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LabelWatermark is an online tool designed to help users inspect and clean AI-related labels, watermark information, and digital provenance data associated with images and videos. It is intended for creators, marketers, social media professionals, photographers, businesses, and anyone who wants greater control over the information attached to their digital media before publishing or sharing it online. The tool focuses on information that may be embedded within a media file rather than simply changing the visible appearance of the image or video. Depending on the file, this can include AI-generated-content indicators, metadata, source or provenance information, and other supported digital identifiers. By processing the file, users can check what information is associated with their content and clean supported information before using the media elsewhere. LabelWatermark can be useful when preparing AI-assisted or digitally created content for social media, websites, portfolios, marketing campaigns, presentations, client projects, and other forms of online publishing. It provides a straightforward workflow for uploading media, examining the information associated with the file, and processing supported data. For content creators and social media managers, LabelWatermark can be particularly useful as part of a publishing workflow. Before uploading an image or video to a social platform, users can inspect the file and determine whether it contains supported AI labels or metadata they may not want to distribute. This can also help users become more aware of the digital information contained within their media. The tool can also support privacy-conscious workflows by helping users identify supported metadata that may reveal information about a file, such as details associated with its creation or source. This makes it useful for people who regularly transfer, publish, or distribute digital assets and want to review their files before sharing them publicly.

It is built for blogs, news sites and product review sites, and runs on ordinary shared hosting without Composer, Node or a build step. Features that are usually added through plugins are part of the core: an editor with a live SEO score, XML sitemaps, Schema.org markup, Open Graph tags, automatic internal linking, AVIF and WebP image conversion, full-page caching and cookie-free analytics. Fifteen themes are included, and page layouts are arranged with drag-and-drop sections in a live customiser. Content Studio can suggest topics and prepare drafts with the site owner's own AI provider key (Gemini, OpenAI, Claude, Groq or Cohere); drafts are published only after an editor approves them. A WordPress importer moves posts, pages, media and comments in a single file. A REST API, signed webhooks and an MCP server are available for automation.