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Brandfolder Reviews

User Rating

4.9/5 (Based on 1,823 Ratings)

Rating Distribution

  • Excellent

    89.6%
  • Very Good

    7.5%
  • Average

    2.1%
  • Poor

    0.7%
  • Terrible

    0.2%

User Sentiments

Easy to Use Interface, Extensive Asset Organization, Efficient Asset Sharing, Robust Search Functionality

Slow Loading Times, Limited Customization Options, Inaccurate Auto-Tagging, Confusing Navigation

Do You Use Brandfolder?

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Review Summary

Users praise Brandfolder's user-friendly interface, finding it intuitive and easy to navigate. It is lauded for its robust features, including asset management, customization options, and collaboration tools, which streamline marketing and branding efforts. Automation capabilities and integration options are also highly regarded, enabling efficient workflows and seamless data transfer. However, some users mention occasional glitches, limited customization options for certain elements, and a learning curve for advanced features. Overall, Brandfolder receives positive feedback for its user-friendliness, comprehensive features, and ability to enhance marketing campaigns and brand management.

Pros

  • Easytouse interface with draganddrop functionality.
  • Centralized digital asset management with version control.
  • Collaboration tools for seamless team communication.

Cons

  • Limited integration options with other software.
  • Occasional difficulty in searching for specific assets.
  • Steep learning curve for beginners.

AI-Generated from the text of User Reviews

Reviews
VS

Verified User in Computer Software

May 7, 2026 Source: G2.com
Plus storing and organising a huge library of files Well-Structured Tool with a strong API for Complex Content Needs
What do you like best about Brandfolder?It is well structured and has an advanced API that supports complex content requirementsWhat do you dislike about Brandfolder?There's not much I dislike, but worth noting that enablement for new users can take some time and the overall setup needs to be really well documented in order to get the most out of the tool.What problems is Brandfolder solving and how is that benefiting you?Multilingual assets can be shared in content in various languages.
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TG

Tom G

April 29, 2026 Source: G2.com
Brandfolder: Simplifies Asset Management with Stellar Support
What do you like best about Brandfolder?I find Brandfolder to be a huge timesaver, especially for locating appropriate images for web design and marketing initiatives. The image embedding feature is fantastic because it allows me to make changes to an image without having to reupload it to multiple sites. I love the extremely logical user interface and the organizational flexibility that lets us customize workflows to fit our needs. The brand portal is perfect for providing necessary assets to other departments. I appreciate how Brandfolder facilitated organizational adoption during our onboarding period. Their support team was also very helpful, meeting with us to help us get to the next level when we faced difficulties. Overall, I am highly satisfied with Brandfolder.What do you dislike about Brandfolder?The tagging and metadata structure is quite different from what we were used to; the nested folder style. So that was a big adjustment.What problems is Brandfolder solving and how is that benefiting you?Brandfolder is a huge timesaver for locating images and allows changes without reuploads. The user interface is logical, offering flexible workflows and the brand portal aids in sharing assets across departments.
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JM

James M

April 28, 2026 Source: G2.com
Enhances Asset Organization with Seamless Search
What do you like best about Brandfolder?I like Brandfolder for the much better organization of our assets compared to storing them locally on computer folders. The easy ability to search and find assets is also a big plus for me. There's tons of metadata that makes searching easy, and it even scans text on assets I've uploaded, allowing me to search for keywords and bring up any assets that have that text in the image. Additionally, the initial setup was very easy.What do you dislike about Brandfolder?It can sometimes be a little slow to load previews of assets.Recommendations to others considering Brandfolder?Give a little bit of a break, maybe develop more things for customers who are already paying a ton. Some addons IMO really don't feel as though they warrant being paid for. That's just one person's opinion. I will give bonus points for the fact that I've seen support react very quickly to bugs or glitches and patching the platform. That's nothing something I can say I've really ever seen from other products I've used in the past.What problems is Brandfolder solving and how is that benefiting you?Brandfolder organizes our assets much better than local storage and makes searching easy with metadata and text scanning on assets.
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JM

Jackie M

April 23, 2026 Source: G2.com
Streamlined Asset Management with Top-Notch Usability
What do you like best about Brandfolder?I love how Brandfolder makes it so easy to use, share externally, and organize thousands of digital assets. The product is head and shoulders better than what we used before. It's way easier to use, more powerful, and better supports the volume of content we have, offering better and more straightforward rights management.What do you dislike about Brandfolder?Sometimes search can be a bit picky, but I think that's mostly due to how some of our files are named. I think if it was more intuitive.What problems is Brandfolder solving and how is that benefiting you?I find Brandfolder keeps thousands of digital assets accessible and organized. It's easy to use, share, and manage rights. It's more powerful and supports a higher volume of content compared to our previous tool.
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HF

Heath F

January 27, 2026 Source: G2.com
Great Media Hub
What do you like best about Brandfolder?It's a great place to hold all of our assets and media in an organized way.What do you dislike about Brandfolder?There was supposed to be a facial recognition feature, but I guess it hasn't rolled out yet.What problems is Brandfolder solving and how is that benefiting you?Keeping our assets in one place so they are easy to find.
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LH

Laurie H

November 20, 2025 Source: G2.com
Peace of mind and convenience
What do you like best about Brandfolder?Makes a huge difference to know that I have the latest iteration of forms, documents and images to utilizeWhat do you dislike about Brandfolder?Nothing, it's great! We've been super happy with Brandfolder!What problems is Brandfolder solving and how is that benefiting you?Every department and team used to grab whatever they could find when building forms, collateral, presentations - now we have a streamlined, on-brand look that is super easy to update.
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VS

Verified User in Information Technology and Services

August 18, 2025 Source: G2.com
Great tool for sharing content and marketing collateral
What do you like best about Brandfolder?I like the ability to organise content in categories that makes it simple to search. The snapshot tiles quickly help people to identify the pieces of content and what it relates to.What do you dislike about Brandfolder?If you have too many pieces of content sometimes it can take awhile to load the tiles of images.What problems is Brandfolder solving and how is that benefiting you?Easily search and look up content that we can use in region. Everything is easy to view and categorised.
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YP

Yulia P

August 18, 2025 Source: G2.com
From chaos to clarity
What do you like best about Brandfolder?I like how Brandfolder allows to share assets with third parties that are not part of our organization - external URLs are a life-saver when working with contractors building our newsletters or ebooks. I appreciate the ability to resize images right on the platform before uploading them to the site. I like the Drupal-Brandfolder integration - it eliminates duplicate work.What do you dislike about Brandfolder?Recommendations to others considering Brandfolder?Before Brandfolder, we used to store images in Drupal or in Drive, depending on a use case. It's great to have one reference library for everything. You want product update images? Here's your folder. You want ebooks? Here we go.What problems is Brandfolder solving and how is that benefiting you?I think Sections UI looks a little busy and hard to sift through when you reached 20--30 sections. Maybe a limit on sections and then subfolders would simplify search?
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CC

Christian C

August 18, 2025 Source: G2.com
DAM Platform
What do you like best about Brandfolder?Brandfolder makes it so easy to search, organize, and share our assets.What do you dislike about Brandfolder?I wish the proofing feature could be included as part of the standard package. Transferring files between Brandfolders would be great also.What problems is Brandfolder solving and how is that benefiting you?Centralization of brand assets and version control.
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AC

Abagail C

August 18, 2025 Source: G2.com
An excellent DAM choice for a company that has never had one before
What do you like best about Brandfolder?Brandfolder is extremely easy to use. Even for colleagues who have little experience with DAMs or similar applications, the implementation process was easy for them. Brandfolder also looks and feels sleek, making sharing assets within and outside the company a point of pride.What do you dislike about Brandfolder?There are many different ways to search Brandfolder, which can be intimidating for new users since there's not much direction on labels, tags, sections, pins. It is also quite tedious to add each individual asset to the correct area of each of these categories.What problems is Brandfolder solving and how is that benefiting you?For many years, our assets were hosted in 3+ different areas, with much duplication and lots of confusion on what we had vs. what we didn't. With Brandfolder, they're all in one place, ensuring we know what we have and what we need to create. Plus, we're not bogging down storage space with duplicated assets.
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SaaSworthy may receive compensation from some vendors featured on this page. This does not influence our editorial evaluation or ratings. [email protected]

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