Amperity Reviews

Easy Access

Great MAtch and Merge process

File access

Database generation for every time

Campaign selection

The upside is having a source of truth that is reliable. The team is so responsive and thier expertiese is a breathe of fresh air.

I wish the platform was more user friendly but thankfully our rep is always there to help.

It is stitching profiles together, creating segments, holding customer historical data and so so much customer insight and behaviors

The pCLV audiences have had great success in our paid media campaigns

There is not a direct link to send audiences to Pinterest platform

Segmentation and ease of use of our customer data

The continued engagement from the team. It's clear they are experts in their field whether that be in Sales, Engineering or CRM Analysis. The tool itself is very well designed with a user friendly UI. The transparency of the data processing is the best i've seen and it's made implementation and integration much easier.

The only downside for us was the handover from a pilot project to full implementation. That wasn't as smooth as expected but the team at Amperity did lean in and address the issues. Timezones can be challenging too but as they build out a UK footprint this will improve I expect.

Resolving identity across multiple and messy sources of PII to understand our customer base better and create a single source of truth for customer.

I like how the platform/interface is straight forward and easy to navigate. It makes it easier to learn and use on a daily basis.

If there is an error with an orchestration, we are unable to get an alert about it and therefore I have to be reactivate instead of proactive about issues.

It is combinding all our data from various sources into one unified profile - we havent been able to see a unified profile before.

Pioneers in Stitch through Propreitary, patented ML based probablistic models that truely brings customer records from different systems of records and provides an unified view of customer. Helps us learn more about our own customers that we didnt knew earlier !

Modules like AMP IQ needs to expand further inorder to execute marketing campaigns end-to-end in a singulra platform and when done has huge potential to move away / consolidate the martech stack for Enterprises.

Collect various types of data ( online, offline, profile, transactional, behavioural) about each customer across enterprise data sources. Stitch data to resolve individual customer identity to build clean, trusted, standardized and compliant enterprise record.Data is now consumable by relevant business users and can be activated n downstream destinations to fulfill use cases.

Amperity's flexabilty and connetvity capabilities which is core to its ability to support marketing personalization and customer analysis & insights. Amperity can be updated and modified so readily the only thing we have that slows it down is our own data infrastrucres limitations.

Their GDPR and CCPA compliance solution works well for incremental data builds but is not very functional for our full daily DB creation. It could use some more options to support this use case.

Identity resolution works and is easy to understand, main benefit is marketing automation. Less analytics staff doing manual list pulls and things. This has unlocked our team to focus on more personalization logic which Amperity then powers.

Amperity has helped us to curate and realize the value of our customer data in a way that allows us to propel our company forward. The team has helped us to formulate and execute strategies within a short timeframe that helped us to realize instant value.

The discovery and implementation phases could have been more unified and streamlined, as it took much longer than promised to stand up and begin using the platform.

The identification of our customer and customer segments/targeting and where the opportunities are to improve the customer relationship.