What do you like best?
Brandworkz has a very clean layout & interface, making it intuitive for end users. It's also super simple for any admin to configure and change everything from the skin via the skinning wizard, to large & small metadata sets, to editing content and layouts on the page via their WYSIWYG editor. The brand guideline/style guide pages help keep everyone on brand, the logo finder virtually eliminates email requests asking for logos, and the dynamic InDesign template editing tools let our end users self-service with changes to approved image & text fields on ads & other print materials we upload to the system. Workflow for managing simple approval process & asset creation processes is nice too as it stores & tracks everything along the way right there in the DAM. The workflow integration with ProofHQ on-screen annotation makes the creative review process even more streamlined. Their showcase feature lets you present collections of assets in a really clean & effective way, and the reports give great insight into how the system is being used.
What do you dislike?
Brandworkz doesn't offer any tools for quickly sharing assets to social media sites (i.e. direct share to Facebook, Twitter, LinkedIn, etc but we don't have a ton of use cases for that particular feature, though it would be nice on occasion. In the past it was also a bit slow to transcode image previews, but ever since they've moved all of their hosting infrastructure over to Amazon AWS at the end of 2015 that has no longer been an issue.
Recommendations to others considering the product
I would definitely recommend taking a serious look at Brandworkz if you are looking for a brand center / DAM. You won't be disappointed by it & their team knows the software inside and out...the CEO was the guy who built the original Brandworkz software back in the late 1990's and still stays involved in the code and the feature road map. You'll have top talent guiding you through your implementation. It's simple to manage and make changes with no coding knowledge required. They keep their clients very involved in the roadmap decisions and frequently release features that were requested along with new features we never realized we wanted & needed. They are also very willing to engage in conversations & plans for customizations based on your needs, though we haven't gone down that path ourselves just yet. Get a demo of the software and you'll see very quickly what it's capable of.
What business problems are you solving with the product? What benefits have you realized?
Our company, Spinakr, is the place where "marketing, branding and technology come together"...which for us represents our services of building custom websites, apps & software, implementing brand centers and DAM's, and providing branded merchandise & company stores for businesses around North America. We use Brandworkz to store and centralize all of our own digital brand, sales & marketing assets (logos, images, content, videos, etc as well as centralize and store assets and content we create for our clients (i.e web design PSDs, HTML files, InDesign templates, videos, etc. Creating a brand center and centralizing all of these assets gives everyone on our team immediate access to important assets without having to call or text or IM or email our marketing team asking for them and waiting for them. Our process is much more streamlined, and we are re-using assets much more effectively. The dynamic InDesign editing tools provide self-service capabilities that also minimize requests to our marketing team for simple changes to templates.