Source: Financesonline.com

Keep track of what’s going on with your site by using Google Analytics

PROS: I am really amazed of the information I get. I personally use Google Analytics to keep track of clicks, video plays, campaign acquisitions and events. It offers basic reporting but you can choose advanced analysis like MCF reports. I am able to set Goals up, and to get goals reports, I can see when visitors perform specific actions, trigger a conversion. Don’t worry if you are not an expert in analytics, you can ask Google on how to use Google analytics, there are great videos that will help you learn the product.

Mildred

May 6, 2021 Source: Financesonline.com

Keep track of what's going on with your site by using Google Analytics

PROS & CONS

What are the best aspects of this product?

I am really amazed of the information I get. I personally use Google Analytics to keep track of clicks, video plays, campaign acquisitions and events. It offers basic reporting but you can choose advanced analysis like MCF reports. I am able to set Goals up, and to get goals reports, I can see when visitors perform specific actions, trigger a conversion. Don’t worry if you are not an expert in analytics, you can ask Google on how to use Google analytics, there are great videos that will help you learn the product.

What aspects are problematic or could work better?

I have to say that event tracking is not easy to set up, I always need extra support from engineering team, in order to add lines of code to the pages. I recommend you Google Tag Manager even though they don’t mention this. Also, I have seen lot of “0” on reports, I think those are for more advanced reports, however I don’t get notification that I set up advanced tracking. In addition, sometimes I have problems with loading reports and others will display the “0” without instruction on what I need to do to start the tracking for specific report. Also, some source metrics will appear as “direct/none” and you can think that the visitor directly typed the URL, but this is not true because there are other possibilities than typing the URL on the address bar.

What specific problems in your company were solved by this product?

What I needed is to keep track of my users and how they engage with my website, where they come from, their e-mails, what are they doing on the site, how long they spend on my site, whether they complete the form or not. Now, I am able to run tests and to measure how the tests are going. I am able to make smart decisions and to see their impact in the interaction. GA, offers mobile app tracking but I have never used it.

Are you a current user of this product?

Yes

Google Analytics Reviews

User Rating

Rating Distribution

User Sentiments

Do You Use Google Analytics?

Review Summary

Pros

Cons

Sandra

Pauline

Emmett

Myron

Jamie

Jermaine

Stella

Kevin

Mildred

Mildred

PROS & CONS

We understand SaaS better

SaaSworthy helps stakeholders choose the right SaaS platform based on detailed product information, unbiased reviews, SW score and recommendations from the active community.

Buyers

Makers