Ace Metrix

About Ace Metrix

Creator of a platform for competitive intelligence and real-time television advertising used to assess the effectiveness of video advertising. The platform of the business offers qualitative and quantitative measurements, normative data, competitive insights, and tools to analyse the creative impact of persuasion, breakthrough, emotional connection, and cultural perception, enabling businesses to determine the efficacy of their advertisements. Technology instantly records a breaking advertisement and utilises a unique fingerprint to identify whether it is brand-new. Every advertisement is presented to a different group of 500 respondents, who then reply to standardised surveys that evaluate the advertisement both objectively and qualitatively, offering insightful data by demographic group. As a result, within 24 hours, Ace Metrix LIVE software platform processes and delivers more than 12,000 data points for each advertisement. Clients can access results right away on PC and mobile devices. Relevance, likeability, information, change, attention, and want are the six characteristics that are most likely to affect customer behaviour when evaluating advertisements. Rewatchability, buy intent, and brand association are also taken into account. Natural language processing ratings of emotional mood and humour come from qualitative verbatim responses.