Home/New SaaS Software/Bluecore
Updated on: October 24, 2021

What is Bluecore ?

Bluecore - New SaaS Software

Bluecore

Convert your casual shoppers into lifetime customers
(32 Ratings) Write Review

Bluecore is a retail marketing management software for a wide range of businesses to manage their various processes with individual clients. The software helps to connect casual shoppers to the products and experiences across channels and transform them into permanent customers in real-time. Bluecore delivers effective campaigns through predictive data models that transform signals into automated actions, connecting customers with unique offers, contents and products. Moreover, the platform provides a unified system that lets users identify customer and product data to make smart decisions automatically besides providing appropriate recommendations to shoppers. It effectively transforms the way companies communicate and advertise to their customers. With an AI-based functioning mechanism, Bluecore optimises the real-world performance of a company. It facilitates the unification of real-time customer, behaviour tracking and product data to provide insights into affinities, trends and engagement. Bluecore helps to create lifetime customer relationships by promoting loyalty through personalised, multi-channel experiences. It helps to generate 2 times more revenue in one-fourth of the usual time.

Bluecore Features

Bluecore Technical details

Support Online Customer Type Large Enterprises Medium Business Small Business
API NA Location / Phone Number New York, New York
Deployment SaaS/Web/Cloud Category New SaaS Software

Bluecore Pricing

Pricing ModelQuotation Based
Bluecore
Custom

Features

  • Unify and Process Retail Data
  • Email Marketing Platform
  • Email Performance
  • Automatically Sync Predictive
  • Email Capture
  • Abandonment Prevention
  • Personalized Onsite Messaging
  • Target Any Bluecore Audience Onsite
  • Onsite Product Recommendations
  • Product Discovery
  • Discount shoppers
  • Category customers
  • Loyalty members
  • Seasonal customers
    ​​​​​​​

Disclaimer: The pricing details were last updated on 28/07/2020 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Bluecore pricing.

Bluecore FAQs

Bluecore offers the following functionalities:

  • Campaign Management
  • Alerts (Notifications)
  • Pop-ups
  • Transaction History
  • Reporting
  • A/B Testing
  • Email Marketing
  • Email Campaigns

Learn more about Bluecore features.

No, Bluecore does not provide API.

Ask the Community View Community

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Bluecore Reviews

OVERALL RATING
4.3
Based on 32 Rating(s)
Rating Distribution
  • 64.3 %
  • 28.6 %
  • 3.6 %
  • 3.6 %
  • 0 %
SHARE YOUR EXPERIENCE Write a Review
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Executive Sponsor in Retail
Executive Sponsor in RetailSource : g2crowd.com
(Reviewed on 27 August 2020) "VP Marketing"

What do you like best?

Ease of product, partnership of team members, customer first mentality of team from top down

What do you dislike?

CPC is a bit more expensive than I'd like

What problems are you solving with the product? What benefits have you realized?

Personalization, ease of working with teams

...more
Kristina T
Kristina TSource : g2crowd.com
(Reviewed on 23 July 2020) "Customer Service is 100%"

What do you like best?

Our customer success manager and overall service from from Bluecore is top notch. Very responsive and helpful. The best i've experienced yet.

What do you dislike?

The UI is a bit confusing at times and certain things I want to customize I cannot. We are still trying to better understand how Bluecore's PLTV that is useful for our brand. But overall I am very satisfied.

What problems are you solving with the product? What benefits have you realized?

Dynamic content and personalization that was very manual before. The cart abandonment is top not. We are working on at-risk series next.

...more
Tommy L
Tommy LSource : g2crowd.com
(Reviewed on 10 March 2020) "Career-long use of Bluecore across varied retail verticals"

What do you like best?

The platform is constantly improving and evolving, marrying the client and the customer in ways never before attempted. Bluecore started with simple triggers almost a decade ago and now serve the customer across all platforms, channels, and systems with constant testing and optimization.

What do you dislike?

Every critique I have made of Bluecore, they have addressed in-year.

Recommendations to others considering the product:

Use them and use them as your one-stop platform to get you the best synergy.

What problems are you solving with the product? What benefits have you realized?

Giving the client a holistic experience and reaching them where they want to be spoken to, at the right time, with the right message.

...more
Agency in Marketing and Advertising
Agency in Marketing and AdvertisingSource : g2crowd.com
(Reviewed on 13 May 2019) "Bluecore is amazing for CRM!!"

What do you like best?

Bluecore is amazing for CRM. Allows you to isolate audience segments and implement them in multiple channels: email, search, and especially in FB given all of their direct API integrations. They are a godsend for any ecommerce company looking to spend their dollars more efficiently

What do you dislike?

Faster loading times in the UI. Takes too long to build an audience at times. A more intuitive audience vs. campaign setup. Seems counter-intuitive to go into two different places to to the same thing twice. Other than that, there is not much more to dislike. Bluecore is one the greatest rising stars in CRM data management given its ease of use and multiple platform integrations.

Recommendations to others considering the product:

Do it!! Will be a major help to your ecommerce business. You will have audience data like nothing you've seen before. You will know who is worth targeting and who is not. I wish I could give Bluecore more stars - they are just absolutely amazing. No need to hesitate here

What problems are you solving with the product? What benefits have you realized?

We are solving the business problem of identifying our top performing audience segments per each campaign we launch. Each campaign needs to reach different people on our e-commerce site and Bluecore helps us identify which of these audiences is the most worthwhile to target. I love being able to use Bluecore - grants the ability to take 1st party data to the next level. Crucial for any marketer.

...more
Shannon  H
Shannon HSource : g2crowd.com
(Reviewed on 11 December 2018) "Bluecore is a great partner and asset in our martech stack"

What do you like best?

The ease to automate personalized & dynamic emails and get campaigns to market. Has increase performance of campaigns +200% in revenue and site traffic generation. Platform is really user friendly and the training portal is awesome as well.

What do you dislike?

Nothing thus far. Looking forward to expanding the use of the technology

Recommendations to others considering the product:

NA

What problems are you solving with the product? What benefits have you realized?

Speed and ease to create dynamic emails with relevant content in real-time.

...more
User in Retail
User in RetailSource : g2crowd.com
(Reviewed on 06 December 2018) "Bluecore saves us time and resources, and drives forward our business"

What do you like best?

The client success management team doesn't compare to any other partner or vendor I've worked with. They are dedicated, passionate, extremely well-educated on their product and how to make it work best for you and your business. They're open to your ideas, hearing your business challenges, and collaborating to solve problems and make their product work for you.

I can't forget to mention that their technology REALLY WORKS. Everytime I talk about Bluecore to my colleagues they ask what's the catch? Well, I haven't found it yet and the data backs that up.

What do you dislike?

This was a hard question for me since I genuinely have an amazing experience with Bluecore. I think my greatest challenge is backing up why the tactics and campaigns we work on with Bluecore work better than if we were to do it ourselves. Spending money on something that seems so intuitive is sometimes a hard pill to swallow but when you try it out and see the value that Bluecore brings, it's a no brainer and you're making back your investment and some. Every time!

What problems are you solving with the product? What benefits have you realized?

We're solving for lack of resources (Creative, tech, execution, reporting). We're also able to do so much more with just the click of a button. Personalization, automated, at scale is a win, win, win.

...more
Brent J
Brent JSource : g2crowd.com
(Reviewed on 06 December 2018) "Seriously powerful marketing tool"

What do you like best?

Bluecore allows us to use our data more effectively. We've captured sales that we were missing before just by using their trigger campaigns for cart abandon, search and product abandon. As we ramp up to use Bluecore as our full time email solution, our batch send results are overwhelming our past efforts with a different well known platform.

What do you dislike?

Dislike is such a harsh term to use for a tool that has really given us an improved approach to email marketing. While the Bluecore WYSIWYG editor is easy to use, I'd expect them to add some more design tools at some point. Color pickers, improved stacking functions, etc.

Recommendations to others considering the product:

The ability to segment and pinpoint our audiences makes this a valuable marketing tool. The functionality and backbone of the platform is exceptional.

What problems are you solving with the product? What benefits have you realized?

We're able to dig into our data like we've never done before. It's a multi-use platform that allows us to develop unique and targeted audiences we were missing. As a relatively new user, seeing early results from several successful campaigns, I'm excited to see what the potential is moving forward.

...more
Greg N. B
Greg N. BSource : g2crowd.com
(Reviewed on 19 October 2018) "Innovative targeting and personalization solution"

What do you like best?

Bluecore has proven that they don't sit still when it comes to advancing the bar on personalization in email and Google/Facebook ads targeting. Their behavioral personification has proven advantageous in many ways in helping us drive efficiency in our ad spend and email marketing, with smart decision making in their algorithms regarding content prioritization and more. The Audiences product lets us get extremely granular in our targeting on multiple platforms.

What do you dislike?

Very little, most things are now available self-serve and are mainly self-explanatory.

Recommendations to others considering the product:

You will not regret partnering with Bluecore.

What problems are you solving with the product? What benefits have you realized?

Email targeting (abandonment and reactivation), social and Google ads audience refinement and targeting. They have proven to have a high ROAS for directly attributed revenue.

...more
Greg B
Greg BSource : g2crowd.com
(Reviewed on 20 July 2018) "Innovative behavioral-based behavioral triggers and more"

What do you like best?

BlueCore has allowed us very granular access to implementable user insights and smart segmentation, including the ability to port audiences to other platforms such as Google Ads, which has helped refine our ad spend and targeting.

What do you dislike?

While the tools are intuitive, there is a learning curve to be able to utilize them fully.

Recommendations to others considering the product:

Do it, you won't regret it.

What problems are you solving with the product? What benefits have you realized?

We've gained greater nimbleness in terms of targeting and identifying customers based on CLV and projected behavioral likelihood.

...more
User in Retail
User in RetailSource : g2crowd.com
(Reviewed on 13 December 2018) "Director Of Marketing "

What do you like best?

Ability to slice and dice data almost real-time.

REAL customer services and quick response times. Too many company are moving to automated customer service / support and it's so frustrating. Hoping Bluecore NEVER does that.

What do you dislike?

I dislike that we as a company have not yet fully leveraged the power of the Bluecore.

Exciting to do so in 2019.

Recommendations to others considering the product:

If you are an Omni-channel retailer be sure to send offline purchase data to BC so they have a unified view of the customer. Also, use them as a ESP as well (not an add-on to an existing ESP) now that they've moved in that direction. Otherwise some of theirinsights don't work e.g. predictive unsubscribes as they can't see unsubs from another vendor.

What problems are you solving with the product? What benefits have you realized?

Actioning data insights almost instantly. Not taking month's to build creative based on insights.

...more
Read All Reviews

Videos on Bluecore

Matt's Marketing Minute: Unsubscribe Tips
Matt's Marketing Minute: Unsubscribe Tips
Rethinking Retail: The Truth About Unsubscribes

Customers

Blue Express
Blue Express
CDW
CDW
CVS Pharmacy
CVS Pharmacy
Pendleton
Pendleton

Disclaimer

The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com