Home/New SaaS Software/Allocadia
Updated on: October 23, 2021

What is Allocadia ?

Allocadia

Marketing Performance Management Software
(119 Ratings) Write Review

Allocadia provides Marketing Performance Management software, helping marketing teams confidently plan, manage investments, and measure results & ROI. Empowers marketers to create plans and budgets so they align with business goals and drive growth for the company. Helps marketers monitor actual spend against plans and strategic targets, re-allocate budget, and drive better execution in the market. Empowers marketers to take action and increase impact by giving them visibility into the marketing plan, budget, spend, and performance.

Allocadia Features

Allocadia Technical details

Support Online Customer Type Large Enterprises Medium Business Small Business
API NA Location / Phone Number Vancouver, Canada / 604-639-5736
Deployment SaaS/Web/Cloud Category New SaaS Software

Allocadia Pricing

Pricing ModelSubscription
Plan
$75 /User/Month

$75 per user per month billed annually

Features

  • Leave the spreadsheets behind and move to the cloud
  • Centralize your plans and budgets, and easily roll up to a global view
  • Stay aligned to company and departmental objectives
  • Build marketing plans using a consistent taxonomy and metadata to support enriched reporting
Execute
$125 /User/Month

$125 per user per month billed annually

Features

  • Track and manage spend against your budget more easily and more accurately
  • Translate complex financial processes into the language marketing speaks
  • Build an accurate data source around marketing investments
  • Streamline marketing processes across teams and systems
Optimize
$150 /User/Month

$150 per user per month billed annually

Features

  • Create a consistent way to measure marketing performance across all teams
  • Measure ROI and ROMI and inform marketing’s business impact
  • Measure the impact of marketing activities and drive decisions with greatest impact to the bottom-line
  • Gain the insights and agility you need to improve marketing performance
Screenshot of the Vendor Pricing Page
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Disclaimer: The pricing details were last updated on 31/07/2020 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Allocadia pricing.

Allocadia FAQs

Allocadia offers the following functionalities:

  • Strategic Planning
  • Goal Setting
  • Budgeting
  • Spend Management
  • Analytics (ROI Tracking)
  • Dashboard
  • Collaboration

Learn more about Allocadia features.

No, Allocadia does not provide API.

Ask the Community View Community

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Allocadia Reviews

OVERALL RATING
4.3
Based on 119 Rating(s)
Rating Distribution
  • 53.1 %
  • 29.6 %
  • 13.3 %
  • 3.1 %
  • 1 %
SHARE YOUR EXPERIENCE Write a Review
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Carron A
Carron ASource : g2crowd.com
(Reviewed on 28 September 2020) "A Simple Solution for Marketing Operations."

What do you like best?

It facilitates corporate marketing teams for managing their budgets and marketing operations. It is providing greater visibility of budget for departments of finance. You don’t have to prepare or depend on spreadsheets for managing budgets. Visibility helps managers in knowing about the allocation of budgets. It helps in customizing, importing, and exporting reports. It helps in providing forecasts about marketing expenses.

What do you dislike?

It takes a lot of time for refreshing data. The process of budget entry should be provided with more ease. It should improve its marketing processes and integration with third party services. It has lots of issues regarding the processes of importing and exporting. It does not help in generating reports instantly.

What problems are you solving with the product? What benefits have you realized?

It is a very easy to use and intuitive platform. It saves a lot of time in planning for budgeting. Due to its visibility, it provides centralized systems and plans in one place. It helps in providing visual data representation with the help of its analytic tool. Fast and friendly customer support is provided in it. A calculator for currency exchange is also embedded in it. One of its biggest contributions is its reporting feature. It also helps in aligning activities and objectives.

...more
Roberto G
Roberto GSource : g2crowd.com
(Reviewed on 30 August 2020) "Allocadia muy sencilla de utilizar"

What do you like best?

es una gran herramienta hasta ahora. Allocadia facilita la búsqueda y la búsqueda de sus artículos de línea. El diseño es claro y ejecutar un informe es simple. Me encanta que haya campos obligatorios que le ayudarán a completar cada MIO con precisión y con cambios mínimos, si los hay. Es muy fácil de usar y visualmente autoguiado. Lo más importante es la visibilidad que esto le da a todo el equipo y la empresa. Puede ver números en tiempo real y compartir su presupuesto rápidamente.

What do you dislike?

Por ejemplo, a veces solo quiero ver mis líneas de pedido no MIO y filtrar las aprobadas. Además, sería bueno tener la capacidad de etiquetar solo sus programas, ya que compartimos un plan de actividades con un grupo más grande de marcas. De esta manera, puede filtrar solo los programas y las líneas de pedido que creó y no tendrá que eliminar a otros miembros del equipo.

Recommendations to others considering the product:

La mejor opción para su empresa es Allocadia. Les recomiendo 100%

What problems are you solving with the product? What benefits have you realized?

Antes de esto, había muchas hojas de cálculo individuales que debían actualizarse manualmente cada mes. Allocadia ha eliminado la necesidad de todos estos diferentes rastreadores de presupuesto manuales. También quiero señalar de nuevo que la visibilidad de los miembros senior es clave para guiarlos a través de lo que se ha gastado y lo que queda.

...more
Tammy R
Tammy RSource : g2crowd.com
(Reviewed on 18 August 2020) "Makes budgeting a breeze with clear layouts and reporting, would highly recommend Allocadia."

What do you like best?

My company just switched to Allocadia and it is a great tool so far. Allocadia makes it easy to search and find your line items. Layout is clear and running a report is simple. I love that there are required fields that help you complete each MIO accurately and with minimal changes, if any. It's very user friendly and visually self-guiding. Most importantly is the visibility this gives to the whole team and company. You can see real-time numbers and share your budget quickly.

What do you dislike?

Would like to see the ability to filter and sort on the main Activities screen. For example, sometimes I only want to see my unMIO'd line items and filter out the approved ones. Also, it would be nice to have the ability to tag just your programs since we share an Activity plan with a larger group of brands. This way you an filter just the programs and line items you created and not have to weed through other team member's.

Recommendations to others considering the product:

If you are trying to simplify budgeting for your enterprise, give Allocadia a trial.

What problems are you solving with the product? What benefits have you realized?

Allocadia gives me a 360 view of the team's budget and allows me to quickly see what funds have been spent and what spend is remaining. Prior to this there was a lot of individual spreadsheets that had to be manually updated monthly. Allocadia has eliminated the need for all these different manual budget trackers. I also want to point out again that the visibility to senior members is key to walking them through what has been spent and what is remaining.

...more
Santiago  C
Santiago CSource : g2crowd.com
(Reviewed on 18 August 2020) "Great Marketing tool for planning and forecast"

What do you like best?

It is extremely easy to use for any individual. Allows easy reallocation of resources. Dashboard reporting is great.

What do you dislike?

It does not have option to store backup files.

Recommendations to others considering the product:

This tool will make the planning and forecast process easy and accurate.

What problems are you solving with the product? What benefits have you realized?

Track and control all the forecast movements for the LATAM region and it allows the use of multiple currencies. It also help us to reforecast in 50% of the time.

...more
Administrator in Marketing and Advertising
Administrator in Marketing and AdvertisingSource : g2crowd.com
(Reviewed on 13 August 2020) "Allocadia Review"

What do you like best?

Excellent collaboration and communications - helped the team on our end to be well informed.

What do you dislike?

Canada time zone so couldn't really get them during the first half of the day in NY

Recommendations to others considering the product:

Excellent team and pleasure to work with. They can handle all kinds of users! :)

What problems are you solving with the product? What benefits have you realized?

Training, Enhancements and Hyper-care issues resolution. Very quick turn around.

...more
User in Information Technology and Services
User in Information Technology and ServicesSource : g2crowd.com
(Reviewed on 13 August 2020) "Helps non-finance people make sense of budget"

What do you like best?

It's easy to see all of our marketing activities and budget at a glance. It's very flexible, allowing changes to labels and dollar amounts without disrupting anything. It encourages transparency and collaboration, and really demystifies the budget process. Bonus: Excellent customer services and integrations with other applications.

What do you dislike?

As with any powerful tool, there will be certain features that you don't need and can feel overwhelming. There is a bit of a learning curve to know where to look and determine what you need to pay attention to and what you don't.

What problems are you solving with the product? What benefits have you realized?

Previously, our marketing budget was a black hole. We shared spreadsheets, or logged into a very buggy Oracle system that not everyone (e.g. Mac users) could access. Now our budget is very organized and transparent. We know where our money is being spent, where there are potential savings, and how to plan for monthly ups and downs.

...more
Samuel M
Samuel MSource : g2crowd.com
(Reviewed on 13 August 2020) "Amazing Planning Tool"

What do you like best?

How organized you can have your spending

What do you dislike?

No dislikes so far but they could improve the platform by adding a place for attachments

Recommendations to others considering the product:

This software will simplify the planning process and avoid huge variances

What problems are you solving with the product? What benefits have you realized?

Budgeting is much easier and variances are within 1%

...more
Anne H
Anne HSource : g2crowd.com
(Reviewed on 13 August 2020) "Allocadia: Very Useful Tool!"

What do you like best?

It is extremely easy to use and our whole team sees the value.

What do you dislike?

The integration to Google AdWords and LinkedIn ads to gain campaign based spend details is an additional cost that only makes sense for very large companies.

Recommendations to others considering the product:

It is a great tool, easy to use, and the support team is amazing as well. I attend a help session whenever I need it.

What problems are you solving with the product? What benefits have you realized?

We can easily connect our marketing forecasts and spend actuals with our Accounting team's actuals to track our spend over time and plan for the full year. We replaced a behemoth of an excel sheet with a great tool.

...more
Administrator in Financial Services
Administrator in Financial ServicesSource : g2crowd.com
(Reviewed on 28 February 2020) "Allocadia Combines Marketing Programs and Financials"

What do you like best?

Ability to have all marketing programs, launch and end dates, budgets, results and annual revenue in one place.

What do you dislike?

The time it took for internal teams to adopt

Recommendations to others considering the product:

Get off spreadsheets and put marketing programs, budgets and results in Allocadia.

What problems are you solving with the product? What benefits have you realized?

Getting off spreadsheets, ability to track all marketing programs, budgets and results in one place, ability to provide management with greater visibility

...more
Zoe O
Zoe OSource : g2crowd.com
(Reviewed on 28 February 2020) "Great budgeting tool"

What do you like best?

Very user friendly, we stay within our budget targets within 1% using Allocadia.

What do you dislike?

Would love if we didn't have to manually update forecast & committed amounts based on the invoice amount. It should be automatically updated and would save us so much time.

What problems are you solving with the product? What benefits have you realized?

Better reporting for management

...more
Read All Reviews

Videos on Allocadia

Allocadia Demo - Part 2: Marketing Planning
Allocadia Demo - Part 2: Marketing Planning
Allocadia Demo - Part 1: The Path to Marketing Performance
Investment Planning

Allocadia Screenshots

Allocadia Product Image
Customer Journey Plan Summary
Allocadia Product Image
Allocadia Product Image
Customer Journey Plan Summary

Customers

GE Digital
GE Digital
Juniper
Juniper
Trimble
Trimble

Disclaimer

The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com